Is Market Research a good Career option? cover image

Is Market Research a good Career option?

I find a Career in Market Research very interesting. I want to first understand What a Career in Market Research entails before I invest time and effort to figure out How to start a Career in Market Research. I was Googling about a Career in Market Research and was lucky to find: https://www.lifepage.in/career/20180910-0002/Commerce/Marketing/Career-in-Market-Research/english Rahul Dwivedi's take! Rahul Dwivedi has 5 years & 6 months of professional experience in Market Research. Rahul Dwivedi worked...

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  • I find a Career in Market Research very interesting. I want to first understand What a Career in Market Research entails before I invest time and effort to figure out How to start a Career in Market Research. I was Googling about a Career in Market Research and was lucky to find: https://www.lifepage.in/career/20180910-0002/Commerce/Marketing/Career-in-Market-Research/english

    Rahul Dwivedi's take!
    Rahul Dwivedi has 5 years & 6 months of professional experience in Market Research. Rahul Dwivedi has worked in Market Research as Analyst Digital Marketing in Accenture. In Rahul Dwivedi's own words, this is how Rahul Dwivedi got into Market Research: "After completing my BBA from University of Lucknow, I did PGDM from Jaipuria Institute of Management, Lucknow. After that, I started working as a Market Research Analyst - Strategic intelligence at PATH infotech Ltd. A year later, I joined R Systems as a Senior Research Analyst. In May 2017, I started working as Analyst Digital Research with Accenture and since then I have been working at Accenture" I searched Rahul Dwivedi on Google and found this profile: https://www.lifepage.in/page/rahuldwivedi

    Career Video on Market Research
    In a video, Rahul Dwivedi has talked about various aspects of a Career in Market Research. Rahul Dwivedi started by explaining Market Research as: "Market research is one of the main factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition." The video gave me so much food for thought.


    In this video Education was discussed as theoretical topics needed to excel at Market Research, and not as Qualifications needed to enter Market Research. Rahul Dwivedi touches upon these in the Education section of the Video:

    Research Process
    Research Models
    Types of Research Reports
    Data Collection Methods
    Customer Analysis
    Market Sizing

    90% success in real life depends on Skills. It is crucial to understand these.
    Rahul Dwivedi then explains why these Skills are essential for a Career in Market Research:

    Communication Skills
    Awareness
    Creativity
    Attention to Details
    Analytical Skills

    This Career has an interesting list of Positives.
    Rahul Dwivedi believes that the following are some of the Positives of a Career in Market Research:

    Learning Opportunity
    Work Life Balance
    Growth

    Challenges define a Career as much as the Positives of the same.
    And, Rahul Dwivedi believes that one needs to prepare for following Challenges of a Career in Market Research:

    Client Needs
    Limited Career Opportuinty


    In the final section of the video Rahul Dwivedi talks about How a day goes in a Career in Market Research. This video is by far the best video on a Career in Market Research, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: https://lifepage.app.link/20180910-0002
    Career Counseling 2.0
    Having gained so much from a professional perspective on a Career in Market Research, I wanted to learn about other Careers on LifePage. LifePage allows you to explore thousands of Career Options. LifePage is the world’s most evolved Career Platform. You can use LifePage to find your Career Objective. LifePage also offers the most comprehensive Career Planning process. You can use LifePage to explore more than a thousand Career Options. LifePage has the most exhaustive Career List. It is truly Career Counseling 2.0 Every Career Platform in the world talks about How to get into a Career and LifePage starts first with Why you should choose a particular Career. It is an incredible platform focussed on the right topic. Do have a look at: https://www.lifepage.in

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