Rachel Miller

16 Flips | 3 Magazines | 80 Followers | @rachelmille1a00 | Keep up with Rachel Miller on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rachel Miller”

Why Engagement Beats Reach for ‘Celebrity’ Influencers

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Organize Your Email With Multiple Inboxes In 7 Simple Steps

Gmail Multiple InboxesMultiple Inboxes are mini inboxes Google offers within your primary inbox. Organize your inbox into sections based on the email …

Productivity

The Biggest Mistake That Brands Make When Working With Influencers

I just came across a quote in an eMarketer interview with an agency CEO that made me stop and shake my head:“We don’t start to work with an …

Social Media

What Every Company Should Consider When Working With Influencers

Last month I wrote a post on the value of measuring engagement vs numbers when selecting an influencer for your company to work with. That post …

Public Relations

5 Ways Introverts Can Be More Influential Than Extroverts

5 Ways Introverts Are More Influential Than Extroverts<p>June 13, 2017<p>When you think about someone who is persuasive, what comes to mind?<p>Do you picture …

Personality

5 Predictions for Influencer Marketing in 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson, 59% of marketers have plans to …

22 Influencer Marketing Ideas From Influential Marketers [Infographic]

Influencer Marketing Strategy in 5 Steps

Subscribe to the Matters of Influence Newsletter<p>Take your influencer strategy to uncharted heights. Enter your email below to get better at …

Marketing

6 Tips for Influencer Marketing from an Influencer

Every day I log onto my computer, check email, and head to my social networks. I think about my list of to-dos: I need to write content, create …

Influencer Marketing - What it is, and Why YOU Need to be Doing it

Content marketing is an increasingly hot topic these days. More and more people are starting to realize the potent role that high quality content …

Marketing

The Definitive Guide to Influencer Targeting

The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. …

Marketing

The rise of the Citizen Analyst

<i>Disclosure: IBM sponsored my attendance at their Analytics For All event.</i>I had the privilege recently to attend the 1st birthday of IBM’s Watson …

Citizen Journalism

The 38 best tools for data visualization

It's often said that data is the new world currency, and the web is the exchange bureau through which it's traded. As consumers, we're positively …

Data Visualization

The Citizen Analyst Manifesto, Part 7: Disclose with Honesty

In this series, we explore what it means to be a citizen analyst, the values we stand for, and what qualities in the world we must adamantly stand …

Reality TV

The Explosive Growth Of Influencer Marketing And What It Means For You

The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice.<p>In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer …

10 Reasons Why Influencer Marketing is the Next Big Thing

As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, …