Paul Talbot

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Marketing the Mercedes way

Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand.<p><b>Ola Källenius</b> is a self-confessed “car guy” who still …

Rethinking the role of the strategist

Strategic planning has been under assault for years. But good strategy is more important than ever. What does that mean for the strategist?<p><b>Many</b> …

Why Strategy Execution Unravels—and What to Do About It

Since Michael Porter’s seminal work in the 1980s we have had a clear and widely accepted definition of what strategy is—but we know a lot less about translating a strategy into results. Books and articles on strategy outnumber those on execution by an order of magnitude. And what little has been …

The Basic Principles of Strategy Haven’t Changed in 30 Years

Almost every time I teach the basic concepts of strategy — the five forces framework or the principles of competitive advantage — I get the same question. “These ideas are more than 30 years old,” managers complain. “Isn’t there anything more recent?”<p>Unfortunately, this question demonstrates a lack …

Isaac Asimov Asks, “How Do People Get New Ideas?” - MIT Technology Review

Note from Arthur Obermayer, friend of the author:<p><i>In 1959, I worked as a scientist at Allied Research Associates in Boston. The company was an MIT</i> …

Creativity

Here’s Why Strategy Chiefs Succeed or Fail

Why is it that some companies have great heads of strategy who make an outstanding contribution to their companies, while others don’t? To answer this question, we evaluated 55 heads of strategy, and looked more closely at 11 who were particularly successful and 10 who were at the other end of the …

Many Retailers' Personalization Focus Is Blurry at Best | eMarketer Retail

In a new study, email marketing company Coherent Path evaluated the personalization practices of 100 top retailers and found sharp differences in …

4A’s Data Summit

4A’s Data Summit<br>February 6, 2018<br>New York, New York<p><i>“Preaching to the choir… but we need to come together as a choir to ensure a better data</i> …

Marketing

Americans Trust Brands Over People, Says Survey

Consumers are more trusting of email newsletters sent from a brand or company name, according to a recent GoDaddy study, compared to messages with an …

Pick Up New Skills – 8 Full-Day Workshops at Predictive Analytics World this June in Vegas

In 2018, there will be only one PAW. Pick Up New Skills at Predictive Analytics World Workshops, Las Vegas, June 2018.

Machine Learning

How technology is shaping the agency model of the future and what marketers should do now

<i>In the first of a new series of articles by PHD’s Worldwide CEO Mike Cooper, he explains how the technology on display at CES in Las Vegas is driving</i> …

7 Nerve-Racking Questions Every Marketer Must Ask

The success of tactical opportunities ranging from Google Featured Snippets to enhanced personalization is more likely when they are tethered to marketing strategy.<p>Strategy can come to life. Business objectives can be more easily achieved when you ask these seven questions, along with their …

Management

Digital transformation: Raising supply-chain performance to new levels

Combining digital applications with operational changes helps yield significant performance improvements that stand the test of time.<p><b>For all the</b> …

Manufacturing

Reimagining supply-chain collaboration in a low-oil-price environment

A new approach to collaboration, within a company, between suppliers, and across the industry, could unlock savings that would increase profitability …

Oil & Gas Industry

Ports and shipping: The need for solutions that cross lines

Despite—or because of—low rates, service is bad and shippers are angry. The port-and-shipping sector must and can improve, not only for shippers, but …

Four forces to watch in trucking and rail freight

North America’s freight-transport markets are back on track. But executives shouldn’t overlook structural shifts in the sector’s profit pools.<p><b>The</b> …

Trucking

How Direct Mail Is Winning in the Age of the Internet [Infographic]

"Contrary to popular belief, advertisers will be using direct mail marketing even more in the future," says an infographic released by the Experian …

Reshaping the Health Care Supply Chain

Health Care

My supply chain is better than yours--or is it?

More-detailed benchmarks show that supply chains can still yield significant value—building on the investments so many CPG companies have already …

Management

The many failings of Canada’s supply-management system are government’s fault, not farmers’

<i>Sylvain Charlebois is dean of the Faculty of Management and professor in food distribution and policy at Dalhousie University.</i><p>For the first time, U.S. President Donald Trump acknowledged last week that he knows of the existence of supply management, also known by the global community as Canada's …

The oil & gas supply chain returns to growth after more than two years

OFSE quarterly revenue edged up for the first time since Q3 2014, helped by an oil price–driven recovery in capex. But most activity is in the US …

Oil

The New B2B Sales Imperative

Most B2B sellers think their customers are in the driver’s seat—empowered, armed to the teeth with information, and so clear about their needs that they don’t bother to engage with suppliers until late in the process, when their purchase decision is all but complete.<p>Customers don’t see it that way. …

Do Search Ads Really Work?

Ballykdy/iStock<p>More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising. Since then, technologies such as radio, television, and the internet have given companies new venues for …

Developing New Pathways to Transform Supply Chain Worker Well-being

As consumers, our garments intricately connect us to the men and women who made them. But does this connection make us wonder about the lives of the people across the globe who make our clothes?<p>The answer today is probably no, in large part because many people don’t know where and how their clothes …

The Formula For Balancing The Math And Magic Of Marketing

The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development.<p>The only problem with focusing on analytics is that it is easy to mistake the algorithm for the person …

Marketing

Starting at the source: Sustainability in supply chains

By working closely with their suppliers, consumer companies can lessen their environmental and social impact and position themselves for strong …

Sustainability

China’s e-commerce soft spot: Logistics

Consumers are buying massive amounts online, but subpar operating discipline in distribution is keeping costs high.<p><b>Thanks to China’s</b> e-commerce boom, …

Where accountability really matters

Travel, transportation, and logistics companies are particularly vulnerable if they get it wrong.<p><b>Accountability—the ability of people</b> to understand …

Employment

Why Donald Trump Is Wrong About Manufacturing Jobs and China

Not long ago, a video mocking Donald Trump’s obsession with China was posted on YouTube, a mashup splicing together some two hundred and fifty instances in which he has said “China” during his speeches. The context of his remarks on the subject, inexorably, is this: “They’re stealing our jobs; …

Guerrilla Marketing: How Cubans Work Around a National Ban on Advertising

In Havana, advertisers worry about attracting ​too much​ attention.<p>In an upscale beachfront neighborhood on the west side of Havana, a creative 20-something named Adrian is designing for Cuba’s capitalist tomorrow. Adrian’s firm offers a variety of standard advertising services: interior design, …