preetham shetty

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How to Create a Stellar Social Media Marketing Plan for Under $100

Here are some ways to get the most value out of every penny.<p>11 min read<p>This story originally appeared on Buffer<p>How big is your social media budget?<p>I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer).<p>Regardless of how much you …

Social Media

5 Winning Social Media Strategies From a Master Marketer

Real content from real people develops real relationships.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most people who have their businesses on social media are looking hard for answers to solutions for more traffic, engagement and conversions to build their brand. While …

Marketing

Which Digital Channels Deliver the Best ROI?

Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent …

Marketing

Why the Traditional Marketing Funnel is Sabotaging Your Conversion Rate

The sales funnel. It all seems so smooth and simple, doesn’t it? Lots of prospects come in through the top, only to move in various, predictable …

Your Guide to Creating and Sharing Content in 2016 [Infographic]

In that moment when you post something to a social media channel, you wait for the “likes,” shares, favorites, and retweets to come. Sometimes, …

The Ultimate Guide On Validating Your Startup Idea, And Why A Landing Page With Email Sign Ups Is Not Enough! (A Thought Leadership Piece)

Google “how to validate a startup idea” and you will inevitably stumble across websites and blog posts spouting the virtues of a landing page. It …

Marketing

15 interesting startups to watch in 2016

As we usher in another year, we brace for the next wave of innovation, disruption, consolidation, and dissolution. What will be the next big thing that everyone talks about? I’ve been asking around and looking at companies, trends, and what else is going on to put together the following list of …

FAA

INDIA 100 - Top startups with gravity-defying momentum in 2015

When YourStory started chronicling the startup ecosystem in 2008, few companies, including the ones in our INDIA 100 2015 list, were known beyond …

Startups

9 affordable video marketing strategies for startups in 2016

Launching a startup is a great feeling. You get an idea and then you rear it like your own baby and nurture it into reality through hard work and …

Social Media

A serial startup employee explains 4 key steps to building a $1 million business in under 48 hours

We were both in hoodies and had a shared penchant for the F-bomb and burritos, all of which led to a caffeine-infused mind meld.<p>It would be the first of many.<p>The matchmaker then introducing us was the prophetic and profane Dave McClure, general partner of 500 Start-ups, which is now headquartered …

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Five pricing principles for startups

How to price your product is among the most important and difficult decisions you will make as a startup founder. Your pricing strategy can affect …

What happens when you eat Chipotle for 153 days straight

The 23-year-old animator from Los Angeles joked to his brother that he was going to eat Chipotle for the 40 days of Lent.<p>He began documenting his journey on his website, Chipotlife, posting photos of each meal and receipt.<p>"Once the 40 days ended it was so anticlimactic," Hawryluk told Business …

The Single Biggest Reason Why Startups Succeed

In his TED2015 talk, Idealab founder Bill Gross asks the audience to guess which factor is most important to startup success:<p><b>Idea</b>• <b><br>Team:</b> How well you …

Startups

A former Infosys CFO-turned-politician is making a million dollar bet on Indian startups

On December 31, 2013, Venkatraman Balakrishnan quit Infosys after a 22-year-long stint in India’s second largest information technology services company.<p>The next day, the chartered accountant—once Infosys’ chief financial officer, and a candidate to become the company’s CEO—made his political debut …

Startups

How to Get Customers to Keep Coming Back

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Businesses always try to woo customers with impeccable customer service during the buying cycle -- be it early, mid or late. But what happens after all your efforts pay off and the customer buys from you? What happens after the …

Customer Experience

Online Shopping Is Still A Pathetically Tiny Fraction Of All Shopping

But that alone won't save what is turning out to be a ho-hum Christmas for department stores and clothing chains.<p>Online sales have surged 9 percent so far this holiday season as Wal-Mart, Macy's and other retailers improved their web sites and prices to better compete with their online nemesis …

Salesforce.com will adopt Openstack* (*says Rackspace)

You gotta love it when one vendor helpfully announces another vendor’s plans. That’s what apparently happened Monday when Rackspace(s rax) chairman …

Wholesale Catalogue Lookboard Aims To Open Up Buying Process For E-Commerce Sites

A startup called Lookboard is hoping to bridge the gap between e-commerce retailers and small-scale suppliers by functioning as an online wholesale catalogue. The site aims to simultaneously streamline the buying process and expose merchandisers to a broader range of products than they might be …

Here’s what connected cars will be doing by 2020

<i>Pavan Mathew is Global Head of Connected Car for Telefonica Digital.</i><p>Many of us dream of autonomous cars. Just imagine the relaxation of completely hands-free driving that is both seamless and safe, unlocking new time for us to work, talk, and learn while going from point A to point B. A recent …

Why Michael Dell's Fight Makes Sense

With the shareholder vote on Michael S. Dell’s proposed takeover of Dell Inc. (NASDAQ: DELL) about a month away, it’s not surprising that he and private equity firm Silver Lake are battling to fight off opponents of the deal, namely activist investor Carl Icahn.<p>Wall Street analysts and money …

Jeff Bezos' big bets: From Washington Post to candle holders

The sale of The Washington Post to tech heavyweight Jeff Bezos came as a surprise on Monday for many reasons, not the least of which is that he has never spent so much on any individual venture.<p>Bezos, who is most well-known as the CEO and co-founder of Amazon, also owns an investment firm called …

Venture Capital

Four Online Brands That Are Building Their Reputations Offline, Because It’s Called Street Cred For A Reason

As a consumer, online-native luxury brands mess with my feelings. On the one hand I tell myself, “Hey, I’m a modern woman. I believe in the power of minimizing overhead!” But when push comes to shove, I want to feel the quality of that leather or wool in your hands. Check the stability of the heel. …