Pardeep Kainth

41 Flips | 1 Magazine | @pskainth | Keep up with Pardeep Kainth on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Pardeep Kainth”

200 Event Ideas To Steal Today (2018 edition)

200 unique event ideas to surprise your attendees. The only article you need in 2018 to plan successful events that wow attendees. It’s so tough to …

Marketing

MIT's wearable device can 'hear' the words you say in your head

If you've read any sort of science fiction, it's likely you've heard about subvocalization, the practice of silently saying words in your head. It's common when we read (though it does slow you down), but it's only recently begun to be used as a way to interact with our computers and mobile …

China Now Has the Most Valuable AI Startup in the World

SenseTime Group Ltd. has raised $600 million from Alibaba Group Holding Ltd. and other investors at a valuation of more than $3 billion, becoming the …

Artificial Intelligence

Top 5 Event Technology Trends in 2018

Top 5 Event Technology Trends to look for in 2018<p>The future of the event industry will be mobile with interactive AR and VR dominating the spectrum. …

Augmented Reality

How to Get the Most Out of a Conference

Conferences are an overwhelming rush of presentations, conversations, and potential meet-ups, and it can be tough to know where to focus your time. How do you figure out which sessions to attend? Should you skip the keynote to meet an important contact? How many coffee dates are too many? And what …

BIRD is a small wearable that turns any space into an interactive playground

Set your ideas free<p>Let go of your phone. Put your computer aside. Move as you please. <b>Speak. Be seen. Be heard. Be free.</b><p>Limited only by …

Circuit Board Tattoos That Actually Work Will Bring Your Cyborg Fantasies To Life

There’s a common misconception that tattoos are only a way to express your individuality (just like everyone else does), or only serve as loving …

In Japan Online Students Attend First Day of School in VR

<b>Online schools may one day have graduation ceremonies in virtual reality too.</b><p>When you’re an online high school in Japan and attending your first day …

High School

Facebook's CTO just used a virtual reality selfie stick and people went nuts

Schroepfer was showing off so-called "social VR," where two or more people can hang out in virtual reality, at today's Facebook F8 conference in San Francisco. It's an important way to prove that virtual reality plays into Facebook's traditional strengths in helping people share and communicate.<p>In …

Google Tilt Brush lets you paint virtual worlds: VR app transforms your surroundings into a digital canvas

Virtual Reality could spawn the next generation of digital artists and designers who make landscapes you can walkthrough thanks to a new VR painting …

Virtual Reality

Multicolored Artificial Meteor Showers Launched From a Satellite Are Coming Soon

High above Earth, a satellite traveling 7.8 kilometers a second opens on one side and launches 1,000 spherical pellets. Though this might sound like …

Beer

Pokémon Go and real-world augmented reality

The real-world application of augmented reality (AR) in pop culture has officially begun. I’m not talking about <i>scan-this-page-and-see-a-video</i> AR; I’m …

Augmented Reality

Panasonic’s puffy Ballooncam is a drone safe enough to soar above crowds

While the Ballooncam may more closely resemble the Super Mario character Lakitu, the drone prototype from Panasonic actually houses some pretty …

4 Great Resources for Presenting Your Data Creatively

Move beyond the bar chart and wow with charts from these inspirational sites.<p>Having the technical know-how to bring quantitative visions into beautiful, understandable focus is not only a sought-after skill among employers, but it's really important for making sense out of the oceans of data we're …

Data Visualization

How Strava, The App For Athletes, Became An App For Cities

Strava built a popular social network for millions of runners and cyclists. But more than 100 cities and states are quietly working with the app, too.<p>Every 40 days, a million people join Strava. It’s a staggering number for a niche social network aimed at athletes–but then again, Strava came along …

Google Turned an Austin House Into a Giant, Connected Fun Home to Promote Google Assistant

Artificial intelligence is definitely about to take over your living room—that is, if Google has anything to do about it.<p>For South by Southwest, the …

Why design trumps advertising

A few years ago, I ran into an old friend whose advertising career had taken off. I complimented his campaigns. He complimented my firm’s design …

Why experience is the new channel for advertising

<i>Mobile apps must continually seek new ways to differentiate in a competitive market that is only getting fiercer by the second. Brought to you by Skyhook, this post is part of a series called “Apptitude” looking at how app owners can reduce friction, boost user engagement, monetize,</i> <i>and get to the</i> …

Marketers Need To Shift From Crafting Messages To Creating Experiences

The majority of a company’s value is intangible, so a strong brand is a significant competitive advantage. As Philip Kotler wrote, “The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only …

Marketing

How Brands Can Develop More Engaging Experiential Marketing for Festivals (And Beyond)

<i>By Alexis Levine</i><p>When I entered the technology and music arena, the world was shifting. Technology was making physical offices less relevant, and so gathering thought leaders and tastemakers in relevant cities for industry events was becoming the best way to create culture.<p>After a few years, I …

4 Reasons to Invest in Experiential Marketing

<i>This is a guest post by Jay Selig, marketing & PR manager,RedPeg Marketing.</i><p>Where should you invest your money? There’s no easy answer to that …

The Art And Science Of Customer Experience Management

What do Zappos, Apple, Starbucks and Mercedes all have in common? Each has mastered the art and science of customer experience management.<p>That probably doesn’t come as a surprise. We’ve all become highly adept at recognizing and rewarding brands that exceed our expectations at every turn — and …

How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy

Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, …

Marketing

Reach out: How to use experiential marketing to build your brand

Connecting with your consumers is paramount when it comes to standing out as a brand.<p>Take notes from Pineapple Collective on experiential marketing, …