Fast-fashion giant H&M showed customers environmental scorecards for its clothing that were misleading and, in many cases, outright deceptive, a Quartz investigation has found.
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H&M showed bogus environmental scores for its clothing
Fast-fashion giant H&M showed customers environmental scorecards for its clothing that were misleading and, in many cases, outright deceptive, a Quartz investigation has found. The findings add to mounting skepticism and new regulatory scrutiny of the fast-fashion industry’s attempt to self-police its environmental record.
The Higg Index, one of the fashion industry’s most well-known sustainability rating systems, came under sustained criticism this month.
Overconsumption of fashion comes with rapidly rising costs to the planet.
Almost half the items for sale on the websites of UK fast-fashion companies were made entirely from new—as opposed to recycled—plastic-based materials, according to a new study.
With shoppers today worried about climate change and deeming it cool to care about the planet, fast fashion could find itself at risk.
