Scott Stockwell

286 Flips | 2 Magazines | 8 Following | 518 Followers | @pragmatik | Creative communicator with an appetite for design and a taste for type.

Ustwo Rethinks the Agency Business Model

In an era of lightning-fast disruption and innovation, savvy creative agencies have started selling a diversified selection of products, rather than …

How to Tell Your Story

The first serious story I ever wrote was to impress a girl. We met one summer during college in a small town with a big lake. Over the course of our …

Publishers are finding Flipboard drives nice traffic

Surprise, publishers are finding a new source of referrals: Flipboard.<p>In the last six months, dozens of publishers have made their content available …

Social Media

What Quality Content Really Looks Like Today

Here's why the old definition of "quality content" is wrong and how you can start picking up more wins by playing content marketing moneyball.<p>How do you get more website traffic, social shares, leads, and visibility in Google?<p>The popular answer you'll hear from marketing experts is: "create quality …

Marketing

Why Marriott Is a Content Marketing Mecca

What’s that adage? “Give a man a fish, and he eats for a day; but teach a man to fish, and he’ll never go hungry.” Widely applied to the value of …

Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’

Best-selling author Ann Handley has the secret to level-up your writing skills. She shared it at Content Marketing World. Now, I share it with …

Marketing

10 Online Marketing Tools You Cannot Live Without

We know how it is: You work on a project, with clients, write a book or a product. There is barely time to get your daily workload done – and then …

Girl Online: What Zoella has taught us about successful influencer marketing

Since Zoella started her first YouTube channel in 2009, she has amassed over 664m views, 11m subscribers, and helped propel the rise of what we now …

What Everyone Must Know About Industry 4.0

First came steam and the first machines that mechanized some of the work our ancestors did. Next was electricity, the assembly line and the birth of mass production. The third era of industry came about with the advent of computers and the beginnings of automation, when robots and machines began to …

Manufacturing

What is Industry 4.0? Everything you need to know

From smartphones to smart fridges, technology has played a major role in advancing most areas of our everyday lives - but it is also transforming the …

Manufacturing

Manufacturing’s next act

Industry 4.0 is more than just a flashy catchphrase. A confluence of trends and technologies promises to reshape the way things are made.<p><b>Mention</b> …

Manufacturing

The Greatest Sales Deck I've Ever Seen

<i>It's Zuora's and it's brilliant. Here's why.</i><p>* * *<p>A few months ago, my friend Tim took a new sales job at a tech company that had raised over $60 …

Submitting an article to the InVision Blog

Submitting an article to the InVision Blog<p>InVision is the world’s leading prototyping, collaboration, and workflow platform.<p>And the InVision Blog? We …

Content Marketing World 2016: Top Takeaways from Industry Leaders

With the glory of the recent Cavaliers NBA Championship still hanging in the air and a Cheap Trick concert on the horizon, Content Marketing World …

Guest post: looking at the different ways to test content

<i>Today we hear from two content experts sharing their thoughts about testing content.</i> <i>Christine works with GDS as a trainer, and is a content</i> …

How You Can Use Instagram Video for Business

Just when you feel like you finally have a grasp on using Instagram for business, Instagram shakes up the game with new changes to Instagram Video. …

Social Media

How Netflix does A/B Testing – UX Collective

Have you ever wondered why Netflix has such a great streaming experience? Do you want to learn how they completed their homepage plus other UI layout …

UX Design

4 Ways You Can Redefine Your Content Marketing Strategy To Improve Your Sales

We are officially in the middle of 'Marketing-as-a-Service Month' and have been providing you with best practices about how to better align your …

IBM Research at CVPR 2017: Helping AI systems to see with computer vision

This week IBM Research will be participating at the Conference on Computer Vision and Pattern Recognition (CVPR) in Honolulu, Hawaii from July 21 …

Deep Learning

Content Marketing Isn't Really About Your Content

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketers put an incredible amount of focus on their content. And you can’t blame them, considering how important quality content is for reaching business goals. According to Hubspot, “brands relying on inbound marketing save …

Marketing

How Marketers Tap Sports Fans in Connected Stadiums

Marketing to sports fans has changed a great deal over the last few years, and marketers face new challenges to bring fans into stadiums.Let’s start …

The Best (And Most Beautiful) B2B Instagram Examples

B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even …

How Google Approaches Content Creation as a B2B Marketer

About a year ago, Veronique Lafargue was working on Google Insights, a platform that transforms data into intelligence for businesses. Moving into …

AI pill-dispenser uses facial and voice recognition

Pillo is a smart pill dispenser that stores an entire family's medication while automatically reordering when supplies run low.<p>13 Jul 2016<p>We have …

The Future of Experience: New Rules of Engagement

I am delighted to announce that, in collaboration with Goldsmiths University, we have launched ‘The Future of Experience’ report looking at the …

Image Rules for the Top 7 Social Networks [Infographic]

In the 80′s a revolution happened<p>But when it started no-one knew it was going to change the world forever.<p>The IBM personal computer had just hit the …

The first big Internet of Things security breach is just around the corner

A huge security breach traced back to an unsecured IoT device will happen within the next two years, warn security experts.<p>There was a time when the …

Home Appliances

Wearable InsurTech Infographic | Fintech Schweiz Digital Finance News

How Wearable Technology is Influencing The Insurance Industry. A nice infographic about Wearabble Insuretech from LifeInsurancePost.com.<p>In 1964, …

Wearable Tech