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The decoy effect is making you spend more money—without realizing it
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The decoy effect is making you spend more money—without realizing it

Quartz - By Gary Mortimer

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more. There’s one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable …

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