Rachel Mason

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Kellogg, McDonald's and Chewits under fire for online marketing to children

Big food and drink brands have been forced to defend themselves against charges made by Channel 4's Dispatches documentary that they target children …

The tricky business of advertising to children

As Subway launches a multi-million-dollar healthy eating ad campaign aimed at kids, is marketing to children harmful or a useful tool for teaching critical analysis?<p>In the US, the average child watches an estimated 16,000 television commercials a year. And, while US children are among the world's …

Fast Food

The Role of Integrated Marketing Communications

This presentation is an introduction to the role of IMC in marketing.<p>Want more FREE resources? Checkout the B2B Whiteboard youtube channel:<p>www.youtube.com/b2bwhiteboard<p>Or join us on Facebook today: www.facebook.com/b2bwhiteboard


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McDonald’s chief defends marketing junk food to children

McDonald’s chief Don Thompson has waded into a row surrounding the company’s targeting of children in advertising campaigns by insisting the burger …

Celebrity endorsement in child marketing

What is it that makes us choose one brand over another? Is it the quality of the product? Its price? Or are we simply influenced by who else we see …

Child rights in marketing and advertising | Sustainable-business | The Guardian

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Brands continue to target fast food marketing at kids

Companies are ploughing more and more money into marketing unhealthy foods to children. What will turn the tide?<p>Each year, the world's food and beverage companies spend billions on marketing and advertising their products to children and teenagers. The overwhelming majority of these products are …


Holding Big Food Accountable for False Claims of Responsible Marketing to Children

<b>By Michele Simon and Cara Wilking</b><p>Looking back at 2013, while the food movement made progress in certain areas (such as school food and GMO labeling), when it comes to exploitative food marketing to children meaningful change remains elusive. Let's Move director and White House chef Sam Kass …


Ferrero, Cartoon Net Pledge to Limit Food Marketing to Kids

The government may not be able to regulate food marketing to children, but it may not have to. On the same day Michelle Obama used her position as …