Patty Oelze-Voss

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A Social Media Plan to Build Brand Loyalty

Think back to the last time you visited your local mall. Whether it be an addition to your wardrobe, some new electronics or a new piece of …

How to Learn Mindfulness From a Child

Mindfulness is trending. Google is blazing the corporate trail by encouraging mindful lunches and offering an in-house mindfulness training program called "Search Inside Yourself." Celebrities and corporate leaders, including Oprah Winfrey and Arianna Huffington, regularly espouse the benefits of …

Zef Speaks At

Zef was given the opportunity to appear on the business talk show, The Price of Business, with Kevin Price, to talk about Entrepreneurs That SOAR! on …

Work the way you want to

Podio is the online work platform. Manage, share, and get your work done smarter together with tools that work like you. Free for 10 Users.

Two Engagement Tools Your Business Needs This Year

For businesses, customer engagement should be the focus of every marketing initiative. Whether it’s a simple billboard or a highly-targeted Facebook …

New tips, trends, and insights from the world's leading enterprise cloud ecosystem in sales, service, marketing, community, analytics, and apps

Trail of the Month<p>INTERVIEW SERIES<p>Tips for Success<p>BLOG SERIES<p>Real Trailblazer Stories to Inspire You<p>Jul 13, 2018 By Kyna Xu<p>We're busy getting ready …

Customer Experience

Automated Messaging Could Be The Key To Brand Loyalty

With the rise of Millennials and technology-savvy travelers, guest expectations are evolving.<p>Hotels are finding that the current state of guest …

Main Benefits of Online Marketing

Online marketing has become exceptionally important for the growth of countless business in different parts of the world over the past couple of …

3 little changes that will make a big difference in your online advertising

Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are …

Viral Content Bee- A Great Web Traffic Booster For Your Blog

5:34 PM<p><b>Blogging</b> is an extremely challenging task and nowadays it becomes tougher because every blogger wants to get more exposure to his/her work and …

Social Media

Metrics for Top of Funnel Marketing Matter

This is what the typical conversion funnel looks like. Top of funnel marketing refers to efforts aimed at awareness and consideration while …

2 Tales Of Clarity Using Google Analytics' Multi-Channel Funnel Reporting

Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Columnist Carrie Albright offers ways to glean insights from one report …

Does Your Website Match The Customer Journey?

Last week I argued that firms need to concentrate more effort (and money) on top of the funnel marketing and metrics need to reflect the new …

From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation …

Marketing

7 Ways to Tame the Beast in Your Social Reporting

We’ve been looking at a lot of social data over the years. By 2011, we had gathered 120 billion impressions on Facebook alone — and now we’re into …

Building a Search Marketing Funnel

Thanks to Paul Coulter for sharing his advice and opinions in this post. Paul is a digital marketing expert in Toronto, Canada with over 15 years …

Content marketing funnel: Six essential steps to customer acquisition

So many marketers are talking about the death of the sales funnel but I have to disagree. We are actually evolving from a traditional …

Marketing

Blending User Experience With ROI

<b>Businesses are more and more constrained on their marketing budgets, or at least facing more pressure to justify where their budget is spent, and</b> …

Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Trends are signposts to the future: they point to where we’re headed. But the signposts are unreliable because trends are often interrupted – the …

Live Webinar: Welcome to the Funnel - Proven Tactics to Turn Your Social and Content Marketing up to 11 | LinkedIn Marketing Solutions Blog

The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing …

How To Use Social Media And Analytics To Increase Sales

In this series of blog posts, I’ll examine <b>the e-commerce conversion funnel from Awareness to Advocacy</b> and show you how to use social media and …

Marketing & Advertising on LinkedIn | LinkedIn Marketing Solutions

Funnely Builds Smarter Facebook Ad Campaigns For Online Stores

If you run an e-commerce business, Facebook can be a big opportunity for making sales and finding new customers — in fact, the company just announced new ad units for this very purpose. But if you need a little more hand-holding, there’s a startup called Funnely that might help.<p>Funnely was created …

Social Media

10 Twitter marketing tricks we learned from the Oscars

With Twitter in the midst of a new product push that includes the introduction of a native video tool, all eyes are on the site to see whether it's a …