Paul S Germo

15 Flips | 2 Magazines | 1 Like | @popsidpodle | Keep up with Paul S Germo on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Paul S Germo”

6 Steps to Take Today to Improve Your Google Search Results

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Do you like what you see when you Google yourself or your business?<p>Almost every week, I get a frantic call from someone needing my help with their search engine results. Sadly, this is usually motivated by bad reviews and a drop …

Small Business

You've Built a Startup. Now, Build a Legacy.

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you’re running the day-to-day aspects of your business, it’s easy to just be focused on how you’re going to get through that week or even that day. While this approach is often a necessity to get a startup off the ground, …

Entrepreneurship

Want Customers to Open Your Emails? Read This.

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In a rush to acquire customers through Twitter and Facebook, email marketing is often dismissed as outdated and out fashioned. Why craft an email when you can engage on social media?<p>But don't dismiss the ancient act of sending …

Marketing

Air Conditioning Baffle problem

#<b>1</b><p>07-31-2008, 11:59 AM<p>Blue Brummie<p>4th Gear<p>Thread Starter<p>Join Date: Dec 2002<p>Location: Massachusetts<p>Posts: 306<p>Thanks: 0<p>Thanked 0 Times in 0 Posts<p><b>Air</b> …

Keep That Startup Spark Alive by Following Your Constant

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As your company grows, maintaining that innovative knack for growth that got you there is easier said than done. Many a business owner -- at least those fortunate enough to found a company that takes off -- finds him or herself …

Business Strategy

In Order to Persevere, You Need Deeply Held Beliefs

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>"Victory belongs to the most persevering." -- Napoleon<p>Perseverance is a trait that many hold in high regard. But developing it requires a commitment to deeply held beliefs. Many great entrepreneurs did not see overnight success. …

Ford Motor Company

Want Clients to Know You Before a Pitch? Write a Book.

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In business today, entrepreneurs have the best chance for success if they either create a new niche in an existing, large industry or carve out a new niche altogether. Either way, it is a daunting task.<p>The client, today, is far …

Writing

Why Dabbling Can Make You a Better Entrepreneur

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While focusing 100 percent of your energy on your business may seem the path to success, having varied interests can be the key to making you better at your work. Erin Hopmann, co-founder and CEO of Dabble, a Chicago-based …

Entrepreneurship

17 Must-Have Features on Your LinkedIn Profile (Infographic)

1 min read<p>This story originally appeared on PR Daily <br>Being active on LinkedIn can help you gain new business, find job opportunities or attract potential customers.<p>But you only have a shot at those things if your profile provides people with a complete set of information about you, including your …

Infographics

3 Ways to Treat Early Adopters Like Royalty

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>At the early stages of a startup one of the hardest obstacles to overcome is what I like to call the chicken and egg customer problem. Initially, you are unable to secure customers because you don’t have data to prove that your …

Business Strategy

Treat Them Well: 5 Keys to Lasting Customer Service

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>“Build a great experience, customers tell each other about that. Word of mouth is very powerful." -- Jeff Bezos, CEO, Amazon.com<p>If you attended a party where the host snarled at you, reluctantly offered you a drink, looked past …

Customer Service

10 Advanced Facebook Tips and Tricks

If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Tweet Naked<i>, online marketing expert and social media agency CEO Scott Levy provides the</i> …

Social Media

Are You Emotionally Intelligent? It'll Help You Rise Above Failure.

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs are all about achieving peak performance. The top or quickly emerging entrepreneurs' definition of success goes way beyond just the money they earn or the promotional support they receive. Today’s greats are …

Emotional Intelligence

The Inventor's Guide to Trade Shows: 10 Must-Know Secrets

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Industry trade shows are one of the most valuable tools for an entrepreneur or inventor, especially if you’re trying to license an idea or create a joint venture. Even though many trade shows have lower attendance numbers due to …

Entrepreneurship