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Playing To Win: Mobile Gamification Done Right

Gamification, or the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. Loyalty programs, cereal box prizes, employee-of-the-month schemes, hidden tokens within video games and applications — these are all examples.<p>But …

Four Square

How To Spot The Best and Worst Content Marketing Strategies

by Adrian Parker on Sep 02, 2013<p>Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner.<p>You’ll …

Customers are king in the digital world

In business, social media can mean many things to many people. For some it’s a direct sales channel, for others it’s little more than a broadcast …

The Top 7 Online Marketing Trends That Will Dominate 2014

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success …