Peter Sicher

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Master the Art of Digital Marketing with These 4 Tips from Koffee-O-Matic

Digital marketing is a term that many people use interchangeably with internet marketing. Yet, it has its beginning way back in the 1980s, when …

6 Tools to Automate Traffic Generation on Your Website

Six great marketing tools will help put your traffic building efforts on autopilot while you build your business and increase profits:<p>Scheduling …

List of 811 Universities offering MOOCs/free online courses

20 books everyone should read in their 30s

These classic books are worth reading at any age, but the more life experience you have, the more fulfilling you'll find them.<p>From New York Times bestsellers to cult classics, to stories with motivating life lessons, here are 20 books that everyone should read in their 30s, in no particular order.

Blown away by the sheer brilliance of my co-author @ypigneur - he just added another amazing layer to our innovation metrics prototype! https://t.co/rwfiXZeC6v

How to Make the Right Connections When You Don’t Already Have an “In”

Developing a robust network is critical to your professional success. After all, it’s often your primary source of business opportunities and referrals. But what if you don’t know the right people who can help you?<p>Perhaps you’re new to your field, or you’ve changed locations – but regardless of the …

What Is the Secret of Amazon's Huge Success? Jeff Bezos Credits Commitment to These 3 Principles.

The keys to business success lie in the way you think about how you will accomplish your goals.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In 2015, Amazon crossed the $100 billion mark in annual revenues. CEO Jeff Bezos claims that is the fastest any company has ever to done so. …

Elon Musk Thinks We're Living in the Matrix. If He's Right, It's a Good Thing | Inc.com

Elon Musk thinks it's almost certain that we're living in some version of <i>The Matrix.</i> In fact, he believes that there's a "one in billions chance" that reality as we know it is <b>not</b> a computer simulation.<p>No, really. You read that right.<p>"The strongest argument for us probably being in a simulation I …

Singularity

10 Ways Slackbots Will Change the Future of Work

A slackbot is one of the most effective ways to improve your company's overall performance by making sure everyone is on the same page.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Chatbots have proven to be reliable tools that can be used to increase your sales and improve your …

4 Simple Steps to Creating an Effective Content Marketing Strategy

Step one is knowing your audience.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you do content marketing, I’d be willing to bet you don’t have a documented content marketing strategy. The bad part is, your lack of a strategy is probably hurting your content marketing more than you …

The 7 Most Common Analysis Mistakes New Marketers Make

Inexperienced marketers often compare apples to oranges in their analyses, e.g.: Bounce rates and conversions can't be compared.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The process of analysis is arguably the most important element of any marketing campaign. You can gather as …

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO

Measure organic success with relevant metrics.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords you think are most important to see if you show up on the first page. …

Chatbots Are the Next Big Platform. Here's How Entrepreneurs Can Stay on Top of It

Bots seem like a dream come true, but don't underestimate what will be required to make the transition.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Regardless of the situation, it’s human nature to be seeking out the next big thing. That is how we keep evolving as a species. We've …

The Influential Executive's Guide to Email Marketing

For all the glitz attached to social media, email has remained the more direct and personal way to communicate with your audience.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Even as social media floods our devices with new methods of communication, email is here to stay. Statista …

How to Maximize the Power of Video in Your Marketing Automation Efforts

Video is the surest route to building trust and real, human connections. Are you using it yet to connect your brand with your consumers?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A new partnership between HubSpot and video-marketing automation platform TwentyThree is the most …

How to Become the Coca-Cola of Your Industry Practically Overnight

Soon, everything they taught you about Facebook advertising and lead generation will not work. This is why.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the next 24 months, direct lead generation will be inaccessible for most businesses. Soon, everything they taught you about …

4 Podcasts Every Entrepreneur Should be Listening To

"Giant Robots Smashing Into Other Giant Robots" sure sounds intriguing. How about tuning in during your next commute?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How do you spend the time it takes you to get from one place to another? Whether you're walking to lunch, commuting to …

19 Experts Explain Why Your Website Isn't Bringing in Customers

There's no shortage of reasons your pages aren't finding their target markets or inspiring visitors to convert.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>They told you to build a website, so you did. They told you'd you get customers if you had a website, but that hasn’t …

Number of social media users passes 3 billion with no signs of slowing

At a local level, WeChat consolidated its lead in China, with more than 870 million people in the Chinese mainland now using Tencent’s most popular platform — that’s more than 90 percent of the platform’s total 938 million users.<p>Despite global user declines, LINE posted growth in its home market of …

9 ways to automate tasks on iOS

Workflow is a powerful automation system for iPhones and iPads that helps apps work together. Here are nine workflows to help you get stuff done.<p>It may be a little daunting, but Workflow is one of the most useful applications you can install on an iPhone. With simple automations, it reduces …

Apps

5 Proven Ways to Be More Productive

Want to know how to be productive? Create goals, make a plan and execute. We all know this is a good idea… and it never, ever seems to work.<p>It’s like …

How to supercharge your iPhone apps like a pro

Face it: the best thing about iOS is the App Store. The iPhone has come a long way since version one, but the ability to add to the fifteen built-in apps has been the biggest improvement.<p>These days, Apple’s default apps are showing their age. What’s more, they suffer from being too simple for power …

Apps

How Myers Briggs Predicts Your Entrepreneurial Calling

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs have very distinct personality traits. They are confident, driven and intelligent. Generally speaking, they’re also an honest and deeply passionate breed of humans, so much so that other people think they’re a little bit …

7 Ways To Train Your Brain To Be Happy

<b>This article first appeared on</b> <b>QuietRev.com</b><p>Neil Pasricha is on a crusade, and his goal is to help people get happy. He has firsthand experience with the working world’s disconsolate little secret—having spent years helping people lead teams, businesses, and organizations, he realized hardly anyone …

The twenty best apps for small-business owners in 2016

Between handling customer complaints, keeping track of employee work schedules and monitoring expenses, running a small business is hard work. If …

Fix all your home Wi-Fi problems with one brilliantly simple gadget

Have you heard of the new $60 plug that claims it can fix all of your most common Wi-Fi problems? Called ResetPlug, the device does several things …

Wi-Fi

5 lessons for first-time entrepreneurs I learned the hard way

In doing so, my tips might be able to help some of you first-time entrepreneurs out there get past barriers a little more quickly, get launched faster, and avoid some pitfalls along the way.<p>I've failed many times. I can remember several times where I didn't even have enough money in my bank account …

Entrepreneurship

What Leadership Looks Like in Different Cultures

What makes a great leader? Although the core ingredients of leadership are universal (good judgment, integrity, and people skills), the full recipe for successful leadership requires culture-specific condiments. The main reason for this is that cultures differ in their implicit theories of …

10 basic rules to follow if you want to invest your money in stocks

If you've maxed out your 401(k), have a fully funded emergency account, and are prepared for bigger, upcoming purchases, you may want to consider investing in the stock market.<p>After all, there are several compelling reasons to invest in stocks, financial journalist Andrew Tobias explains in the …

9 Essential Photo-Editing Apps You Need to Download

Make your selfies (or your food snaps) even better with one of these excellent picks.<p>With a host of photo-editing apps for iOS and Android to choose from, we've rounded up some of the best that are worth your attention. Note: Just because it's free, there is no guarantee that a photo-editing app …