Loyalty Science Lab Insights

Most recent stories in Loyalty Science Lab Insights

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  Yuping Liu-Thompkins

  

  Brand Love

  Medium - Loyalty Science Lab

  A Practical Guide to Understanding, Building, and Leveraging Brand Love When we talk about love, a person is usually at the receiving end of that …

• https://loyaltysciencelab.medium.com/the-contract-in-your-customers-mind-584c3e3f55cb

  

  Yuping Liu-Thompkins

  Oct 5, 2023
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  Yuping Liu-Thompkins

  

  Reenvision Loyalty Series: Loyalty Unstuck

  Medium - Loyalty Science Lab

  Advice on revamping your loyalty strategy and mindset Do you think loyalty is dead? Or are you trying to move beyond the same ol’ same ol’ loyalty …

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  Yuping Liu-Thompkins

  

  Shhh…I use a brand I don’t want you to see

  bettermarketing.pub - Loyalty Science Lab

  The surprising power of secret consumption in fostering brand connections Search the phrase “Starbucks secret menu”, and you’ll find numerous webpages …

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  Yuping Liu-Thompkins

  

  The Future of Effective and Accountable Customer Loyalty

  Medium - Loyalty Science Lab

  A Reenvision Loyalty Conversation with Wharton Professor Peter Fader The future of loyalty will put the management and valuation of customer assets at …

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  Yuping Liu-Thompkins

  

  Reenvision Loyalty Series: Web 3.0 — A Personal Perspective

  Medium - Loyalty Science Lab

  How loyalty marketers should prepare for Web 3.0 The Reenvision Loyalty Series was launched to answer one question: “Where is the world of loyalty …