Purple Lioness Suggestions

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The 21 Social Media Conversations You’re Going to Face: How to Master Them All

On social media—whether you’re a business, a brand, or an individual—you’ll likely come across plenty of different conversations — each presenting a …

Social Media Marketing

The Key to Strong Social Media? Hire a Chicken

The stunt that's yielded an immediate sales spike for its company.<p>You have probably never heard of the Australian barbecue chain Chicken Treat, but their recent marketing has made quite a few people take notice. In partnership with the Perth-based agency Marketforce, the chicken fast food chain …

Sales & Marketing Quick Reference Card

Description<p>A Sales & Marketing Quick Reference Card is a great tool for demand generation and sales development teams to start prospects and customer …

Marketing

10 Brain Myths Busted

It's going to take more than 10 percent of your brain to read this story<p>In the Hollywood action-film <i>Lucy</i>, actor Morgan Freeman—playing a world-renowned neurologist— speaks to a packed auditorium. “It’s estimated most human beings only use 10 percent of their brains’ capacity,” he says. “Imagine if …

5 Legal Must-Haves for Your Website - Copyblogger

Most of your customers don’t walk around handing out their credit card information and home addresses to shady characters on the street.<p>In fact, most …

Privacy

Monday Tips – Amplify Your Content Marketing With These 4 Tools

Improve Your Content Strategy with These 4 Online ToolsMonday Tips is a short list of the best finds across the internet to start your week off …

Digital Marketing

New SAP Tool Aims To Fuse Content and Community With eCommerce

It’s often said that content is king, but in a typical marketing department you have a hodgepodge of content. That could include carefully-crafted web copy, blog entries and FAQs along with user-generated ratings and reviews. For many companies, at least some of this content is spread out across …

Meditation: The Meditation Beginner's Bible

by Tai Morello<p>ASIN: B016PHGPQY<p><b>Meditation: The Meditation Beginner's Bible: How to Relieve Stress, Find Inner Peace and Live Happier (Mindfulness,</b> …

7 Traits That Make Or Break Your Personal Brand

You have a personal brand whether or not you build it. Here’s what goes into crafting other’s opinions.<p>Whether you realize it or not, you’re a brand. Your brand is your persona, and if yours isn’t great, it could be costing you opportunities, says Charles Koppelman, CEO of CAK Entertainment, a …

Branding

5 Skills That Every Entrepreneur Should Learn

Entrepreneurs need to be experienced and knowledgeable in a variety of skills and subjects to inspire innovation in their business. No one expects a …

Digital Marketing

Top 5 Twitter Management Tips to Increase Your Followers Organically

People still don’t get it…<p>Twitter has been an influential social network for a long time now, but there are still marketers who don’t quite …

Social Media Marketing

When You Space Out, Parts of Your Brain go to Sleep

If you have ever found yourself spacing out when you are tired, it’s because parts of your brain are going to sleep. A newly-discovered brain circuit …

The Brain

Small Acts of Generosity and the Neuroscience of Gratitude

Neuroscientists have identified the brain circuitry that explains how and why small acts of generosity create the positive emotions of gratitude.

Compassion

4 memory-boosting activities

Did you know that as we age, the memory parts of our brains actually shrink?<p>Puzzles and crosswords can keep your mind sharp, but here are four other ways to exercise your brain.<p><b>1. Go for a walk.</b><br>Research shows that walking for about 40 minutes three times a week will help increase the size of the …

This Is What Brands Need to Know About Mobile Safety – Adweek

<b>Specs</b> <b><br>Current gig</b> CMO of Kargo <b><br>Previous gig</b> CMO of PubMatic <b><br>Age</b> 45<p><b>Adweek: You've worked for Microsoft and Razorfish, and most recently at PubMatic. What</b> …

Advertising

Brand Licensing Europe 2015: YouTube Stars and European Americana

The European licensing market has been growing. The region is now responsible for 25% of the world's licensed merchandise sold at retail, according …

Weekend Reflection: Being Authentic Does Not Depend On The Response You Get

To attract savvy prospects, marketers today have to up their game and <i>be</i> helpful instead of just pushing salsy messages.<p>They are also expected to be …

Marketing

Mindfulness? I’d rather live life to the full

With its emphasis on personal detachment, mindfulness is nothing but therapy for our narcissistic time and a toxic endorsement of the selfie culture<p>‘Well, I’ve found it really useful.” Elizabeth has been regaling us with her experiences of attending a mindfulness course and has met with some …

How to Develop a Buyer-Centric Content Marketing Strategy

Most marketers no longer need convincing that content marketing is a key strategy to engage customers – but too many organizations try to juice …

Digital Marketing

How Content Marketing Works For Your Bottom Line [Infographic]

It's no secret that content marketing done well can yield huge spikes in traffic, thousands of social share, and a legion of new followers.<p>But beyond …

Digital Marketing

The 5 Biggest Trends Being Predicted at the End of 2015 [INFOGRAPHIC]

Explore more:<p>Marketing<p>trends<p>infographics<p>trends advertising<p>October 20, 2015 Carianne King<p>It’s almost the end of the year, which means time to check in …

Digital Marketing

Marketers Find Success on Instagram as Consumers Spend More Time on Mobile – Adweek

For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's …

Marketing

44 Percent of Shoppers Go to Amazon First, Are You There?

Here’s one reason why your small business should consider selling products at Amazon.com.<p>According to a new study from BloomReach, 44 percent of …

Amazon

9 great examples of content from online retailers

This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, …

Online Life

How Brands, Publishers Are Tailoring Their Ads for Snapchat Discover

Exciting as Snapchat's effort to reinvent the publishing portal may be, the ads in Snapchat's Discover section have not been. Generally they have …

Brand Storytelling And The Art Of Making Myths

Myths are by nature clichés; that’s what makes them work. They’re easy, we get them instantly and their message shoots straight to our heart – …

Angela Ahrendts

Here Are 9 Eye-Opening Digital Marketing Stats From the Past Week – Adweek

Instagram and Snapchat continue to heat up in the digital marketing world. Check out the gaudy numbers those social players are pulling as well as …

Advertising

3 Benefits to Mindfulness at Work

<i>By Jeremy Adam Smith</i><p>Research says mindfulness works for individuals. But does it work in the bottom-line-driven workplace, or is it just a frivolous feel-good program?<p>This is the question tackled in a growing number of studies -- and at an November 13-14 conference at the University of California, …

Mindfulness

How to Never Get Angry: 3 New Secrets From Neuroscience

They’re one inch from your face, boiling with rage, screaming and yelling at you.<p>And all you want to do is scream and yell back. But you know that’s …

Emotions