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7 Things You MUST Understand When Leveraging Social Proof in Your Marketing Efforts

Smart marketers know that social proof is <i>the</i> marketing tactic for easing the minds of worried customers.<p>In 2013 and beyond, social proof will gain in …

Marketing

Inside Google's Culture of Success and Employee Happiness

It’s pretty well documented that Google has a unique culture. It’s not the typical corporate culture. In fact, just by looking at pictures inside the …

The Workplace

Words that sell: 64 power words you need to know and use

Words that sell. As a copywriter, they are our bread and butter. Words that pique people’s interest, make them use their imagination and turn the …

Marketing

Water Cooler Archives

February 17th, 2016 by Mark Renfree<p>Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content …

Pinterest Analytics: Know What Content Resonates and What Drives Traffic

Marketers have a new tool available to them with the release of <b>Pinterest’s Analytics Tool for Businesses</b>. Late last year, Pinterest began rolling out …

Infographics

Double Your Leads Instantly With This Simple Evergreen Tweak

We all have them, those evergreen posts that bring in traffic like crazy. Day after day these posts bring in gobs of traffic, sometimes literally …

Google Analytics

Linkedin Founder Reid Hoffman's Advice for Entrepreneurs

Margaret Thatcher once said, <i>“There is no such thing as society. There are individual men and women, and there are families.”</i><p>Reid Hoffman, social …

Entrepreneurship

WhatsApp “Bigger Than Twitter” With Over 200M Monthly Active Users, 8B Inbound And 12B Outbound Messages Daily

WhatsApp CEO Jan Koum was on stage today at the AllThingsD Dive Into Mobile conference in New York City, where he said that the app is now larger than Twitter by monthly active users. He wouldn’t say exactly how many the company had, just that it was north of 200 million users.<p>Koum also noted that …

Becoming A Pop Star With Zero Experience: How To Hack The Music Industry In Under 8 Weeks

If you like this post, please share on Twitter and share on Facebook.<p><i>This is a guest post by charts-topping musician Alex Day.</i><p>Just over a year ago, I …

List-Worthy

Why Brands Should Be Human on Social Media

The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. But what does it actually mean to …

10 Ways to Better Brand Recognition

Whether you’re an Internet Marketer or a businesswoman promoting her business on the Internet, you want your brand to stand out from the crowd. The ultimate marketing goal is to have your target market think of you, and your company, when they are ready to buy.<p>Here are 10 ways you can make sure …

Public Relations & Communications Jobs | Find a Job in PR

• Boston, Massachusetts (US)<br>• DOE<br>• Northeastern University<p>NU is looking for specialists to work with local, national and international news media to secure …

New York City

Guy Kawasaki is too 'popular' to stop autotweets during Boston bombings

On Monday, the great social media guru, conference speaker, bestselling author, and all-around egomaniac Guy Kawasaki once again proved that being …

Social Media

Who are social media users exactly?

Anyone who works in social media marketing will eventually come across the question: Who are we reaching?<p>Every platform is different, but a new …

Social Media Marketing

Three Ways to Get Your Email Answered First

It’s a situation we’ve all faced at one point or another: you need to send an e-mail to some company or person in order to place a request, extend a business offer, or obtain information that you need. And you need a response; the sooner the better.<p>Chances are that the person you are contacting …

Translation error trips up Target on name of sandals

<i>Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this,</i> …

Public Relations

How to Not Get Ghost Banned on Social Media Sites - Twitter, Reddit, StumbleUpon

It’s late at night. You are sitting at your computer telling yourself you should go to bed, but continuously giving it five more minutes. You are …

Internet

How to Track the ROI of Your Social Media Campaigns

Your social campaign is just about ready to go.<p>Tweets are loaded in the queue. Ready to be Buffered. LinkedIn sponsored content is all lined up, too. …

Marketing

Campaign: marketing, advertising and media news & analysis

AGENCY<p>Taking advantage of the opportunities presented by artificial intelligence has meant overcoming resistance from within Diageo's organisation, …

Marketing

Sign the PR Pro’s Pledge

Media relations. Sigh.<p>For many PR people, it’s the core of what we do. For many others, it’s just one of many strategies. I am in the latter camp. I …

Public Relations

Are You Making These Common Website Navigation Mistakes?

It’s critical. The design of a website’s navigation has a bigger impact on success or failure than almost any other factor. It affects traffic and …