Bastien Probst

8 Flips | 1 Magazine | 2 Following | @radius0 | Keep up with Bastien Probst on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Bastien Probst”

Redstar Building "New Retail Channel" Startup Led by Former Krush CEO

Sounds like it’s business as usual at Redstar this summer. So look out, startup world.<p>Redstar, based in Cambridge, MA, has always been a little …

Yes, It Is Your Company. But Should You Really Be The CEO? A Case Study

Back during the dot com boom, I–like just about every other person on the planet, it seems–worked for a start up.<p>The details don’t really matter. What does is that we had, by any objective measure, a superior product, onet hat was far better than anything else in the marketplace. (That is not me …

Deconstructing Google's Strategy: Will Google Eat Your Business Next?

After Google’s I/O announcements, I flashed back to a dozen or so conversations I’ve had with executives and entrepreneurs about <b>what</b> Google is doing. Reading between the lines, some imagined buying yachts after a Google acquisition. Others feared downgrading to an inner tube if Google entered their …

If You Want To Be Successful, Don't Spend Too Much Time Planning: A Case Study

We said last time a successful entrepreneur is the person who makes an idea happen, even if there are a lot of unexpected problems, and even if it’s not a very good idea in the first place.<p>And then we added that they don’t do it with one roll of the dice. The most successful entrepreneurs we know …

6 Myths About Social Media Marketing

Here's why your company's Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren't performing as well as they could be.<p>Over the past five years, social media has become an increasingly important part of many companies' marketing strategies. But there are still some …

Social Media

What Netflix's 'House Of Cards' Can Teach Your Business About Reinvention

Just as the democratization of content empowers individuals, so does it impact companies. New technologies are allowing businesses of all kinds to reinvent themselves.<p>Consider the entertainment industry. In the earliest days of movie-making, studios owned everything—the actors, the directors, …

What Happens When Leaders Forget That People Are Watching

Earlier today, a colleague sent me the link to this very funny youtube video, showing Greg Karber’s commitment to ‘readjust’ the Abercrombie & Fitch brand.<p>His efforts were spurred primarily by remarks made by A&F’s CEO, Mark Jeffries, in an interview in 2006. Among these remarks, “…we go after the …