Quanita Bobbs

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How to use Insights to grow your Facebook Page

Growing your Facebook fan or business page <i>organically</i> these days is a tough ask for anyone!<p>The issue?<p>Facebook’s algorithm has reduced the amount of …

8 Ways to Create an Instagram Campaign That Will Blow Up Your Brand

Do you want to start an Instagram campaign?If so, you need to do it right.Instagram is an exciting platform, and it’s one of the fastest growing out …

Google Image Search Loses Market Share As Amazon, Facebook Rise

A breakdown of searches on major web properties found that Google's core search grew in market share from 58.84% in October 2016 to 64.8% in May …

Advertising Industry

How to Write Headlines That Get Read

Create Headlines That Will Compel Your Audience to Want to Know MoreIs your content producing the results you would like to see?Would like your …

6 tips to optimize media coverage

The benefits of a media mention go far beyond SEO.<p>Here are tips on getting the most out of that coverage.<p><b>1. Look for the link.</b><p>If a media mention …

10 ways to create an engaging social media presence

As of this year, about 81% of the United States population uses at least one social media platform. That number is growing by roughly 5% per year. At …

Mobile SEO: The 3 areas that really matter for SEO performance

<b>With the upcoming launch of Google’s mobile-first index, digital marketers are preparing for a proliferation of “micro-moments”.</b> There has been a lot …

Mobile-first Indexing is Coming: What This Means for Web Design

Every business wants to meet its customers’ needs as best it can. Having happy customers means higher customer loyalty and more revenue. It’s as …

Google's badges for Image Search offer a new reason to use structured data

Last week, Pinterest announced that it has updated its app to put search front and center. According to Pinterest product manager Audrey Tsang, …

#SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This Week

In this week's 'Skim: Facebook unleashes Messenger 2.1 with all-new business-friendly features, and it's reportedly working on a revolutionary …

How We Used Content Marketing to Outrank Our Biggest Competitor in Google

<i>Written by</i> <b>Caya</b> // <i>Also shared on</i> <i>Startups.co</i><i>.</i><p>Earlier this year, we managed to outrank our largest competitor for one of the most competitive keywords …

The Digital World: How Interconnected Are We in 2017 [Infographic]

Why is digital marketing so important in the modern age?<p>According to this new report from 1st Aerials, since 2016, the number of internet users has …

Every Business Needs a Content Strategy. Here’s why - Digital Leadership Associates

<b>By Peter Springett | @PeterSpringett</b><p>What’s your content strategy? This is a critical question every business needs to ask itself in 2017. In this …

An ad-supported internet isn’t going to be sustainable in emerging markets

Can you imagine an internet without advertisements?<p>It’s difficult. Since the web’s genesis, advertising has been the reigning business model. The vast majority of online content and services — from entertainment and journalism to search engines and email — are supported by banners, displays, and …

5 Winning Social Media Strategies From a Master Marketer

Real content from real people develops real relationships.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most people who have their businesses on social media are looking hard for answers to solutions for more traffic, engagement and conversions to build their brand. While great …

5 Brilliant Secrets To Command Attention on Facebook

From 2015 to 2016, the amount of Facebook advertisers increased by 50%, and towards the end of 2016, Forbes reported 4 million Facebook …

How marketing will change in 2017

With more than one-fourth of 2017 over, many businesses feel pressured to achieve the goals they set for themselves at the beginning of the year. Next year’s resolutions are months away, but there are still changes happening this year that will heavily influence the practice of marketing in years …

Ultimate Guide To Building A Successful Viral Startup Blog

Here’s how the content cycle works for most companies. They hire a writer who spends a few days writing an article thinking that after the blog posts are published, thousands of people will read it. “Someone famous will probably share it and it will go viral,” they think. When the stories are live, …

Marketing

How to Start a Blog That You Can Grow Into a Business

Businesses of all kinds start blogging as a way to build up a long-term audience.But the reverse is also happening where more and more bloggers start …

5 Emerging Content Marketing Trends You Need to Know in 2017 - Jeffbullas's Blog

Content marketing is an integral part of your digital marketing strategy.<p>In 2016, we saw extensive adoption of content based promotion across all …

9 Things Richard Branson Says You Should Do to Be Successful and Happy | Inc.com

If you're looking for a model for a fully successful life, it's hard to do much better than Sir Richard Branson. Despite having dyslexia and dropping out of school at 16, he managed to build the Virgin Group into an empire that controls more than 400 companies, even if one of them is no longer …

Virgin America

23 Cool Tools for Social Media Marketers

Looking for some new apps and tools to add to your social media marketing toolbox? Wondering which graphics, analytics, and productivity tools can …

SEO Trends: What Does SEO in 2017 Look Like?

The proliferation of bad content on the internet has led marketers to disown many old SEO tactics quicker than you can say ‘grey hat.’ Some bold …

They're Not Making Customers Like They Used To: Changing Customer Service Trends And Expectations

Your customers–every single one of them–have been changed by their exposure to web-based commerce. Regardless of the type of business you’re in, the customer service and customer experience expectations of your customers have been changed forever. It doesn’t matter if you’re a retail bank or a hair …

From taking risks to offering exclusive content, here’s how marketers can tap into one of the fastest-growing social platforms<p>The past year has seen organic reach in social media – reach not supported by paid advertising – decline further. Simultaneously more users, particularly younger ones, are …

Call of Duty

Linking mobile apps and beacons will change travel for the better

Imagine this – you make it through airport security okay but you’re not looking forward to your cramped economy seat on the five hour flight. But as …

Apps

The Next Big Thing In Retail: Programmatic Commerce

Imagine this: you wake up in the morning and your coffee machine, as it pours you your first cup, tells you it’s almost out of your favourite blend. Rather than making a mental note to yourself to remember to buy some more on your next store visit, your machine instantly does the ordering for you – …

eCommerce

Omni-channel marketing in retail

Retail marketing is changing. Omni-channel is the new norm in retail marketing strategies; it’s a holistic approach for shopping experience which …

Brands Tune in to an Omnichannel Strategy

<p>Global brands and agencies recognize the power of an omnichannel marketing strategy and its ability to help connect along the customer journey. …