m
maurice agnelloadded this to Stuff
Avatar - Quartz
Avatar - Quartz

Why it matters if stores smell delicious

Quartz

Smell can add ambience to your retail experience, but can the right scent really get you to stay longer and purchase more? Consumer researchers say the answer is a pretty overwhelming affirmative. Researchers have found that smell effects consumer thoughts and spending behavior, product judgements …

View on qz.com