Stefano Pucello

21 Flips | 3 Magazines | 3 Likes | 20 Following | 8 Followers | @pucio71 | Sales & Marketing Professional

CRM – Why it’s important to SMEs - Stefano Pucello Consulting

<b>1 - Customer Relationship Management (CRM) has grown in popularity over the past 10-15 years. There’s a train of thought that it’s a technical</b> …

CRM

How great leaders inspire action | Simon Sinek

10 inspiring digital marketing stats from this week

<b>This week’s stat roundup includes news about advertising, SMEs, online spend, and – shock horror - UK election drama.</b>You’ll find lots more in the …

Fake News

To Lead a Digital Transformation, CEOs Must Prioritize

Given the pace at which digital innovation is disrupting industries globally, it’s not surprising that most CEOs feel pressure to find and deploy the right technology as fast as their budgets will allow. Many are discovering, however, that becoming a digital leader isn’t simply a matter of …

Leading People When They Know More than You Do

If you’re a manager in a knowledge-driven industry, chances are you’re an expert in the area you manage. Try to imagine a leader without this expertise doing your job. You’ll probably conclude it couldn’t be done. But as your career advances, at some point you will be promoted into a job which …

Conquering Digital Distraction

Sinan Koçaslan/iStockphoto<p>Digital overload may be the defining problem of today’s workplace. All day and night, on desktops, laptops, tablets, and smartphones, we’re bombarded with so many messages and alerts that even when we want to focus, it’s nearly impossible. And when we’re tempted to …

Simplify Your Analytics Strategy

While the interests in analytics and resulting benefits are increasing by the day, some businesses are challenged by the complexity and confusion that analytics can generate. Companies can get stuck trying to analyze all that’s possible and all that they could do through analytics, when they should …

The Best Way to Hire from Inside Your Company

A few years ago, I started to notice an interesting trend: Frustrated with finding and integrating good external candidates, organizations were beginning to invest increasing amounts of time, energy, and money into developing their internal hiring capabilities.<p>There is reason to believe these …

Be a Leader Who Can Admit Mistakes

This might sound obvious, but if you want to build a more engaged workforce you need to, well, engage. That means, whether you are a CEO or a frontline manager, you need to be working hard to connect, face-to-face, with your people. That can mean anything from walking around and making pit stops in …

This is how Fitbit employees monitor each other’s health

At Fitbit, there’s no such thing as a mid-week slump. By the time Wednesday rolls around, all employees know the drill: Show up at the office in sweats and yoga pants, and get ready to work out at a moment’s notice for Work Out Wednesday, or WOW for short. <b></b><p>Work Out Wednesday, a weekly occurrence …

Employment

5 Tech Trends That Will Hit Every Retail Store By 2020

Showrooming—the practice of shoppers using retail stores to discover products they’d like to buy, then completing their purchases online where they can find better deals—is often cited as a concern of physical retailers. With an enticing mix of low prices, breadth of selection, and convenience, …

eCommerce

Why Self Image Matters in B2B Sales

B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. Powerful brands (think Apple and Nike) reinforce customers’ positive self-image. B2B marketers, on the other hand, have shied away from the idea, …

5 Incredibly Effective Ways to Work Smarter, Not Harder

Small changes. Big results.<p>Regular readers know I definitely believe in the power of hard work. As Jimmy Spithill, skipper of Team Oracle USA, says, "Rarely have I seen a situation where doing less than the other guy is a good strategy."<p>But we can all work smarter, too. And clearly we all want to, …

Time Management

Retailers miss out on data over distrust

en_GB<p>article<p>Click here to see a bigger version of the infographic …

How to make the most of your budget using social media

The panel (l-f, above)<p><b>Branwell Johnson</b>, acting editor of Marketing Week (chair)<b><br>Stephanie Walker</b>, head of marketing, Global Action Plan<b><br>Andrew …

Public Relations

Are You Focusing on What’s Important?

Working from Home: A Work in Progress

It’s now been about six weeks since all Yahoo! employees had to start showing up at the Internet giant’s offices every day. The company-confidential but widely circulated memo that banned telecommuting stressed the importance of physical proximity for preserving the creative culture that new CEO …

Personal branding - do it yourself

A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and …

Personal Branding