Infomercials are my guilty pleasure. The marketer in me loves watching persuasion techniques at play but I also get a lot of joy from watching the more creative sales pitches for the less inspiring products.
Always chasing sales, leads and customers is not the way to grow a business. Opinions expressed by Entrepreneur contributors are their own. You're tricked into thinking you want more sales, more leads
Scott Walchek has raised over $130 million from every kind of capital source, including public markets, private investors, and the full gamut of VCs. He's started and successfully exited four tech startups
My company recently did some research, and we found that most sales teams comprise 20 percent high performers, 60 percent mid-range performers, and 20 percent poor performers. The sales performance gap
Decades of growth in the $114 billion direct sales industry have led to the employment of over 60 million sales consultants. In an effort to increase profits, the sales industry has also introduced many
But all of them think it will increase the debt. The University of Chicago’s Booth School of Business runs an ongoing survey of top economists spanning a wide number of specialties and political outlooks.
Once you've gotten your feet wet with some successful Facebook ad campaigns, put these retargeting techniques to work to turn more prospects into customers. Opinions expressed by Entrepreneur contributors
Find out how to set up a remarketing campaign in your Google AdWords account so you can reach out again to every person who visits your website, long after they've left. Opinions expressed by Entrepreneur
Understanding your potential customers will ultimately make them paying customers. Opinions expressed by Entrepreneur contributors are their own. Are you producing irresistible content for your audience?
Settling for the norm keeps you from being your best. Opinions expressed by Entrepreneur contributors are their own. Conversion rates are one of the most important metrics in PPC advertising. When you
Remember when direct response advertising meant billboards with phone numbers? Or late-night infomercials imploring night owls to “call now!”? Direct mail, anyone? While “offline” direct response marketing
Want to grow your revenue by that amazing an amount? Here are one company's strategies. Opinions expressed by Entrepreneur contributors are their own. We hear it every day: Cold-calling doesn’t work anymore.
Enterprise software has the near impossible mission of coordinating all the unique tasks of a business in one digital interface. No two businesses are the same, so creating a universally appropriate interface
My post today is a collaboration with my colleague Dave Boyce, Chief Strategy officer for InsideSales.com (as well as a board member at Forrester Research) and Justin Lindsey, SVP of Analytics for BamTech
The average person tells 16 people about a poor customer-service experience. Don't let that happen to you. Opinions expressed by Entrepreneur contributors are their own. According to a Harvard Business
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Publication Date: April 02, 2013 Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these