PS Chua

9 Flips | 4 Magazines | 1 Like | 4 Following | @pschua2014 | Keep up with PS Chua on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “PS Chua”

Curiosity Is as Important as Intelligence

There seems to be wide support for the idea that we are living in an “age of complexity”, which implies that the world has never been more intricate. This idea is based on the rapid pace of technological changes, and the vast amount of information that we are generating (the two are related). Yet …

To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the primary aims of consumer psychology is to understand the way individuals evaluate objects and events. Numerous studies have led to an understanding that evaluations and choices are driven not only by the quality and …

UX Design

The New Habit Challenge: Take Daily Walking Breaks To Refocus

If you want to boost your productivity, focus, creativity, or sanity, you need to leave your desk and take a walk.<p><i>Editor’s Note: This story is part of 5 Habits Changes You Can Actually Make In 2015. Check out the full list here.</i><p>How much of your day do you think you spend sitting? 20%? 30%?<p>Research …

Time Management

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

Reflecting on the ritualization of creativity, Bukowski famously scoffed that “air and light and time and space have nothing to do with.” Samuel Johnson similarly contended that “a man may write at any time, if he will set himself doggedly to it.” And yet some of history’s most successful and …

The 'New' Benefits Of Mindfulness: Improved Memory, Focus, And GRE Scores

Paying attention may be one of the most fundamental and important cognitive abilities we have. It’s too bad, then, that many of us are so bad at it. It’s not only our outer distractions that get the better of us – email, texts, Twitter – but even worse can be the internal ones: Mind-wandering is a …

Why paying attention is anything but elementary

It’s surprising how much of the world we see and yet do not take in. Who better to teach us why we miss so much and what to do about it than Sherlock Holmes?<p>“The true art of memory is the art of attention,” wrote Samuel Johnson. Wise words, indeed, but what exactly is this art? Do we really know …

Mindfulness

30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails

A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way you phrase things.<p>Fortunately …

How to Present to a Small Audience

It’s easy to associate delivering presentations with standing in front of an audience and gesturing toward projected slides. However, many meetings or pitches involve fewer than ten participants in a room, where everyone remains seated and walks through the same slide deck together. This is quite a …

Why Marketers Want to Make You Cry

“Hey – Dad? You want to have a catch?”<p>Every time I watch <i>Field of Dreams</i>, there’s one scene that gets me. When Kevin Costner’s character asks his ghost father to throw a ball around, I – and a lot of other guys my age – dissolve.<p>Chances are, the stories that stay with you also make you cry – or …