The stunt that's yielded an immediate sales spike for its company. You have probably never heard of the Australian barbecue chain Chicken Treat, but their recent marketing has made quite a few people notice.
It's going to take more than 10 percent of your brain to read this story In the Hollywood action-film Lucy, actor Morgan Freeman—playing a world-renowned neurologist— speaks to a packed auditorium. “It’s
It’s often said that content is king, but in a typical marketing department you have a hodgepodge of content. That could include carefully-crafted web copy, blog entries and FAQs along with user-generated
You have a personal brand whether or not you build it. Here’s what goes into crafting other’s opinions. Whether you realize it or not, you’re a brand. Your brand is your persona, and if yours isn’t great,
With its emphasis on personal detachment, mindfulness is nothing but therapy for our narcissistic time and a toxic endorsement of the selfie culture ‘Well, I’ve found it really useful.” Elizabeth has regaling
By Jeremy Adam Smith Research says mindfulness works for individuals. But does it work in the bottom-line-driven workplace, or is it just a frivolous feel-good program? This is the question tackled in