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10 ways PR pros can throw a winning event

Throwing events might seem like the glamorous side of PR work, but the task involves a lot of hard work.<p>After years of working at the Toronto Stock …

3 lessons in branded content from the Associated Press

Marketers strive to be great storytellers.Those looking to improve their narrative skills would do well to take tips from the Associated Press—one of …

How busy should writers and editors be?

As the December holidays approach, it’s now even easier to fall into a trap of being too busy.It’s the trap in which “busy” is the default response …

PR Daily World Conference at The Associated Press

CONFERENCE<p>Price: $995 <br>Member Price: $845<p><i>Pre-Conference Workshops: Dec. 5<br>Main Conference: Dec. 6</i><p>Mine new PR data to analyze the five critical elements …

4 Ways to Start Crushing the Competition Using PR

It's hard to get attention without PR, but these four tips are guaranteed to help.<p>It's a competitive business climate out there, and there are so many places you need to invest. Is Public Relations still one of those areas?<p>Turns out, PR can actually have a massive payoff for businesses, provided …

5 ways brand managers can use Flipboard

Pinterest, Snapchat and Tumblr are not the only social media apps and platforms that highlight visual media.<p>According to <i>Entrepreneur</i>, Flipboard has …

How PR pros can get inside journalists’ minds

As newsrooms shrink, the number of PR reps eager to get their brand in the headlines is growing.<p>The result: Reporters are drowning in pitches. To get …

Build a social media presence that earns praise and envy

There’s social presence, and then there’s <i>Social Presence</i>. Brands in the second category make headlines for their spot-on tweets. They seamlessly …

Was 2016 your year? Enter the Ace Awards

Did your blog traffic skyrocket? Did your agency take on a prestigious new client? Did your team surmount a crisis with ease? We’re honoring …

Night view of Brooklyn Bridge and Lower Manhattan from Empire Fulton Ferry State Park

Dear journalists: What PR pros want you to know

<i>This article originally appeared in PR Daily in September 2015.</i><p>If you’ve been in the media relations game long enough—on either side—you’ve seen many …

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PR pros read journalists’ ‘mean tweets’

The symbiotic relationship between journalists and PR pros has been one of the industry’s oldest discussions.<p>Both parties need something from the …

Find grammar and style tips fast in the AP Stylebook

Ragan’s interactive course, <b> Grammar Girl’s Guide to AP Style</b>, steers you through the maze of the 2016 AP StyleBook to answer any style, spelling, …

The question that brand storytellers must ask

From smartphones to roadside billboards, video content is the king of digital marketing.<p>It’s not enough to simply produce pretty pictures—you must …

AP Twitter chat tips for wedding style bliss

Thinking of saying “I do,” but not sure if your fiancee or fiance’s AP style knowledge is up to snuff?Perhaps you’re an events marketer with a long …

How much should you spend on PR?

<i>This story first appeared on PR Daily in July, 2015.</i><p>You’re thinking about hiring a PR firm.<p>You’ve probably evaluated the costs and benefits of …

5 AP style changes PR pros should know

For many PR pros, the AP Stylebook is an oft-referenced (and revered) staple for press releases and other copy.On June 1, the reference added or …

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5 exercises to improve your storytelling skills

Football players practice ballet. Pianists repeat small sections of music until it's perfect.<p>In "Outliers," it's called "putting in your 10,000 …

Business-writing tips from the AP Stylebook

Many media relations pros often use “house style” when drafting a press release or statement.<p>It’s important to consider, however, that most …

5 ways to translate your storytelling to PR

The world’s best communications pros are also some the best storytellers.<p>They can translate a brand’s message into engaging and thought-provoking …

Analytics: The sideways approach to PR measurement

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to …

5 AP style changes of note for PR and marketing pros

The 2015 edition of the Associated Press Stylebook contains 300 new or revised terms.<p>The AP Stylebook isn’t strictly a guide for journalists anymore. …

6 ways to prove PR value with Google Analytics

You’ve pitched the story, secured some big placements and compiled a stellar clip book for company leadership. It’s time to kick up your feet and …

10 outstanding marketing analytics tools

The Internet may be flooded with data tools of every size and shape, but not all data tools are created equal.<p>Because there is no single analytics …

SEO basics every PR pro should know

You’ve probably read a lot about how SEO is dead (again), and how Google killed the PR agency.<p>Sides are forming, and the battle to be the survivor …

3 best practices of SEO for PR

If helping our clients to be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we do is …