Yuping Liu-Thompkins

Marketing Professor & Founder of Loyalty Science Lab. Passionate about connecting scientific marketing research with practice.

Yuping Liu-Thompkins
flipped into Loyalty Science Lab Insights
The Contract in Your Customer’s Mind
Medium - Loyalty Science Lab
How to leverage psychological contract to optimize customer relationship management Your business works hard to cultivate close relationships with …
Yuping Liu-Thompkins
flipped into Loyalty Science Lab Insights
Reenvision Loyalty Series: Loyalty Unstuck
Medium - Loyalty Science Lab
Advice on revamping your loyalty strategy and mindset Do you think loyalty is dead? Or are you trying to move beyond the same ol’ same ol’ loyalty …
Yuping Liu-Thompkins
flipped into Loyalty Science Lab Insights
Shhh…I use a brand I don’t want you to see
bettermarketing.pub - Loyalty Science Lab
The surprising power of secret consumption in fostering brand connections Search the phrase “Starbucks secret menu”, and you’ll find numerous webpages …
Yuping Liu-Thompkins
flipped into Loyalty Science Lab Insights
The Future of Effective and Accountable Customer Loyalty
Medium - Loyalty Science Lab
A Reenvision Loyalty Conversation with Wharton Professor Peter Fader The future of loyalty will put the management and valuation of customer assets at …
Yuping Liu-Thompkins
flipped into Loyalty Science Lab Insights
Reenvision Loyalty Series: Web 3.0 — A Personal Perspective
Medium - Loyalty Science Lab
How loyalty marketers should prepare for Web 3.0 The Reenvision Loyalty Series was launched to answer one question: “Where is the world of loyalty …
Yuping Liu-Thompkins
flipped into Loyalty Science Lab Insights
How to Best Design Short-Term Loyalty Programs
Medium - Loyalty Science Lab
Lessons Learned from 879 Programs in 45 Countries When resources are too scarce to support a long-term reward program, some businesses dip their toes …