Purnima Aravind

9 Flips | 1 Magazine | @purnima_aravind | Keep up with Purnima Aravind on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Purnima Aravind”

The Best Way To Remember Something? Take Notes By Hand

Headed into an important meeting? Grab a pen. Taking notes longhand will help you remember information better than typing them out, according to new research from a pair of psychologists from Princeton University and UCLA.<p>Taking notes with a laptop can be detrimental to learning.<p>The study, …

If left unchecked, cloud fever could make us sick

Few trends have gained as much mind share and momentum as the rush to move all our data and computing to the cloud. The fever for the cloud runs high …

2015: The year there will be more cellular connections than people

At the end of March, there were 6.8 billion mobile connections around the globe, meaning there were more than 9.3 cellular links for every 10 people …

Start with a Theory, Not a Strategy

Well-crafted strategies are road maps to places that yield competitive advantage and generate value for the firm. But once you’ve arrived, they don’t take you anyplace else. That’s a problem for companies under continual pressure from investors to find <i>new</i> sources of competitive advantage.<p>I recently …

To Negotiate Effectively, First Shake Hands

Negotiations − especially when they involve high stakes, complex issues, and multiple parties — require much thinking and preparation on each side of the bargaining table. Consider the recent negotiations over Iran’s nuclear program. Even before the contentious talks actually started, U.S. …

Strategy Is Iterative Prototyping

Managers have no way of predicting with any certainty what will happen with respect to an industry and its likely evolution, customers and their likely preferences, a firm itself and its potential capabilities and cost structure, and competitors and their likely responses/actions. We just can’t do …

The Product Mindset – Why Services firms struggle to get there

5 P’s to the Product MindsetOver the past 15 years, I have had the opportunity to work in both product and services companies and also provide …

How Competitive Forces Shape Strategy

The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one sometimes hears executives complaining to the contrary, intense competition in an industry is neither coincidence nor bad luck.<p>Moreover, in the fight …

Mobility is changing the fundamentals of how we do business

Mobility – The Game ChangerIf you ask people to name a single technology that has changed lives in the last 20 years, it wouldn’t be surprising if a …