princeroni

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RANKED: The Hottest Pre-IPO Adtech Startups Of 2014

Rubicon Project filed for an IPO, and its stock popped nicely on the first day — making adtech IPOs suddenly much more interesting than they used to be.<p>Tubemogul also filed for an IPO. DataXu confirmed it will do the same thing.<p>And, biggest of all, Pinterest looks like it is gearing up an adtech …

Google’s new ad strategy could delay a bunch of tech IPOs

Joe Apprendi, CEO of adtech startup Collective, is really enthusiastic about Google’s new interest in transparency in the online advertising business. He thinks that the buying and selling of ads online is going to go through a “complete reassessment” in the next couple of years as clients figure …

The Programmatic Year That Was

The last week of the year is a natural time to look back. To support your data-driven nostalgia requirements, we’ve compiled these 10 “greatest hits” …

The New Mid-Life Crisis Is: Being Awesome

<b>In March of this year, at a Kmart in Petaluma, California, I bought my friend Amy her very first road atlas.</b> She’s 45, and we had talked about her …

Ethereal Free Diving

It would be enough to listen to William Trubridge’s calm, soothing voice talk about what he experiences on his deep free dives, but seeing his lean, …

How-To: Train the Most Important Core Muscles for Cycling

Don't let a weak core frustrate all the hard work your legs do on the bike. Here's how to make those important trunk muscles strong.

This Woman Read One Book From Every Country in the World: Here Are Her Favorites

A holiday reading guide<p>In the fall of 2012, Ann Morgan was wrestling with a problem few of us can identify with. No matter how hard she tried, she simply could not find a book to read in English from the tiny African nation of Sao Tome and Principe. At a loss, she appealed for help on Facebook and …

My (Not So) Secret Training Plan

Stick with me, kid, and I can make all your cycling dreams come true<p>Okay, I’ve been sitting on this for far too long.<p>I’m not talking about my Brooks saddle. Hardly. In fact, after 46 years it’s nearly broken in. I’m talking about my training program. This plan is guaranteed to get you in the best …

AppNexus

Last week, I spoke at the AppNexus Summit New York and had the great fortune to announce the general availability of AppNexus mobile buying. This …

Are Marketers Prepared For Data-Driven Advertising?

Skills in data-driven disciplines are in high demand, and many marketers are picking up the quantitative skills they need on the job. The problem, …

Marketing

Signal v. Noise

Fragrant Streets, Odd Questions & Hyperloops

<i>Welcome to our Sunday morning best-of-Londonist weekly round-up. You can receive this in your inbox by sticking your email address in a box on our</i> …

Rules are made to be broken: ten illegal things to do in London – Now. Here. This. – Time Out London

Posted at 1:15 pm, August 18, 2013 in Fun London<p>It takes a couple of maverick renegades to break so many laws with a stark disregard for the …

Where to go on a free cycle training course in London?

The best advice I’ve ever received as a cyclist?<p>Go on a cycle training course!<p>Despite being a confident cyclist, a friend of mine, LCC trustee David …

Housing

Visiting London for the first time

If you're visiting London for the first time, here are some top tips to make your first trip safe, easy and, most of all, fun! Start here for …

London