Sara Snyder

86 Flips | 9 Magazines | 9 Likes | 18 Following | 27 Followers | @practicalgal | Unabashed egghead, recovering journalist, health literacy advocate, and parent of three teenagers. Lord help me.

A Farewell to Wii U, the Game System for Nobody

Sure, with <i>The Legend of Zelda: Breath of the Wild</i> there's one more high-profile game coming to Wii U. But Nintendo is also releasing the new <i>Zelda</i> for …

Retrogaming

What You Can Learn From the Social Media Crisis That Wasn't

As the editor of advertising age, I don't get to do as much actual editing as I'd like to do. While I'm stuck in meetings and dealing with budgets, …

Why Pollsters Got the Election So Wrong, and What It Means for Marketers

How did so many pollsters get the presidential election so wrong? The answer may involve shame, some of which belongs to research organizations …

43 Words You Should Cut From Your Writing Immediately

When you’re revising any piece of writing — a novel, a news article, a blog post, marketing copy, etc. — there are certain words you should delete to …

6 Insanely Popular Ways to Waste a Life

<i>What we truly need to do is often what we most feel like avoiding.</i>If we don’t go after what we want, we will never get it. If we don’t ask the right …

Want To Be More Confident? Stop Doing These 7 Things

Eleanor Roosevelt said, “You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face.”<p>It’s no secret that fear is a big roadblock to confidence. Fear of taking risks. Fear of failure. Fear of saying or doing the wrong thing. There are a myriad of …

Breaking Through

Six-Figure Freelancers Share Their Best Advice For Finding Success And Clients

Leaving your day job and launching your own freelance business is a dream that many creatives share. However, like starting any business, becoming a successful freelancer takes a lot of hard work, a strong set of skills, and the willingness to learn from others.<p>There are certain things you need to …

Entrepreneurship

[Infographic] What B2B Marketers Can Learn from IKEA

How Netflix is turning viewers into puppets

“House of Cards” gives viewers exactly what Big Data says we want. This won’t end well<p>I hit the pause button roughly one-third of the way through the first episode of "House of Cards," the political drama premiering on Netflix Feb. 1. By doing so, I created what is known in the world of Big Data as …

The Scrum Master vs. the Product Manager

A scrum master is a member of a software development team that is practicing scrum -- the best known and most widely used Agile software development framework. The scrum master's key role is to help keep the team accountable to their business commitments -- and remove any roadblocks that might …

Data Storytelling: The Essential Data Science Skill Everyone Needs

Once your business has started collecting and combining all kinds of data, the next elusive step is to extract value from it. Your data may hold tremendous amounts of <i>potential</i> <i>value</i>, but not an ounce of value can be created unless insights are uncovered and translated into actions or business …

Data Visualization

'How Did This Song Get In That Commercial?' Some Answers From SXSW

Over the past few years, pop songs have come to play so consistently in advertising that there are smartphone apps designed to listen and help you name that tune, and the word "sellout" has lost a lot of its bite.<p>Think back to 2007, when Apple essentially launched Canadian indie star Feist into the …

How Mapping the Customer Journey Can Help You Create Better User Experiences

In 2012, Sephora decided to make major changes to improve customer experience both in its in-store and online platforms. The company looked at its current customer interactions and realized that shoppers took a multifaceted approach to purchasing the company's beauty products. The company needed to …

The 5 Habits That Will Make You Happy, According to Science

So what’s going to make you happy? Let’s get more specific: what’s going to make your <i>brain</i> happy? And let’s focus on things that are simple and easy …

Why I Write in PowerPoint

When writing business documents (aside from emails), most people turn to word-processing software. That’s not the only option. You can do everything — outlines, drafts, revisions, and even layouts, if you’d like — in PowerPoint or similar presentation programs.<p>That’s what I’ve used to write my …

Think Insurers Are Cashing in on the ACA? Think Again. | Point of Blue

Last week the federal government issued a report about payments to health insurers under the Affordable Care Act. Many people interpreted that report …

Health Care

Never too late to be a doctor - CNN.com

Mike Moore, seen here in Tikrit with children from Iraq, decided in his mid-40s to go to medical school.<p><b>(CNN)</b> -- By the time Mike Moore finishes school and starts his career as a doctor, he'll be in his 50s.<p>As a second-year medical student at Pacific Northwest University of Health Sciences, Moore …

Seth Rogen Calls Failed Movie "The Green Hornet" A Nightmare

Don't feel bad if you don't remember <b>Michel Gondry</b>'s 2011 film, <b>The Green Hornet</b>—with its 44% <b>Rotten Tomatoes</b> rating and scathing reviews calling it an …

A Q & A with Garrison Keillor

You probably know him from his voice — rich, deep, Midwestern, with a whistling "s" that's become something of a trademark. For the last 41 years, …

Charleston

ViralNova, the one-man site with 100 million readers, grows into a business

The rise of ViralNova is the stuff of Internet folklore. The site came out of nowhere in 2013. Thanks to a steady stream of of clicky stories that …

How to Write a Tweet to Increase Twitter Engagement

Share<p>A study done by researchers at Cornell University, backed by the National Science Foundation and Google, found that style may trump substance …

7 Blogging Nightmares and How to Avoid Them

Being a blogger means there are always 20+ things on your to–do-list.<p>It never ends!<p>Your blog ends up being like a child that you tend to, care for …

Re-reading is inefficient. Here are 8 tips for studying smarter.

The way most students study makes no sense.<p>That's the conclusion of Washington University in St. Louis psychologists Henry Roediger and Mark McDaniel — who've spent a combined 80 years studying learning and memory, and recently distilled their findings with novelist Peter Brown in the book <i>Make It</i> …

It’s Never Too Late to Learn New Skills

Adults Can Master Skiing, Golfing or Even Coding With Tailored Techniques, If They Can Stop Overthinking<p>Have you ever wished you could remember all those years of high school Spanish? Looked longingly at fearless children hitting the ski slopes? Admired a classroom of teenagers writing code?<p>People …

High School

Men's Fashion, Style, Grooming, Fitness, Lifestyle, News & Politics

Best of GQ<p>What Artur Samarin pulled off at a school in small-town Pennsylvania is one of the boldest hoaxes of our time.<p>By Daniel Riley1 day agoView …

Digitizing the consumer decision journey

In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how.<p><b>Many</b> …

Communication Skills

How 'Deprogramming' Kids From How to 'Do School' Could Improve Learning

The class read Timothy Slater’s article, “When Is a Good Day Teaching a Bad Thing?” which discusses the unspoken contract that can exist between …

7 Things You Need to Stop Doing to Be More Productive, Backed by Science

<i>BY</i> <i>CAMMI PHAM</i><i> — First appeared on</i> <i>my personal blog</i><p>When I was 17 years old, I used to work and study for about 20 hours a day. I went to school, did my …

5 Signs You’re Living Too Small

How do you live your life? Do you proactively make the most of your talents and seek out fulfilling experiences and relationships? Or is your focus …