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Para triunfar en YouTube necesitas estas herramientas para youtubers

Conoce a tus rivales, qué temas están de moda, qué se busca en YouTube…<p>Después de Google y Facebook, YouTube es la página más visitada en todo el …

5 Reasons Most Leaders Are Not Qualified To Lead

I was selected for a leadership fast-track program at my first job after college. Entry to the program, similar to many corporate academy programs, was based on performance – meaning sales. But I expected the program to have different measurements for promotion to leadership positions. It didn’t. …

Leadership

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>“It's hard to stay ahead of the curve. Every time I write a scene that I think is the sickest thing I have ever dreamed up, it is surpassed by something that happens in real life.” -- Carl Hiaasen<p>Hiaasen, a longtime journalist and …

Marketing

Getting Started

If you are new to content marketing, you have come to the right place! Here are some common questions you may have.<p>What exactly <i>is</i> content …

How to Pitch the Power of Content Marketing to Your Boss

Content marketing has proven to be a successful venture for businesses across industries and verticals, which explains the year-over-year growth in …

6 Metrics to Track When You Measure Marketing Effectiveness

Performance improvement expert H. James Harrington once said, “Measurement is the first step that leads to control and, eventually, to improvement.” …

10 Content Marketing Roles for the Next 10 Years

<i>“What roles do I need to be successful with a content marketing approach?”</i><p>Several years ago, I started thinking about how to categorize content …

How To Use Remarketing To Supercharge Your Content Marketing

Just because a site visitor didn’t make a purchase or submit a form on their initial visit to your site doesn’t mean that they should be considered …

Marketing

My Spouse, My Business Partner

We would not have made it for so many years as a couple working together without discovering the following practices that might be useful to other married entrepreneurs:<p><b>1. Respect each other.</b> We each know what we are good at and let the other person to excel in his or her particular area. We …

Entrepreneurship

7 Lessons to Rock Both the Stage and Sales

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Musicians and startups share an entrepreneurial spirit: Both create their own brand, whether that's music, products or services, and learn to sell their creations to various (and often diverse) audiences.<p>Startups -- and the entrepreneurs …

Entrepreneurship

5 Tips to Creating a Successful Content-Marketing Campaign

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The phrase “content marketing” is all over the web these days. Content has become a conglomeration of many things: webinars, blog posts, videos, social network shares and more. It sounds like a great idea. If done right, a well-executed …

Marketing