Prateek Vishwakarma

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5 Surprising Findings About How People Actually Buy Clothes and Shoes

Retail has been constantly reinventing itself, and participants race to keep up with what feels like a series of epic shifts in consumer preferences. Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and …

eCommerce

11 Best TED Talks For When You Feel Burnt Out

The signs are all there: you feel depressed, anxious, and detached; you keep getting head and back aches; your job performance and relationships are …

7 surprising books that will make your life better

I read a lot of books. I reference at least one book a week in these blog posts but I have to read a lot more than that — usually 4 to 5 times as …

Nobel Prize

What Self-Awareness Really Is (and How to Cultivate It)

Self-awareness seems to have become the latest management buzzword — and for good reason. Research suggests that when we see ourselves clearly, we are more confident and more creative. We make sounder decisions, build stronger relationships, and communicate more effectively. We’re less likely to …

Are You Having Trouble Focusing? These Simple Strategies Will Help

In today’s always-on, information-overloaded world, it can be hard to stay focused throughout the day. How often do you find yourself distracted by inner chatter during meetings? Or how often do you find that emails are pulling you away from more important work?<p>We’ve surveyed and assessed more than …

13 things parents who raise mentally strong kids refuse to do

In fact, it's quite the opposite. Mental strength is what helps kids bounce back from setbacks and it gives them the strength to keep going, even when they're plagued with self-doubt. A strong mental muscle is the key to helping kids reach their greatest potential in life.<p>But raising a mentally …

Four Effective Ways to Market to Millennials

Ah, the elusive and lucrative Millennial market. Such a tempting conquest, yet so frustrating to conquer.<p>Connecting with this demographic is not …

Marketers Are in Love with Influencer Marketing – Here’s Why

Believe it or not, influencer marketing has been around for much longer than the internet. Before you could watch kitten videos on YouTube, celebrity …

It’s not just Pepsi: 6 ads that social media totally dragged

This couldn’t have been a more explosive week for Pepsi if it had been besieged with Mentos.<p>On Tuesday, the soda company released a protest-themed …

Advertising

5 Marketing Tactics From Starbuck's Unicorn Frappuccino Launch You Can Copy

From the Food Babe ranting about what the Unicorn Frappuccino actually contains, to Business Insider reporting that the magical sounding drink is all sold out, it is clear that there is one thing Starbucks is doing well — other than giving everyone a sugar & caffeine high — and that is <i>making …

Coffee

6 Must-Do's for Effective Social Media Marketing

Six marketing experts give their best advice on how to grow an audience, regardless of your budget.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that …

3 Tips for Creating a Social Strategy Fueled by User-Generated Content

Many businesses do not have documented social media strategies, and a good portion of the ones that do—nearly 60 percent—are unsure about the …

The Honest Company Celebrates ‘Honest Moments’ Like Childbirth in Its First Brand Campaign

The Jessica Alba co-founded Honest Company is launching its first brand campaign, “Honest Moments,” which it says is intended to start conversations …

Hotels.com’s ‘Winter Swear Jar’ Turns Obscene Tweets About the Weather Into Cash for Vacations

Curses! Canadian winters are so bitterly cold and snowy! What the hell can frost-fatigued, wind-weary, drift-dodging Canucks do to get some …

Without these ads, there wouldn't be money in fake news

It's never been easier to launch a wildly profitable online media empire. Whether you're an aspiring mommy blogger or political pundit, $10 gets you a URL and online storage. Fill out a short form and copy-paste some code to get ads on your website.<p>Lure in some readers and you'll have no trouble …

It’s Time for Marketers to Help Ease the Consumer Anxiety They’ve Helped Create

We're living in a time pervaded by fear. On one side of the current election, there's heavy conversation surrounding fear of immigrants, foreign …

Optimists Are Better at Finding New Jobs

Given that I’m a happiness researcher, you might think I’d strive to help people eliminate unhappiness in their careers. But unhappiness actually serves a crucial function, signaling the need for change, prompting us to switch companies or fields, or even just motivating us to secretly update our …

50 Features Every Small Business Website Must Have [Infographic]

Having a strong web presence is mandatory, even for small businesses just starting out. The ability to find and evaluate products and services online …

6 FREE Facebook Marketing Tools to Juice Up Your Campaigns

We all want to squeeze more juice out of our Facebook marketing campaigns, but plenty of barriers stand in the way. Some of us are struggling to …

19 innovative startups set to revolutionise marketing

Unilever has set up a programme that helps brands engage with startups to run trial projects and provide mentoring.Launched in 2014 The Unilever …

23 Marketing Techniques That Cost You Time, Not Money

Here is the common situation of many startups. They have no money, but they have to do marketing.What’s to be done? Instead of focusing on costly …

The Sharing Age

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.<p>This global …

16 Top Marketing Blogs and Publications You Need to Be Following

The best marketers are incessantly learning. Why? They can't afford to stop.<p>The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I've often said that the one main secret to my success is my …

Online ads can change how you perceive the world

If so, it's likely that the ads appearing on your screen have been behaviorally targeted.<p>Behavioral targeting uses information about nearly everything you do online - clicks, searches, social media, what you've bought and browsed - to select ads that marketers think will appeal to you based on your …

50 Thoughts That Can Motivate You to Do Anything

Founder and CEO, AudienceBloom<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Motivation can be hard to come by, especially in the face of challenges or difficult work. When you're thinking about implementing that new idea, or starting that new company or beginning that new regimen -- …

Left In Orphanage By Father, Journey Of Jyothi Reddy From Farm Labourer To IT Firm's CEO

Have you ever spotted a speeding car without a care for the traffic signal? Ever spotted a person rushing to the other side of the road when the …

5 Tips for Off-the-Cuff Speaking

If it’s true that many people fear public speaking more than death, it’s equally true that businesspeople are condemned to a thousand small deaths in client pitches, in boardrooms, and on stage. And that death can turn slow and torturous when you are asked to speak unexpectedly with little or no …

To Stay Focused, Manage Your Emotions

A leader’s most precious resource is not their time. It’s their <i>focused attention</i>. Time merely passes, while focused attention makes things happen. When we’re able to gather and direct our attention toward a particular task or interaction, we can have a significant impact in a minimal amount of …

The Behaviors that Define A-Players

Individual contributors sometimes ask themselves, “What will it take for others to recognize my potential?” They may simply want acknowledgement of the importance of the work they do. Or they may aspire to move into management. In some cases, they’ve been told that they’re doing fine and have been …