Rahil Rafi

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Under Certain Circumstances, a Warning Label Can Boost Sales

Smokers who saw a cigarette ad that also warned about the risk of smoking bought fewer packs than those who hadn’t seen the warning, unless they were told the packs would be delivered <b>3 months later</b>. Under those circumstances, people who saw the warning bought <b>6 times more</b> packs than those who hadn’t …

Strategy: The Uniqueness Challenge

CEOs often complain that the financial markets just don’t get their companies’ strategies. For years I assumed that this was just sour grapes and that capital markets were actually rather good at assessing the quality of corporate strategies. Along with most other academics and the financial …

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Big Chairs Create Big Cheats

<b>The research:</b> In a series of experiments, Andy Yap and his colleagues examined the impact that people’s ergonomic environments had on their ethics. The studies tested whether being put into an expansive or a contracted posture would affect people’s honesty. The results showed that subjects in …

Bureaucracy is a Bogeyman

We frequently accuse large and complex companies of being bureaucratic, but what about them do we really want to see change?<p>The dictionary says bureaucracy is a means of coordinating activities through standardized rules and procedures. It was originally seen as a good thing – a way of allowing …

Five Power Skills for Discovering Radical Ideas

Innovation starts with new and novel ideas. Over the last 20 years, we have worked with many world-class brands to help find their next “big thing.” During the initial phases of our work together, it becomes obvious that they have plenty of good ideas. Finding ideas is never the problem — …

Who Advises the Entrepreneur?

If you’re leading a startup business with potential for high growth, one of the most valuable things you should do early on is to set up an advisory board. Scaling an enterprise is hard work, and you only stand to benefit from drawing on perspectives, experience, and networks that augment your own. …

How Office Control Freaks Can Learn to Let Go

An internal battle rages inside many high performers who advance from positions where they thrived as individual contributors to positions that require them to depend on others. On the one hand, they pride themselves on knowing more than anyone else about their area and like feeling confident in …

What Do You Fail to Notice When You’re Hard at Work?

<b>83%</b> of two dozen radiologists who were searching for a lung nodule didn’t see the white outline of a standing gorilla that researchers had inserted into a computed tomography scan, even though it was 48 times the size of the average nodule, says a team led by Trafton Drew of Harvard Medical School. …

Don’t Tidy Up Before You Do Your Creative Thinking

Research participants in a room where papers were scattered on a table and the floor came up with <b>5 times more</b> highly creative ideas for new uses of ping-pong balls than those in a room where papers and markers were neatly arranged, says a team led by Kathleen D. Vohs of the University of Minnesota. …

11 Ways Big Companies Undermine Innovation

In centuries past, explorers searched for the legendary city of El Dorado, where everything was made of gold. Today, at large organizations, innovation is the new El Dorado. Consultants and keynote speakers all purport to provide maps to it. Chief executives and business unit leaders weave the word …

How Do You Know What You Think You Know?

Friedrich Nietzsche notoriously asserted: “There are no facts, only interpretations.” Understood one way — that there are no objective truths — his remark seems quite clearly false. However, if the statement is understood as a descriptive claim about human psychology, it’s not clear to me that it’s …

The Hidden Indicators of a Failing Project

Daniel Kahneman, in his book <i>Thinking Fast and Slow</i>, recounts a bit of a planning pickle he and his Israeli Ministry of Education colleagues encountered when estimating how long it would take to complete a high school textbook on judgment and decision making.<p>When the group estimated how long it …

Don’t Build Your Startup Outside of Silicon Valley

The entrepreneurial zeitgeist today is hard to ignore. Startup America regions have been launched in 32 states. MBAs are flocking to internet startups at an unprecedented clip — faster than during the original dot-com bubble. Even President Obama is calling our entrepreneurial job creators to arms. …

What Makes Strategic Decisions Different

Photography: Stephen Petegorsky<p>Artwork: Matt Phillips, Prop, 2012, oil on canvas, 20″ x 24″<p>The past decade has seen a wealth of research on decision making, much of it not only useful but also fascinating to read. At the same time, a growing chorus has noted that business executives, in particular, …

The Reinvention Imperative

“Failure isn’t fatal, but failure to change might be.” Those are the words of John Wooden, the legendary UCLA basketball coach, who won 10 NCAA national championships in just 12 seasons because of his ability to constantly adapt—to new players, new rivals, and new styles of play.<p>In business, too, …

The Sum of India’s Contradictions

In India contradictions abound. The struggle between the country’s ancient spiritualism and modern materialism, the friction between the majority community’s beliefs and those of the other great religions India nurtures, the battle for power between the central and state governments—such …

Three Things that Actually Motivate Employees

The most motivated and productive people I’ve seen recently work in an older company on the American East Coast deploying innovative technology products to transform a traditional industry. To a person, they look astonished when I ask whether their dedication comes from anticipation of the money …

Starbucks Wants To Teach Americans How To Make A Proper Cup Of Tea — And Like It

His plan is to make Starbucks' Teavana brand the face of premium tea across the country in the same way Starbucks became the face of premium coffee.<p>The first Teavana "tea bar," an expanded version of the existing Teavana stores, will open in New York City on Thursday. These stores will include …

A Pencil Stars in Apple's Ad for iPad Air

For about 54 seconds of this 60-second ad, we see beautiful photography and hear a stately voiceover paying homage to -- what we believe to be -- …

Those Commercials Will Ferrell Made For Dodge Worked Really Well

The commercials were hilarious and popular — a few racked up more than a million views on YouTube.<p>They were also really effective.<p>According to a recent YouGov BrandIndex survey, there was a noticeable uptick in Dodge's buzz score, purchase consideration, and word of mouth ratings after the …

Advertising - Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

AdTech

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Here Are The Major Brands Caught Advertising Next To That Beheading Video

Banner ads for Buick and Zipcar also ran alongside the video, which may or may not be real, and the content marketer Disqus served ads for Gap beneath it. In addition to Sherwin Williams and Nissan, pre-roll ads for Wolverine shoes and off-road vehicle manufacturer Polaris also ran. The video has …

Nexus 7 2 gets alledged early hardware fondle

The ASUS-made Nexus 7 2 – also known as the reboot of the original 7-inch tablet – appears to have had a collection of up-close photos and video leak …

Android News

Apple, Google, Facebook, Microsoft, Twitter and Others Call for More NSA Transparency

Apple, Google, Facebook, Microsoft are part of a broad alliance of technology companies and civil liberties groups that will tomorrow demand …

How the Battle for Dell May or May Not End Today

You could say that this day is one that has been a year in the making, but that would reduce the situation that the computer company Dell finds …