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Infographic: What GDPR means for brands, publishers and users

The GDPR protects individuals’ data rights within the EU. Every business with a website or digital advertising campaign has obligations. For brands …

Digital Advertising

How to Create a Winning Email Marketing Campaign: A 4-Point Checklist - Infographic

Technology evolves, brands evolve, consumers evolve. So, in keeping with rapidly changing market dynamics, your email marketing campaign must evolve …

Marketing

Three Things Marketers Should Be Doing When There's Nothing To Do

It’s easy to check out once you’ve checked everything off, but it never feels good. It’s never fun twiddling your thumbs while watching YouTube and checking your clock every few minutes. I want to help alleviate that for you.<p>I have a list of things I do when there’s nothing else to do. When I’m …

Marketing

Can You Explain Why You Deserve a Promotion?

Asking for a promotion can be nerve-wracking. But when you think you’re ready for the next step in your career, it’s important to say so. To prepare for the conversation with your boss, reflect on what you want. Would you like to move up, or might a lateral move interest you? Next, do some …

Employment

Blogging Tips: How to Write the Best Headline in the World

Follow these headline tips when blogging for your business!As you’re blogging for your business, how much time to do you spend on headlines? The …

Infographics

13 Valuable Emails to Add to Your Marketing Funnels

Checking email is ingrained in our daily routine, and that is precisely why most businesses use email as their main marketing channel. On top of …

6 Easy Ways to Attract More Website Traffic

Optimizing for mobile and customized email marketing are just two of them.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Traffic is the lifeblood of any online business. And success is difficult to achieve without it. No matter how much time, effort and money you've put into building …

Marketing

Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells.

These six tips will help you write professional copy, even if you're a complete novice.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers …

Marketing

This 1 Simple Email Strategy Helped Wayfair Become a 4.7 Billion Dollar Company

Email is one of the most effective, lowest-cost marketing tools at a brand's disposal--and some brands are totally nailing it. Here are three lessons you can take from retailers at the top of their email game.<p>Though an email newsletter doesn't sound like the sexiest marketing tool, it sure can be …

24 Email Marketing Stats Every Business Owner Should Know (Infographic)

Email marketing is the cornerstone of many marketing programs.<p>This story originally appeared on Bizness Apps<p>Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And …

Read Your Way to CMO Status With the 8 Best Marketing Books

Everything revolves around marketing these days—just this week I attended an interesting talk about self-promotion on social media. Most of us not …

The Chrome Extensions We Can't Live Without

Nearly two-thirds of internet users turn to Chrome for their browsing needs, but far fewer take full advantage of its available extensions, the …

How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads

Do you split test your Facebook ads? Looking for a more effective way to test Facebook ad variations? The Facebook Dynamic Creative ad feature …

Facebook Ads

How to Write Instagram Captions That Drive Engagement

Staying active on social media is absolutely necessary if you want your business to be successful.This statement holds true for small, local …

Marketing

10 Instagram Tools to Help You Build Your Following in 2018

Successful brands and influencers have used these tools in order to generate sizable Instagram audiences in no time.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What do the world's best brands and most successful influencers have in common? One comonality is a massive Instagram …

10 Instagram Automation Tools to Build a Massive Following

Instagram has immense power to make or break brands and influencers. For example, Halo Top Creamery increased online sales by 2,500 percent after …

Your Three-Step Road Map to Creating Viral Content [Infographic]

Making content go viral is the holy grail of every marketer. And although there's no magic trick to make it happen, there are steps you can take to …

Top 5 Instagram Automation Tools For Marketers

With roughly 800 million active users, Instagram is one of the main players in the social media ecosystem. Generation Z now uses the platform as one of their primary sources of interaction.<p>But, as digital marketers have come to learn, Instagram is far more valuable than an amusing consumer product. …

Marketing

Social Media Trends For 2018 [Infographic]

Editor’s note: It’s that time again. Many (or most?) blogs will publish both retrospective articles on the year that is coming to a close, and some …

Public Relations

How to Write the Most Effective Social Media Posts [Infographic]

Questions abound about social media posts: How long should my post be? How many hashtags should I include? Is an image always necessary?<p>Today's …

Tai Lopez Reveals the Secrets He Used to Make Millions From Social Media

It's easier than you think to transform your social media profile into a lucrative business.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Think about how you use social media. Is it simply a method to connect with people? A distraction from boredom at work? Or is it a tool to reach …

3 Advanced Strategies for Integrating Your Social Media and Content Marketing

When it comes to content marketing, there’s a lot to know and a lot of hats to wear.In order to be successful, you need a solid content marketing …

Marketing

13 Practical Tips to Increase Your Email Response Rate by 320 Percent | Inc.com

If you have a role in sales, business development, marketing, or PR, chances are that you send a lot of emails. If done well, outbound emails can be extremely effective in acquiring new customers, increasing sales or establishing key partnerships.<p>In the past seven years, I've analyzed over 10 …

Marketing

Turn Instagram Into an Effective Funnel Step for Your Business

Tracking and analyzing all of the data available to you is essential to getting results on social media.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Once you've got a good grip on Instagram metrics and performance of your account, you should take a look at the traffic coming from …

How to Become the Coca-Cola of Your Industry Practically Overnight

Soon, everything they taught you about Facebook advertising and lead generation will not work. This is why.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the next 24 months, direct lead generation will be inaccessible for most businesses. Soon, everything they taught you about …

How to create amazing social media videos in minutes

By this point, you’ve probably heard this a million times: video is IT. It drives the most engagement, it’s the most popular form of content, and by …

The Two Winning Email Designs That Are Taking Over Your Inbox

I have to admit something to you: when I started writing this article, the headline was something like “20 Email Designs from Businesses Who Know …

Here Are The Exact Words To Use On Social Media To Get More Customers | Inc.com

Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on social media, but not a high enough percentage of them are actually being converted into …

Marketing

How to Boost Your Conversion Rate by 45% with Live Chat

Digital marketing has seen quite a few innovations in the last few years.From video marketing to customer-driven contests, there have been tons of …

Chatbots

Use This Template to Write a Simple Business Plan

Simple Business Plan Template<p>Here's a Simple Business Plan Template for Entrepreneurs<p>Updated May 05, 2018<p>Think you have a great idea for a business? …

Small Business