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How to Build a Company of Entrepreneurs

They build up something from nothing and drive innovation. Here's how your people can follow your lead.<p>Entrepreneurs like making things happen.<p>They build up something from nothing and make innovative products and services in response to their customers' needs. In the process, they put people to …

Entrepreneurship

3 Silent Killers of Successful Businesses

Finally feel successful? Don't get too comfy. Here are three things that could bring it all crumbling down.<p>I've had the unfortunate experience of walking over the metaphorical ruins of many businesses--previously vibrant, profitable, and growing--which simply expired over time without anyone …

4 Guidelines For Improving Your Marketing

Marketing is not an exact science and getting it right often requires frequent reviews. Try these guidelines to make the process more productive.<p>About every four-to-six months our company goes through the cathartic process of reviewing our marketing performance. Like many companies, we use a …

Moveable Feast: A Pop-Up Farm in Brooklyn

North Brooklyn Farms is a pop-up oasis of kale, tomatoes, and eggplants growing in a former parking lot near the Williamsburg Bridge in the shadow of …

Choices, Channels and Convenience: Enhancing the Online Shopping Experience

Speaker: Susan Engleson, Senior Director at comScore and David Sisco, Corporate Retail Segment Marketing Director at UPS<p><b>Learn what makes online</b> …

Ad of the Day: Axe Is Educational in Hair Tutorials for Men

Over the years, Axe has been telling men around the world that smelling a certain way (namely, like a hormone-addled teenage boy doused in pungent …

Stop Comparing Your Company to Others and Put the Laser-Focus on Yourself

Plan around your vision weekly and don't be such a hustler that you buy your own hype.<p>Too many entrepreneurs and their investors waste their time looking around at what everyone else is doing. But nobody around you understands what you're going through. Neither do you know what problems other …

6 Entrepreneurs Who Purchased a Paper

Jeff Bezos wasn't the first mogul to buy a print paper. Here's a look at five other magnates who did the same thing.<p>Yesterday, Jeff Bezos, CEO of Amazon, bought The Washington Post Co. from the Graham family -- who owned the paper for 80 years -- for $250 million in cash. He isn't first …

Jeff Bezos

What Successful Entrepreneurs Have in Common

Quit trying to fit some mold of who you think you're supposed to be or what you're supposed to do. Success doesn't work that way.<p>If you could somehow get to know lots of successful entrepreneurs and business leaders, you'd learn that they have one and only one thing in common: absolutely nothing. …

How to Start Mapping Your Marketing Plan Right Now

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Converting customers from prospective to paying is a multi-step process, one I call your "marketing funnel." For every business, this will look different. Take the following examples of marketing funnels for two of my clients:<p>The first …

Marketing

Boomers Turn to Entrepreneurship as New Retirement Strategy

This story originally appeared on CNBC<p>There is one way to avoid outliving your money: Work longer, on your own terms.<p>You may not want to or be able to retire at 65 or 67, but so what. If you're doing work you enjoy in your own business, setting your own schedule, fulfilling goals you've set …

Retirement

6 Practices That Make You and Your Follow-Up Stand Out

Business people spend a lot of time and effort attending networking events and networking online via social media. Sadly, when it comes to following …

How to Cut Startup Costs Down and Still Attain Your Dream

A snazzy office, the latest equipment, smart employees and the option to complete a project on your time, and perhaps at the beach – many new …

How Startups Can Ruin Customer Relationships

Many startups go through growing pains, but customer relationships shouldn’t suffer from a company’s internal stress and adjustments. Establishing a …

9 Pro Tips for Entrepreneurs on LinkedIn

LinkedIn is more than a handy way to sort through connections and make introductions — it's also a powerful platform to supercharge your content …

Why Your Business Needs an App

These 4 businesses turned client-facing apps into money-making ideas. Here's how.<p>Do you think your business is too small to benefit from an app? No way.<p>Apps offer small businesses a means to increase revenues and visibility, as well as enhance the customer experience. Whether you own a restaurant, …

10 Questions to Ask When Managing Your Company's Online Reputation

Have you Googled your company lately? If not, you probably should. What people are saying online about your brand -- the good, the bad and the oftentimes inaccurate -- makes all the difference when it comes to winning or losing customers, says Michael Fertik, founder and chief executive of Redwood …

Online Life

The Top 10 Consumer Complaints

This story originally appeared on CNBC<p>The new list of the top consumer complaints is out and once again problems with auto sales and repairs are No. 1. Home improvement and construction along with credit and debt disputes continue to be high on this year's list.<p>Susan Grant, director of consumer …

Top 10

Why Warren Buffett Bought A Newspaper

There's money to be made everywhere. Even in a shrinking industry. Just ask Warren Buffett.<p>Last week Warren Buffett bought a newspaper.<p>Really. He did. His company, Berkshire Hathaway purchased the <i>Press</i> of Atlantic City, New Jersey, for an undisclosed price. The <i>Press</i> has a daily circulation of …

The Magic of Owning a Customer-Service Problem

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>People are less likely today to make buying decisions based on brand loyalty and more likely to choose a company with great customer service. Customer service is the most important factor influencing buying decisions and how much people …

Customer Service

3 Annoying Online Communication Habits You Need to Break

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Today, most communication happens online. With countless electronic exchanges throughout the day, it's tough to craft a perfect message every time. But there are some online communication faux pas that can actually alienate your audience …

Social Media

Stand out from the crowd with a strong brand identity

But for a lot of small business owners, brand identity is a daunting prospect, with many unsure about the design process and how they can create the …

Should You Be a Disruptor or an Innovator?

The truth is that by their very nature disruptors are innovators – but not all innovators are disruptive.<p>Innovators can be not only disruptive but …

How Our Customers Helped Us Create a Better Product

Drew Martin, founder of the life-logging device MeCam, explains how his product evolved with the help of some early fans.<p><i>The MeCam is not your average digital device. The button-shaped gadget clips to your shirt so you can take photos all day and record video. You reach down to snap a shot,</i> …

6 Tips for Creating Amazing Content

Content marketing can be extremely effective, but only if you know how to create compelling content. Here are six tips.<p>The great thing about marketers is that they love to write about themselves. So you can just imagine how happy they are now that content marketing is the hot trend for success. For …

SEO Strategies That Can Hurt Your Website Rankings

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There is so much information available regarding the practice of search engine optimization (SEO) that it can be difficult at times to sort out what to do and what not to do. There are so-called experts selling their tips and "advice" …

Puppies

Oreo’s Royal Baby Tweet Gives Birth to Twitter Debate

Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And …

Why Customers Buy (It's Pretty Simple, Actually)

The first step is a better understanding of the "consumer decision journey." Here's what you need to know.<p>We recently did some work for a brand that had very high awareness but low consideration in the e-commerce space. Their goal was to get more buyers to consider and evaluate their brand when …

Even Brands Can't Wait For The Royal Baby To Be Born

Considering the recent emphasis the ad world has put on real-time marketing — exemplified by Oreo's quick Twitter response to the Super Bowl blackout that immediately incited thousands of retweets and resulted in huge ad award wins — its safe to assume that companies' social media managers have …

Royal Babies