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How to save money: A marketer's trick to approaching a sale
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How to save money: A marketer's trick to approaching a sale

Quartz - Gary Mortimer

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more. There’s one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable …

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