Radostin Radev

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Which are the most important human rights? Depends on where you're from

What you consider to be your most important human right appears to depend largely on where you live, according to a new survey by YouGov.<p>The polling …

Human Rights

How We Grew Our Web Traffic By 5,000% In 3 Months (With Zero Advertising)

<i>554.</i><p>That’s how much monthly website traffic we had to our website three months ago.<p>Hard Fork?Hard Fork.HARD FORK<p>20 visitors a day may sound encouraging if you’re starting a personal project, but when your goal is to build a successful business with a team counting on you…<p>Well, you’re probably …

Closing the Gap Between Blue Ocean Strategy and Execution

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a …

How to Create Amazing Visuals for Your eCommerce Business

Did you know that the human brain can process images 60,000 times faster than plain text? Since 90% of the information sent to our brain is in form …

eCommerce

6 Questions to Ask Before Designing Your Company's Social Media Presence

In the entrepreneurial world, there's a ton of pressure to be on social media. So many business "experts" demand that entrepreneurs sign up for company profiles on Facebook, Twitter, Pinterest, Instagram--the whole gamut of social media platforms. And social media can be a great way to expand brand …

5 Things You Should Be Doing In Social Media Marketing In 2016

<i>This article was co-authored with</i> <i>Devon Gardner</i><i>, Social Media Director at IMI. You can follow her at @msdevonvictoria.</i><p>Earlier this week we covered the ineffective, outdated social media tactics that should no longer be used in 2016. But what about the new tactics brands <i>should</i> be leveraging? Below …

Social Media Marketing

How to Use Instagram to Grow Your Business

Why the photo-sharing social media platform is a great option<p>It’s no secret that an increasing number of brands are jumping on social media as a way …

Social Media

Top Trends for Mobile Advertising and Data Science in 2016

Is it finally the year of mobile? We have been hearing this since the introduction of the smartphone years ago. The use of mobile devices as vehicles …

10 of the best US digital marketing stats we've seen in the past two weeks

84% of travel businesses have a digital transformation functionThe vast majority of firms in the travel and hospitality industry have a digital …

Content Marketing Predictions: 5 Trends for 2016 [Infographic]

As we head into the new year, many content marketers are taking a look at past achievements and beginning to plan their strategy and budget for the …

5 rules for digital marketing success

In a tech-driven world, it's difficult to decide which paths are best for building brand awareness and driving sales.<p>This is a big part of the job …

41 Killer Content Marketing Resources All Entrepreneurs Need

There are tons of resources available for content marketers. Some are good and others, well…many of them didn’t make the list. So I’ll get right to …

'Metrics Meet Magic': How Marriott CMO Karin Timpone Reaches Next-Gen Travelers Through Incredible Content — The Content Strategist

‘Metrics Meet Magic’: How Marriott CMO Karin Timpone Reaches Next-Gen Travelers Through Incredible Content<p>In early November, Contently’s …

Defending and Enhancing Your Brand on Social Media

Until a few years ago, brands had just a few caretakers who really only had to worry about the press and media when it came to addressing positive …

Public Relations

Social Media Marketing Trends 2016: Insights Predictions From 40 Experts

<b>The main ingre­di­ent of a strong and per­sua­sive social strat­e­gy seems to be the usu­al: qual­i­ty con­tent. The chal­lenge is to find the right</b> …

How To

Dec. 14, 2015 | by Judy Mottl<p>A new Blackhawk study reveals the primary purchase influence for the millennial consumer is price but as every retailer …

eCommerce

Facebook Research Shows Facebook Ads Can Help Boost Results from Search

Does ad exposure increase a user's propensity to then conduct a search for your product, even if they don't necessarily click on your ad? This is a …

7 Creative Ideas for Using Snapchat to Market Your Business

In my last post, <i>A Beginner’s Guide to Snapchat for Business,</i> I covered why Snapchat is a great new tool for your business and how to create an …

7 Steps to Visual Content Marketing Productivity - Small Business Trends

Visual content marketing is one of the all-around best tactics you can have for marketing and branding. There are so many ways to use it, and they …

Millennial Women & Visual Social Media

Are you trying to reach Millennial women with your marketing tactics? Visual platforms might be your answer. Stats inside!<p>From Pinterest to Instagram …

5 Online Marketing Tips for 2016

As the cold winter evenings roll in and the string of Christmas parties commence in the office, enthusiasm to meet deadlines and targets tangibly …

Stop Focusing on Your Brand’s Social Media Posting — Focus Here Instead

We know, this is a weird title for a post on a social marketing blog, but it’s not click bait: it’s true. <i>Stop focusing on your brand’s social media</i> …

How Agencies Are Meeting Millennials’ Demand for Socially Responsible Marketing

Millennials will rally behind causes they care about—and will stand behind a brand that does the same. As Omnicom Group's Cone Communications shows, …

Creating a Brand Identity For Your Business

As a new business you have long uphill battle. You will need to carefully manage your business, attract customers, and contend with a market already …

Marketing

12 Steps to Writing Better Headlines and Titles - Small Business Trends

Writing headlines have always been one of the most important aspects of a content strategy for companies. Even before there was competition, before …

How Can Your Small Business Integrate Customer Reviews on Your Marketing?

Small business owners may utilize a variety of marketing methods to promote their business, but utilizing their own customers' reviews can benefit their marketing practices too. Using customer reviews in marketing can be not only a free source of advertising, but it can boost new consumer …