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Behavioral economics has a plan to fight poverty—and it’s all about redesigning the “cockpit”

Dr. Bryan Bledsoe was just trying to keep up. The ER at the small rural hospital was always packed and the top brass had urged him to move patients through more quickly, so when a woman in her sixties came in complaining of head and neck pain, he briskly examined her, hustled her off for an x-ray, …

High School

What Does a Content Strategist Do? Here’s an Overview to Get You Started

Content strategy is a difficult job to explain. I can’t tell you how many puzzled looks I get when I tell someone my job title.[“You do content …

UX Design

India: The Giant Awakens

<i>This is indeed India!</i><p>The land of dreams and romance, of fabulous wealth and fabulous poverty, of splendour and rags, of palaces and hovels, of famine …

Edge Strategy: A New Mindset for Profitable Growth

Description<p>Publication Date: <b>January 19, 2016</b><p>Are you missing opportunities for growth that are right in front of you? In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting …

The Big Factors That Attract the Best Freelancers

For the past couple of years the website Working Not Working has published the results of a survey asking creative freelancers where they would most want to work full-time. The list of top companies includes the usual disrupters and well-known start-ups (Tesla, AirBnB), but also a few unexpected …

How the Best Content Marketers Use Infographics to Boost Brand Exposure

Ask 10 people what content marketing is, and you’ll likely get 10 different answers. It’s often this nebulous, undefinable thing passed around …

How to Create To-Do Lists in Notes

The improvements to the Notes app are some of the most helpful upgrades for iOS 9. Now you can add links, include sketches, and create checkable to-do lists. Whether you want to set yourself weekly goals or you want a grocery list you won’t forget at home, it’s easy and ever so efficient.<p>To create …

Automation in the Newsroom

Philana Patterson, assistant business editor for the Associated Press, has been covering business since the mid-1990s. Before joining the AP, she …

Journalism

The outrageous new metric for online attention that will completely change the Internet forever

There aren’t many things that can capture a busy journalist’s attention. A juicy scoop, for one. The flashing lights of an ambulance may be another. …

What the Companies That Predict the Future Do Differently

If knowledge is power, then predictive analytics promises the ultimate knowledge — that of the future. Such knowledge does not come easily, but the increasing density of digital information, deeper automated connections across companies, and increased storage and computing power create new options …

How to Create a Content Brainstorming Dashboard

Everybody, even the most experienced content creators, get burnt out. When your livelihood depends on creating that content, or at the very least you …

Writing Shouldn't Be Painful: 5 Ways to Channel Your Inner Shakespeare

The most important skill to succeed in business today is writing. Here Inc. columnists give you their best tips to make your words powerful.<p>If you hated writing in college you are in for a bumpy business career. Every aspect of business today requires that you write in a strong and interesting …

Every Content Marketer Needs an Editor

Content marketing is getting a lot of attention as companies strive to capture customer attention in an era in which TV ads get skipped, direct mail goes unopened, and even online ads get blocked. It seems more and more like the best—some would say, only—way to get your message out is for your …

“From a news business to a networked business”: The FT pushes its workflows to digital

“The biggest challenge for the FT, we feel, lies not in its transition to digital, which can be achieved with web-savvy staff, but in the transition of the print staff to this ‘post-news’ method.”<p><b>Editor’s note</b>: Every year, Innovation Media Consulting prepares a report for WAN-IFRA on the state of …

Five ideas for improving mobile from API’s new report » Nieman Journalism Lab

<b>LINK</b>: www.americanpressinstitute.org ➚ | <b>Posted by</b>: Justin Ellis | June 10, 2014<p>The American Press Institute is out with “Unlocking mobile revenue and audience: New ideas and best practices,” which is part-report, part-sketchbook featuring some of the smartest people who are actively working on …

9 Books Every Entrepreneur Needs to Read

So many books, so little time. Here's where to find the best advice for your business.<p>Some of the best content to be found about startups is locked in books. An entrepreneur asked me yesterday for a 140 character recommendation of one book for founders. Reducing my list to just one and condensing …

10 Shakespeare Quotes Every Entrepreneur Should Read

An unlikely source of startup wisdom? Sure--and that's exactly why a little Shakespeare might be exactly what you need.<p>I realize William Shakespeare as business guru may be an unconventional interpretation of the poet and playwright. But why not take inspiration where you can find it? Shakespeare's …

Boost Sales by Appealing to Customers' Unconscious Minds

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With the advancement of psychology, marketers are quickly finding it’s the incognito messages that have the greatest impact in sales.<p>There are a whole slew of unconscious factors that affect why we buy. Below are four factors that …

Customers

The Art of Following Up (Without Being Annoying)

How many times should you follow up after a pitch goes unanswered? Chances are, more than you do now. Here's how to redouble your efforts--tactfully.<p>I once sent a pitch to a former client. I hadn't worked for this client in several months, but she paid well and I was eager to get another piece of …

The newsonomics of three cracks at the mobile news puzzle

Three products — Circa, NRC Q, and News Republic — are trying to tackle a big question: How do we optimize news for reading on mobile devices? Despite the common goal, they’re taking different approaches.<p><i>Mobile first</i>. Two devilishly simple words that, at this point, tell us so little.<p>By now, it’s …

E-newsletters: still a ‘powerful medium’ for engagement

<b>Credit: By Micky Aldridge on Flickr. Some rights reserved.</b><p>"Email is the main cog in the social media machine," Lynda Moyo, What's On editor at …

The newsonomics of Quartz, 19 months in

The mobile-first, obsessions-driven business news site from Atlantic Media has a lot of new competition — but it also has some opportunities for growth.<p>Quartz, at the tender age of 19 months, can hardly be considered a father to Vox, FiveThirtyEight, and The Upshot. Clearly, though, it’s a major …

The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More

Your complete guide to timing social media outreach for the best results.<p>Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized.<p>Every time their commercial airs, Subway is flirting with the …

A Stellar Content Plan Can Lead to Business Success

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Long gone are the days when a company could rely solely on traditional advertising. Now, every company, whether it’s a multi-billion dollar corporation or a local small business, needs to start investing in content as well.<p>If your company …

Marketing

Why agencies screw up content marketing

<i>Chris Boyles used to work for mega agencies Razorfish and Digitas. He recently joined Chaotic Moon, a creative tech studio in Austin, Texas.</i><p>“Your …

Creating relevant content throughout the customer journey

Content marketing is not simply making people want stuff, but making sure they get what they want – a product or service that fits their needs, which they understand how to use and which will deliver on the promise made to them.<p>If advertising states the brand promise, direct marketing was …