Preethi Sathesh

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16 of the 'Must-have' Items in a Woman's Wardrobe

<i>This answer originally appeared on Quora.</i><p><i>Answer by Carolyn Cho, works in fashion</i><p>Every woman is different, but I do believe there's a standard set of 16 pieces that make it easy for an active, practical woman to look effortlessly chic and modern.<p>The key regarding each of the pieces on this list is …

Clothing

On the Red Couch with California Lt. Gov Gavin Newsom

Inside Flipboard / August 15, 2013<p>In 2004, just a few weeks into his first term as the youngest Mayor of San Francisco, Gavin Newsom made history by …

The Week in Review: Twitter Goes Public

Inside Flipboard / November 8, 2013<p>Twitter’s initial public offering yesterday saw the tech company soar into dizzying new heights. The company and …

Twitter Is Testing A Mobile Ad Product That Will Give Facebook A Huge Headache

Twitter declined to comment.<p>The product will likely compete directly with Facebook's "mobile app install ads," which have been cited by Facebook COO Sheryl Sandberg as one of Facebook's more successful ad formats. Sources have repeatedly told us that return on investment for Facebook's mobile app …

Apps

Twitter's retention problem in six charts

You’re going to see a lot of numbers about Twitter today, its IPO day, and most of them will have dollar signs attached. It’s harder to come by …

Twitter's CEO: Our Growth Will Come From TV Integration And Better Onboarding

<i>Adios</i>, quiet period! Moments after the opening bell ushered in Twitter’s first day of trading on the New York Stock Exchange, CEO Dick Costolo sat for an interview with CNBC.<p>With Twitter shares looking set to open trading above $40 — well in excess of the $26 price set by the company — the social …

The story of Twitter, as told by investors and entrepreneurs

From an unassuming podcasting company to a cultural phenomenon to the eve of a blockbuster IPO, the story of Twitter is well-known throughout the …

Video Is The Huge Hole In Twitter's Advertising Plan

While Twitter does allow brands to purchase promoted tweets featuring video content through its Amplify product, there is no way for publishers and brands (or even Twitter itself) to directly monetize the videos they share that are not paid promotions.<p>While Amplify tweets can include pre-roll ads, …

AdTech

Twitter's Next Challenge: Explaining Its Value to the Masses

Twitter pulled off its debut on the New York Stock Exchange without a hitch, but if it's going to keep impressing Wall Street, it needs to figure out …

The Future of Twitter Events Is Here

Twitter’s biggest draw to date has been the power of the event.<p>From Hurricane Sandy to the Academy Awards, “events” are those moments of large-scale, …

If Facebook Proves Its Chatter Leads To Ratings, Twitter's TV Business Could Be In Huge Trouble

This spring, it introduced a product that lets brands pair a TV ad with a promoted tweet targeted at the audience that's watching the show, and another product that allows brands to push video content with pre-roll ads to users. This strategy was re-enforced by a study this summer that found a …

TV shows

TV Showrunner Reveals Lessons From Investing in Twitter (Guest Column)

One of the high-flying site's first nine backers, producer Greg Yaitanes, explains how television will evolve to mimic social media during the next …

How A Deeper Customer Understanding Can Energize Innovation

Energy companies have a powerful tool to drive sales: Specialized outreach to understand–and market–end-users<p>In the popular film, <i>Field of Dreams</i>, the protagonist Ray Kinsella hears a voice that whispers, “If you build it, they will come.” Kinsella heeds the voice and builds a storybook baseball …

U.S. Dept. of Energy