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Harvard Biz Review on Twitter: "When mobile ads actually work http://t.co/xi7VdfpFPl http://t.co/arcAWNtExP"

New conversation<p>Replying to @<b>HarvardBiz</b><p>RT @<b>HarvardBiz</b>: When mobile ads actually work http://s.hbr.org/IKPh8P pic.twitter.com/KfCIPMYAIa<p>1 reply 30 …

How to Get More Value Out of Your Data Analysts

Organizations succeed with analytics only when good data and insightful models are put to regular and productive use by business people in their decisions and their work. We don’t declare victory when a great model or application is developed – only when it’s being used to improve business …

Don’t Give Consumers Too Many Visual Choices

Online shoppers love seeing images of products, but when the number of choices is high, visuals become confusing and presentation of the options in text form helps consumers make better decisions, say Claudia Townsend of the University of Miami and Barbara E. Kahn of The Wharton School. A high …

How to Argue Across Cultures

Do you tackle problems with colleagues, partners, and customers head-on? If so, chances are you’re from Western Europe or North America and, our research suggests, vulnerable to blind spots when working with people from other parts of the world. And if you’re from an East Asian culture, the subtle …

How Black Friday Lost its Mojo

Black Friday 2013 turned out to be, well, a bit more like a Grey Friday. The National Retail Federation estimates that consumers spent $57.4B over the four-day Thanksgiving holiday weekend, a 2.7% drop from last year’s $59.1B shopping spree. This slide in sales is causing anxiety about the economic …

Three Ways to Say No to a Reference Request

Christopher, a seasoned real estate executive, left his job in early 2013 to move to a competitor’s firm. Less than three months later, he received a call from his former boss Theo — in search of a reference letter himself. Christopher was dumbfounded — he had left his former firm precisely <i>because</i> …

How Google Sold Its Engineers on Management

Artwork: Chad Hagen, Graphic Composition No. 1, 2009, digital<p>Since the early days of Google, people throughout the company have questioned the value of managers. That skepticism stems from a highly technocratic culture. As one software engineer, Eric Flatt, puts it, “We are a company built by …

How to Manage Impossible Clients

If you provide some kind of service to clients (as most of us do), you’ll know from experience that some of your beloved masters are easier to work with than others. Some are delightful, some forgettable, and a few you proclaim as downright impossible. Although your view of the client depends on a …

Small Businesses Need Big Data, Too

If you run a small or medium-size business, chances are you haven’t felt a need to invest in extensive customer data, relying instead on your well-honed intuition to help you hold your own against data-rich, bigger competitors. A lot of small-firm owners and managers feel that way, and in many …

The Focused Leader

A primary task of leadership is to direct attention. To do so, leaders must learn to focus their own attention. When we speak about being focused, we commonly mean thinking about one thing while filtering out distractions. But a wealth of recent research in neuroscience shows that we focus in many …

Cherry-Pick Profitable Customers by Understanding Adverse Selection

Executives have valuable lessons to learn from the botched rollout of the Affordable Care Act (ACA), and not just the fairly obvious point that you want to test your website carefully before you go live. Website functionality problems will pass, but their existence now could contribute to a …

Stop Me Before I “Innovate” Again!

The <i>Wall Street Journal</i> is out with a funny (and brutally honest) takedown of a word that has achieved almost-mythical status among business thinkers like me. That word is innovation, and it’s quickly losing whatever meaning it once had.<p><i>Journal</i> writer Dennis Berman begins by citing Kellogg CEO John …

The Customer Support Hierarchy of Needs

Almost five years ago, I was sitting in the conference room of one of the world’s largest insurance companies, trying to push the idea of social customer relationship management to their corporate marketing team. I showed them the power of Twitter and Facebook, and painted pictures of how they …