Professor Donna L. Hoffman

404 Flips | 4 Magazines | 3 Likes | 9 Following | 131 Followers | @profhoff | Co-Director, Center for the Connected Consumer and the Louis Rosenfeld Distinguished Professor of Marketing at the George Washington University

Amazon's stealth takeover of the smart home at CES 2016

Alexa everywhere<p>Of all the forecasts made here at CES, the smart home feels like one of the nearest to coming true. Nearly every big-name technology brand, from Google to Samsung to LG, is in the process of trying to own the way we interact with our appliances and our appliances interact with each …

All that matters on the first day of CES 2016

CES is open for business in Las Vegas and the news is coming fast. CNET breaks down what you need to know.<p>It's only the first official day of CES, but it already feels like the show has been going for a week. That's because the biggest news day of CES, also known as Press Day, has already passed …

Consumer Tech

This is how you get smart drunk at CES 2016

You can turn your kitchen into a brewery or cocktail bar<p>Drinking loses a solid chunk of its appeal when it's tied to labor. Maybe you've never tried to make that cocktail your bartender recommends at home because you can't be bothered to muddle fruit and use bitters, whatever that means; maybe you …

Alcohol

CES Day 1 is over and the trends are already clear

Drones, wearables, and lots of smart home gadgets<p>The CES show floor doesn't open until Wednesday, but the conference kicked off tonight with CES Unveiled, a more intimate (aka small, dense, and noisy) event where an eclectic mixture of companies come to preview their new products. This is where you …

Here's What Happened at CES on Monday, in 9 Photos

The annual confab for the consumer electronics industry is in full swing here in Las Vegas.<p>Though this year’s CES doesn’t officially start until …

Five Emerging Trends of CES 2016

CES 2016 may not officially begin until Wednesday, but early press conferences and preview events have firmly established the tone of the …

First Click: USB-C arrives in force at CES 2016

Back in June at Computex, I wrote that USB-C has already won. But back in June, USB-C still felt like a new, far-off technology — my point was that its adoption was a foregone conclusion. And as CES kicks off this week, there are already a range of devices that prove the new port is here to stay.<p>As …

Computer Hardware

CES 2016: A look at the first tech announced in Vegas

<b>It seems some people can't wait - the CES trade show doesn't officially start until Wednesday, when its giant exhibition floors open their doors.</b><p>But already tech firms great and small are firing out press releases and YouTube videos.<p>For smaller firms, announcing a product now represents an …

Gear & Gadgets

CES 2016 preview: Cool tech at the Consumer Electronics Show

When the Consumer Electronics Association's 2016 International Consumer Electronics Show (CES) kicks off this week, Las Vegas will be flooded with …

IoT Innovations At CES 2016: What To Expect

Experts forecast the Internet of Things will make progress for the consumer market at the annual CES show in Las Vegas.<p>Looks like you've hit your …

Internet of Things

CES 2016 - Still Important But Beware Of Hype Without Value

CES is almost upon us. With the promise of even more sophisticated and connected gadgets that aim to improve every aspect of our lives, bleeding edge technology set to invade our homes and immerse us in worlds unimaginable, and transportation we only need to climb into that’ll whisk us away to …

Internet of Things

CES 2016 Will Be All About Virtual Reality Everything

With CES 2016 opening at the Las Vegas Convention Center on January 6, the world is on the cusp of “virtual reality everything” with the launch of …

Virtual Reality

The coolest tech of 2016 is about to go on display at CES

Want a hint at what gadgets and gizmos are coming this year? The world is about to find out, as innovators gather next week at CES, the preeminent technology expo.<p>CES is where the latest, greatest and not-so-greatest inventions get put on display each year.<p>At this year's CES, the tech industry is …

Virtual Reality

CES 2016: Triby adds Amazon Alexa assistant to fridges

<b>A colourful speaker that brings Amazon's voice-controlled assistant Alexa to your fridge is one of the products being put on display at the CES tech show in Las Vegas.</b><p>The Triby can receive picture messages, make phone calls and answer questions you ask it.<p>It is the first third-party device to …

CES

What to Expect at CES 2016

Ready or not, the annual Consumer Electronics Show kicks off next week, and three of TNW’s bravest reporters (Napier, Bryan, and yours truly) will roam the show floors on the hunt for the latest, innovative, or downright odd products for 2016.<p>So what can we expect from CES 2016? Here are a few …

What to Expect at CES 2016

Yeah, it’s always been a gadget orgy in the middle of the desert. But every year, what matters at CES is always a little different. And while there’s …

CES 2016: Preview of the Las Vegas tech showcase

http://vod-pro-ww-live.akamaized.net/mps_h264_hi/public/news/technology/1217000/1217178_h264_1500k.mp4?__gda__=1527233720_7279d0db07137c0a4cf5791e71d1ddac<p><b>Across the globe, tech industry insiders are charging their batteries and taking a deep breath.</b><p>CES kicks off next week - a sprawling consumer …

Virtual Reality

the data singularity is here

<i>Originally published March 8, 2010 at Dataspora.</i><p>In this blog post I’ll attempt to sketch the forces behind what I’m calling, somewhat sensationally, …

Singularity

Wearables Are Turning Your Pets and Other Animals Into Big Data

<b>Wearable and ingestible tech for animals is found on and in creatures such as bees and cows, and your dogs and cats. The amount of data generated by</b> …

CES 2016: What To Expect

Driverless cars, virtual reality, and more new tech coming to Vegas<p>The Earth has just about completed another orbit around the sun, so you know what that means: it's time yet again for CES. The international Consumer Electronics Show, held annually in Las Vegas in January for the past 18 years (and …

Virtual Reality

What to Look for at CES 2016

Not too many years ago, the primary focal point of CES was televisions. First came 3D, then 4K/UHD. And while this year’s consumer technology …

How the Internet of Things Got Hacked

There was once a time when people distinguished between cyberspace, the digital world of computers and hackers, and the flesh-and-blood reality known …

Marketing To The Needs Of The IoT Consumer

The Internet of Things will open an entirely new dimension of consumer targeting.<p>This matters a lot, since marketers who rely only on demographics to …

Internet of Things

2016 IoT Predictions: Big Data, Beacons, Wearables, Security

For most of the current year, we have dealt with the continuing evolution of The Internet of Things, with all of its marketing and consumer …

Internet of Things

Brands Look For Role In Internet Of Things: Connected Bottles, Interactive Dolls, Drones

One of the more fascinating aspects of The Internet of Things is the unlimited potential for transformational innovation.<p>From a consumer perspective, …

Famed investor Marc Andreessen: 'In 20 years, every physical item will have a chip implanted in it'

In the tech analyst Gartner's "Hype Cycle for Emerging Technologies" report in 2015, the IoT is at the peak of "inflated expectations," particularly for areas like the smart home, which involves controlling your lights, thermostat, or TV using your mobile phone.<p>But the era of sensors has only just …

Rumored Google-Ford Deal, Low-End Robocars, and Tesla's Backslide

Yahoo Autos is reporting rumours that Google and Ford will announce a partnership at CES. Google has always said it doesn’t want to build the cars, …

Emerging Technology

CES 2016 Preview: Autonomous Cars Set To Dominate In Las Vegas Alongside VR, Drones, Wearables And Big TVs

The Consumer Electronics Show has been threatened with relative obscurity as major tech companies like Samsung have moved big launches away from the …

Brace Yourself for 2016 CES

For the next few weeks, we’ll be hearing a lot about CES, where nearly 4,000 companies will preview their new products to 200,000 attendees -- and you.<p><i>A version of this essay was originally published at Tech.pinions, a website dedicated to informed opinions, insight and perspective on the tech</i> …

Entrepreneurship