publicfigure

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Baking soda: A safe, easy treatment for arthritis?

Baking soda has been used as a home remedy for generations due to its antacid properties. Yet its benefits run even deeper, and new research may …

The 3 P’s of Modern Digital Experiences

Subscribe<p>Have you ever had to wait so long for an Uber that you decided to order a Lyft instead? If you have, you are certainly not alone. In his …

Design

What Every Marketer Should Know About Color Theory

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors …

Marketing

<b>Why Authentic Storytelling Should Be Your Marketing Strategy</b> | Inc.com

Authenticity is attractive. While most people are inherently suspicious of brands, 80 percent of consumers say that authentic content can compel them to engage with a company. In a world increasingly filled with "fake news," "alternative facts," and a deluge of marketing messages, people yearn for …

Marketing

The Ultimate Website Planning Guide + A Dozen Questions to Consider

Let’s face it – websites are expensive and a <i>huge</i> undertaking. It’s one small step for the internet and one giant leap for the future of your …

The Yale Real Living Assure Lock is just the thing to thwart lock-picking zombies

The first thing you’ll notice about the Yale Real Living Assure Lock is that it has no keyhole. There is no backup key, no physical keypad, and it looks like something that you’d mount on the outside of the Enterprise so Chekov can get back in after attaching a “Shatner/Nimoy ’74” bumper sticker to …

Entrepreneurs: 10 Things You Should Know About Patents

Once inspiration hits an inventor or entrepreneur, <b>the race is on</b> to patent the idea, put together a prototype, start manufacturing, and get it out on …

The Jack of All Trademarks - MIT Technology Review

As undersecretary of commerce for intellectual property and director of the U.S. Patent and Trademark Office (USPTO), Michelle K. Lee ’88, SM ’89, is …

Computer Science

The DMCA Notice Generator

The DMCA Notice Generator & Guide<p>Since the internet began, people have uploaded over a billion gigabytes of digital content.<p>That includes music, …

Internet

Why one software CEO agreed to meet a patent troll—and then fought it to the end

"He seemed sad... but for whatever reason, he decided to take this path."<p>When the business software company Pegasystems got sued in 2013 by a …

Patents

Feds Grant Exemption to Copyright Law, Allowing You to Law

On Tuesday, October 27, the U.S. Copyright Office granted an exemption to the Digital Millennium Copyright Act (“DMCA”) that will allow vehicle …

Protecting intellectual property to boost business

In this episode of Business Planet, our reporter Anne Glémarec went to Barcelona, Spain, to see how some small and medium-sized enterprises (SMEs) can boost their competitiveness by better protecting their innovations.<p>Few SMEs bother to protect their intellectual property, when doing so could …

Google Tries to Keep Patents Out of the Hands of Trolls

Google’s Patent Purchase Promotion, which the company says received “thousands” of submissions during a three-week window, may prompt similar …

Red Bull: The Ultimate Brand Builder

A pioneer in energy drinks three decades ago, Red Bull is now the world sales leader with estimated 2012 fiscal sales of over $3 billion, profits …

New Mexico

Baby-Boomer Marketers Are Misreading Millennials' Media Behavior

Baby-boomer marketers should be salivating over the 105 million-strong millennial market. Born between 1982 and 2004, millennials make up the first …

TOP & DERBY

Why carry a cane, when you can wear it. | Check out 'TOP & DERBY' on Indiegogo.