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GroundSource switched from an email newsletter to a SMS newsletter and actually got responses » Nieman Journalism Lab

<b>LINK</b>: mailchi.mp ➚ | <b>Posted by</b>: Christine Schmidt | February 15, 2018<p>Want to connect with and update audience. Spend time perfecting email newsletter. Ask subscribers for responses. Receive zero responses. Sound familiar?<p>This is the trap into which GroundSource, a platform known for its …

Marketing

Try out this open source tool for editing video and audio transcripts

Transcribing and then trying to edit audio or video makes me want to tear my hair out. While there are free tools out there to simplify the process — oTranscribe, Draft — finding the right quotes from a long speech or cleaning up a Q&A still feels interminable.<p>autoEdit, an open source editor being …

Digital Marketing: What’s In Store For 2017?

Can you believe it’s October already? 2016 was supposed to be the year to end all years in the world of marketing. And yet it’s passed us by in a …

Marketing

This French startup is helping news orgs build personalized email newsletters for readers

With its algorithm, Ownpage shows readers stories based on their reading habits and what other similar users are reading.<p>About two years ago, the daily French financial newspaper Les Echos was looking to expand its email newsletter offerings. The paper knew that readers reached via email tended to …

Marketing

Gallup: Trust in media is at all-time low

Journalists have taken fire from candidates and their surrogates this year as the election approaches, and some of that criticism seems to have stuck.<p>…

Newsletter editors are the new important person in newsrooms

Publishers are rediscovering that email newsletters are a reliable way to reach readers — and serve a critically important direct connection to …

La tirannia della finanza e la bestia

Il problema delle società avanzate è il «finanzcapitalismo», che a differenza del capitalismo classico, che produceva «valore», tale valore lo …

Clayton Christensen

Ripple wants to deliver local news — and it wants your help writing it

Viki founder Razmig Hovaghimian launches a "city-focused news platform."<p>The internet is a good place to learn lots of things. What’s happening in your neighborhood is not one of them: Efforts to create sites that deliver local news have largely fallen flat, and have for a very long time (see: …

Digital Currency
Mobile

I MIGLIORI FILM SULLA CRISI

Come promesso diamo il via alla carellata dei migliori film e documentari che possono aiutare chiunque a comprendere cosa e successo e cosa sta …

How Four of the Smallest Newsrooms in America Are Using Video

In January media consultant Mario Garcia wrote that 2016 would be “the year of (more and better ) video” and argued that “Video should be central to …

Bike to work, in Francia parte l’incentivo a chilometro. Anche in Italia c'è chi lo sperimenta

Il Governo francese ha emanato il decreto legge che introduce un <b>incentivo chilometrico</b> per i lavoratori che usano bicicletta per il tragitto …

“Fare la differenza”. I ventenni italiani di fronte alla politica - micromega-online - micromega

<i>di Nicolò Bellanca</i><br>1. Nella sua recente monografia, Elisa Lello distingue tra “giovani” (i ventenni) e “giovani adulti” (che arrivano ai trentacinque …

Mobile
Public Relations

FaceBook alle forche caudine delle aziende o imprese al guado di FaceBook?

La versione “at Work” di Facebook ha superato la fase pilota ed è pronta a misurarsi con l’accesso libero per tutte le imprese.<p>Che cosa vuole dire, …

Suolo che scompare sotto il cemento, denuncia del WWF per la «Terra rubata

<b>ROMA –</b> Nei prossimi 10 anni in Italia potrebbe scomparire sotto il cemento un’area grande quanto l’Agro Pontino. Senza contare, che vengono …

The earth lost one-third of all arable land in the last 40 years.

NRDC

COP 21: 12 things we've learnt from the Paris Summit so far

The first few days of the Paris Climate Summit have been remarkably eventful, with world leaders signalling their support for an ambitious deal, the …

G20 Nations Spending $452 Billion On Fossil Fuel Subsidies

<b>Published on</b> November 13th, 2015 | <i>by Joshua S Hill</i><p>23<p>November 13th, 2015 by <b>Joshua S Hill</b><p>A new report has concluded that members of the G20 are …

After Paris, We Need More Fellowship, Not More Leadership

I was waiting to be let in for our first university exam when the machine gun went off outside. My classmates and I rushed to the windows and saw the killers escaping while pedestrians hovered around the victims’ car.<p>When the police arrived, we were already sitting our test in silence. All I …

LinkedIn Starts Building a Syndicated Content Network

There's no money involved. But no reason there couldn't be, one day.<p>LinkedIn has gotten a lot of mileage out of the free content that famous people like Richard Branson write for the social network. Now it wants to get more: The company wants to syndicate that content for publication on other sites.<p>…

Marketing

10 basics today’s journalists need

One week into college, my journalism professor gave a lecture on what journalists need to know—except he didn’t really explain anything. He just …

Journalism

Children’s Magazine Highlights Is Moving To Mobile With Help From SF-Based Startup Fingerprint

You probably remember flipping through Highlights magazine as a child, perhaps while in the waiting room of your doctor’s office. But now, this longest-running children’s magazine of 69 years is attempting to make an impact on mobile. The company has partnered with San Francisco-based startup …

A diverse local news ecosystem is emerging, and it doesn’t need ‘scale’ or venture capital

Local independent online news sites fill gaps left by newspapers, but old economics don’t apply<p>This has been a very bad year — after a succession of …

Journalism

Staccarsi dalla rete elettrica: quando conviene e con quali tecnologie?

La soluzione più conveniente per chi decide di staccarsi dalla rete elettrica è un tris che combina <b>fotovoltaico, batterie</b> e <b>un sistema di</b> …

Andreessen Horowitz