Lia Machado

45 Flips | 3 Magazines | 7 Likes | 2 Following | 3 Followers | @poulain182 | Keep up with Lia Machado on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lia Machado”

Why Are So Many Super Bowl Advertisers Playing the Nostalgia Card?

At first look, “The Wonder of Us,” Coca-Cola’s Super Bowl LII ad filled with frolicking friends from many nations, looks like a standard nod to …

NBC Blames 30-Second Super Bowl Blackout on ‘Equipment Failure’

About 100 million people thought something was up with their TVs midway through the second quarter of Super Bowl LII tonight when their screens went …

The Art of Strategy Is About Knowing When to Say No

When HubSpot was in its earliest stages, I used to say yes to almost anything: new features, new initiatives, new ideas. It empowered my team to move fast and get things done. I prided myself on being a “yes” man. We were working hard on getting product-market fit right, so anything we could do to …

Tanzania:Tourism Injects 4.8 Trillion/ - Into the Economy

[Daily News] EXTRA budgetary allocations for tourist sector promotion initiatives and consolidation of diplomatic relations are among of factors that …

International Relations

Fall in tourists to US 'blamed on Trump'

<b>Travel to the US is falling, a decline some in the tourism industry blame on US President Donald Trump.</b><p>The number of international visitors fell by 4% in the first seven months of 2017, according to the US National Travel & Tourism Office.<p>The trend occurred across all regions, with Africa and the …

What do you think about Louisiana's new tourism slogan? | NOLA.com

LAFAYETTE -- Louisiana has a new tourism slogan: "Feed Your Soul."<p>Lt. Gov. Billy Nungesser on Tuesday announced that the state's tourism department …

Tourism

Don't Blame All of Tourism's Decline on Trump. Just Most.

Tourism to the U.S. has declined 4 percent since Donald Trump became president last January, NBC News reported Tuesday. But here's an interesting thing I discovered when I looked up the data, which comes from the Commerce Department's National Travel and Tourism Office. Visits to the U.S. had …

Brazil offers e-visa to Americans in bid to increase tourism

SAO PAULO (AP) — Brazil is making it easier and cheaper for Americans to apply for a visa following a decline in the number of visitors from the U.S. …

Nashville area set new record for tourism with 14.5 million visitors in 2017

The Nashville area set another record for annual visitors in 2017, bringing in 14.5 million people and reaching a new high mark for hotel rooms …

Tourism

Trump Inspires New Tourism Campaigns in Africa

Officials throughout Africa were not exactly thrilled when President Donald Trump used derogatory remarks to describe African nations during a recent …

Donald Trump

Philadelphia Preps New Tourism Campaign

Visit Philadelphia is planning a new marketing initiative that will tap into the deep connections and feelings of nostalgia people have for the …

Tourism

Canadians Demonstrate What It Means To 'Be Olympic'

While Americans may be focusing their attention on the Super Bowl, their neighbors to the north are focusing on bigger, more global competition …

Advertising Industry

Pizza Hut SB Touchdown Promo Aims To Drive Loyalty Sign-Ups

Pizza Hut is looking to drive new-member sign-ups for its Hut Rewards loyalty program through a free-pizza promotion tied into a Super Bowl player’s …

Pizza Hut

Sexual-Harassment Suit Naming Ad Agency Shines Light on Client Dealings

A lawsuit raises questions about how agency staffers can be vulnerable to demands of clients as well as of agency management<p>By<p>Lara O’Reilly<p>Lara O’Reilly<p>The Wall Street Journal<p>Biography<p>@larakiara<p>lara.oreilly@wsj.com<p>A former employee at Initiative, a media-buying agency owned by Interpublic Group of …

Sexual Harassment

Bring it on Bud Light: a promotional perfect storm awaits in Philadelphia

Unless you’ve been in Narnia, you surely know that the Super Bowl is around the corner, with a rematch of the 2004 season edition featuring the New …

Philadelphia Eagles

America Has a Foreign Tourism Problem

As more international travelers decide to skip the United States, 10 business associations, including the U.S. Chamber of Commerce and the National …

VISIT FLORIDA Reveals Record Impact

<b>WHY IT RATES:</b> <i>While international tourism numbers may be down across the United States, Florida’s tourism industry is booming.—Donald Wood, Breaking</i> …

Florida

South Dakota tourism continues growth in 2017

PIERRE, S.D. — Officials say South Dakota tourism continued growing in 2017, with increases in visitation, visitor spending and overall impact on the …

South Dakota

America, ‘the best country in the world to visit,’ is losing its appeal to tourists

Saudi Arabia, Australia and Canada have all enjoyed a bump of at least 20% in the number of international visitors since 2015, according to data from …

Trump Administration

Trump’s Africa insult morphs into tourism campaigns

First, there was outrage in Africa at President Donald Trump's vulgar comment about the continent. Now some tourism operators are humorously exploiting it to promote Africa's many attractions.<p>Trump referred to African nations as "shithole countries" last week during a meeting in Washington, …

Greenville tourism efforts yield big payoff

CLOSE<p>Trevor Higgins, Roost executive chef, talks about how tourism has helped the hospitality sector of Greenville's economy.<p>Greenville Streets and …

Tourism income from camping sites almost doubles - Stats SA

Cape Town - The tourism sector's income from caravan parks and camping sites almost doubled in November, the latest statistics from Statistics South …

Tourism

Are Tourists Really Canceling Their Trips to the U.S. Because of Trump? (Video)

The United Nations World Tourism Organization announced last week that Spain overtook the United States as the second-most visited destination in the …

Tourism

10 SEO Mistakes to Avoid During a Website Redesign

Redesigning a website can be a huge project, with hundreds of technical, financial, creative, operational, and strategic decisions to think through. …

RANKED: The 30 most creative women in advertising

Initiatives like The 3% Conference and SheSays have helped to highlight and perhaps partially remedy the problem, but there's still no doubt that women are under-represented.<p>That's why each year we put out a call for entries for our annual rankings for the most creative women in Adland.<p>From these …

Four investing lessons millennials should master before they turn 40

Millennials aren't the young, jobless generation they used to be. The oldest in the cohort are now immersed in their careers and nearing their 40s, a decade when people start thinking more seriously about building their wealth.<p>To accumulate enough to eventually retire, most of them will need to …

10 Reasons to Keep Living Like a Poor College Student

Getting your first real paycheck after graduating from college is a momentous occasion. You have reached a major milestone. You might have a list of …