Zeke Franco

78 Flips | 2 Magazines | 22 Likes | 27 Following | 48 Followers | @quasarkitten | Experience strategist and interaction designer.

How to apply a design thinking, HCD, UX or any creative process from scratch

This how-to article aims at providing designers, creative thinkers or even project managers with a tool to set up, frame, organise, structure, run or …

Against the Sticker Chart

Priming kids to expect rewards for good behavior can harm their social skills in the long term.<p>After working with thousands of families over my years as a family psychologist, I’ve found that one of the most common predicaments parents face is how to get kids to do what they’re asked. And one of …

Invest in brains

There's a special kind of fear-mongering you see in certain circles that always gets my goat. It goes something like this: "[some new behavior that …

The Brain

5 insights that will shape the future of loyalty – Coglode – Medium

<b>What the game mechanics of Cookie Clicker can teach us</b><p>You’ll learn about the<p><b>Workings</b> ofincremental game Cookie Clicker• <b><br>Behaviors</b> that make it so …

The Baseline Journey

<i>By Brandon Schauer</i><p>Managing a customer’s journey across time and touchpoint is a labor of love. Attempting to manage different journeys for different …

The Jam Study Strikes Back: When Less Choice Does Mean More Sales

The Jam Study is one of the most famous experiments in consumer psychology, and new research to be published in the Journal of Consumer Psychology …

Psychology

Top 6 Predictions for Service Design in 2016

The service design movement is gaining a tremendous amount of momentum. New conferences are popping up each month, existing conferences are adding …

UX Design

Five app prototyping tools compared

Proto.io, Pixate, Origami, Framer & Form<p><i>There are 🇺🇦</i> <i>Ukrainian</i><i>, 🇷🇺</i> <i>Russian</i> <i>(+</i> <i>another one</i><i>) and 🇨🇳</i> <i>Chinese</i> <i>(+</i> <i>another one</i><i>) translations of this</i> …

20 cognitive biases that screw up your decisions

And you might think you approach all those decisions rationally.<p>Yet research suggests there are a huge number of cognitive stumbling blocks that can affect our behavior, preventing us from acting in our own best interests.<p>Here, we've rounded up some of the most commonly cited biases that screw up …

Mobile:2015

UI / UX Trends<p>Whether on an app screen, a web browser, or a wearable watch face, design is one of the most important drivers of consumer engagement. …

Think Fast! Using Heuristics To Increase Use Of Your Product

<b>People frequently use heuristics to make decisions</b>; you should use them to your advantage in your design. Here, we’ll discuss four common heuristics …

Behavior change causes changes in beliefs, not vice versa

An enormous amount of attention has focused on this metric — polls, surveys, studies, punditry, and endless elite hand-wringing. The often unstated …

7 truths about the mind you missed in psychology class

The longer you live, the more you realize that the difference between success and magnificent failure lies in how well you understand people. If you’re like many, that fact makes you regret not having studied psychology. I hate to be the one to tell you, but holding both a BSc. and an MSc. in …

Self-improvement

The Psychologist’s View of UX Design

You may have heard this story about an elephant:<p>A king brings six men into a dark building. They cannot see anything. The king says to them, "I have …

Web Design

"Inclusive Design" Meets The Needs Of Every Customer

Screenshot from “Inclusive Design: from the pixel to the city” by the Design Council<p>We strive to be inclusive in our workplaces, our buildings and …

Universal Design

Scent off

THE Maniq have a word for it—and so do the Jahai. Each sort of smell in their environment, that is. Putting names to smells is reckoned—unlike, say, …

The Paradox of Empathy

If I’m ever asked what’s most important in UX design, I always reply “empathy”. It’s the core meta attribute, the driver that motivates everything …

How Neuromarketing And The Science of Influence Will Change Marketing

Recent reports from Google expose the current state of internet advertising—56% of digital ads are not seen by humans, and only 50% of ads are viewable. Other reports have detailed bot fraud and URL masking, which no one anticipated ten years ago. Today’s 56% of digital ads not being seen isn’t any …

Marketing

Going beyond AI: Artificial compassion

If what we are trying to build is artificial minds, intelligence might be the smaller, easier part.<p>By Spencer Critchley<p>When we talk about artificial …

A Startup Lesson for Your Future Self

Startups and businesses can have a tendency to move from project to project in a reactive way. They often prioritize their projects in two ways. …

Wine-tasting: it's junk science

Every year Robert Hodgson selects the finest wines from his small California winery and puts them into competitions around the state.<p>And in most years, the results are surprisingly inconsistent: some whites rated as gold medallists in one contest do badly in another. Reds adored by some panels are …

The Top UX Predictions for 2015

<b>As we mentioned last week when we gave you the top UX trends of 2014, it's been a big year for experience design.</b> 2015 shows all signs of being an …

Web Design

UX Design - a real thing or just a pretentious buzzword?

Many business owners and marketing professionals are used to hearing the term "UX" (short for User Experience) thrown around a lot in recent years. …

Beyond the UX Tipping Point

by Jared M. Spool<p><i>Thanks to Marco Dini for the Italian translation to this article.</i><p>Surprisingly, few are talking about what could be the biggest user …

UX Design