Qualitative Research

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Free Directory of 7,000 Market Research Companies, 990 Focus Group Facilities, 5,000 Market Research Articles, Market Research Jobs, Events, Online …

7 unique things that make Quirkos awesome

We are happy to announce that the latest version of Quirkos (1.5.1) is now available for everyone to download for Windows, Mac and Linux! As ever, …

Edward Tufte

Qualitative research and innovation

Qualitative research is not generally considered “real” research, and this has terrible implications for innovation. Companies’ thirst for …

Find Market Research Companies, Facilities, Jobs, Articles, More

Free Directory of 7,000 Market Research Companies, 990 Focus Group Facilities, 5,000 Market Research Articles, Market Research Jobs, Events, Online …

Contexts, Constructs, & the Human Condition: Grounding Quantitative with Qualitative Research

As discussed elsewhere in this blog, there is a “new day” dawning for qualitative research; one that not only brings new life into its use but, along …

Ethnography

Margarine Doesn’t Cause Divorce: Why Qualitative Insights Help You Understand Your Data

You can learn a lot from statistics.<p>For example, did you know that from 2000 to 2009, there was a direct correlation between the divorce rate in …

Why Do We Conduct Qualitative User Research?

<i>The following post is based on a talk I presented at MozFest about interviewing users.</i>I recently had a conversation with a former colleague who now …

Six Ideas for Displaying Qualitative Data

I used to conduct qualitative-heavy research projects pretty much all day every day. Key informant interviews, bellwether interviews, document …

Ethnography as a Tool for Innovation | Articles | Big Data

Big Data has often been heralded as the key to unlocking innovation. It tells marketers what their customers have done, what they are doing and can …

Ethnography: The Gateway Into Customer Experience Research

Wednesday 15 October 2014, 10:40 am<p><b>By Stephen Cribbett</b><p>Qualitative research, even in the relatively new field of online qual, has traditionally been …

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Humanizing Survey Question Design with a Qualitative Touch

Researchers know that “good” survey questionnaire design begins with a preliminary qualitative research phase that serves to expose the nuances of …

Mobile Qual: Which Solution Is Right for You?

Wednesday 24 September 2014, 10:22 am<p><b>By Stephen Cribbett</b><p>Over the past seven years, we’ve learned a lot about online qual. We’ve spent time playing …

Big Data and the Future of Qualitative Research

<b>Steve August</b><p>100,000+ data points: “According to our data, the diapers should fit”<p>Moms and babies: “Check out these photos – not so much”<p>This was the …

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How to do great semi-structured interviews

Semi-structured interviews are a staple of international development programs. Unfortunately they are often done in a rush without proper planning …

WELCOME TO SYSTEM1

Hello, and a very warm welcome to the new System1 Research blog. We used to be BrainJuicer, and as of April 4th this year we’ve rebranded as System1 …

Qualitative self-tracking and the Qualified Self

Home <b>›</b> Outflanking Platitudes <b>›</b> <b>Qualitative self-tracking and the Qualified Self</b><p>on July 28, 2014 • ( 2 )<p>The idea of “qualitative self-tracking” is one …

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer, are misguided and how research should focus on understanding the unconscious and improving human lives.<p>Whenever I hear the word “consumer,” a term unavoidable in marketing, a part of me winces. The …

In the Moment. Perspectives on Mobile Market Research. by Edward Appleton (Paperback)

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FocusVision

January 23, 2018<p>2018 is already a momentous year for FocusVision, and we…<p>January 23, 2018<p>A new year brings new opportunities to follow industry …

Interview: Amy Gaskins, AVP, MetLife on Smarter Analytics through Qualitative Research

<b>Amy Gaskins</b> is an Assistant Vice President in MetLife’s Global Technology & Operations. She currently serves as the principal subject matter expert …

Increasing Intimacy Through Rapport

Wednesday 23 July 2014, 1:04 pm<p><b>By Will Pirkey of iModerate</b><p>Reading the title you might think this is a self-help article on relationships. In a way it …

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