Rachel Mason

20 Flips | 1 Magazine | 2 Followers | @rachelmason129 | Keep up with Rachel Mason on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Rachel Mason”

Kellogg, McDonald's and Chewits under fire for online marketing to children

<i>Tricks of the Junk Food Business</i>, which aired yesterday (2 June), attempted to illustrate how brands and digital agencies get around the strict …

McDonald's

The tricky business of advertising to children

In the US, the average child watches an estimated 16,000 television commercials a year. And, while US children are among the world's most avid consumers of advertising, the effect of television on children is a concern for parents across the globe.<p>Critics of advertising claim that it contributes to …

The Role of Integrated Marketing Communications

This presentation is an introduction to the role of IMC in marketing.<p>Want more FREE resources? Checkout the B2B Whiteboard youtube channel:<p>www.youtube.com/b2bwhiteboard<p>Or join us on Facebook today: www.facebook.com/b2bwhiteboard

Effective Communications Today Requires a True Integrated Approach

For those of us who follow the evolution of the media industry closely, it’s eye-opening to see the regular cadence of change taking place inside …

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McDonald’s chief defends marketing junk food to children

McDonald’s chief Don Thompson has waded into a row surrounding the company’s targeting of children in advertising campaigns by insisting the burger …

Celebrity endorsement in child marketing

What is it that makes us choose one brand over another? Is it the quality of the product? Its price? Or are we simply influenced by who else we see …

Marketing

Child rights in marketing and advertising | Sustainable-business | The Guardian

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Brands continue to target fast food marketing at kids

Each year, the world's food and beverage companies spend billions on marketing and advertising their products to children and teenagers. The overwhelming majority of these products are high in calories, added sugar, saturated fat and sodium – fast food, fizzy drinks, sweets and chocolate to name …

Junk food still marketed to children as companies bypass rules

Food companies are accused on Tuesday by the World Health Organisation, the public health arm of the UN, of finding ways to bypass the rules on advertising unhealthy products to children and fuelling the obesity epidemic.<p>Attempts by the authorities in Britain to clamp down on marketing to children …

Holding Big Food Accountable for False Claims of Responsible Marketing to Children

<b>By Michele Simon and Cara Wilking</b><p>Looking back at 2013, while the food movement made progress in certain areas (such as school food and GMO labeling), when it comes to exploitative food marketing to children meaningful change remains elusive. Let's Move director and White House chef Sam Kass …

McDonald's

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

Ferrero, Cartoon Net Pledge to Limit Food Marketing to Kids

The government may not be able to regulate food marketing to children, but it may not have to. On the same day Michelle Obama used her position as …