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Creating Consistency in a Converged Society: The New Digital Marketing Focus

Digital marketing is constantly evolving – new social platforms emerge, algorithmic updates restructure how we think about SEO best practices, new …

4 Ways to Crush Digital Marketing Like Zipcar

Unless you’re living under a rock, you’ve heard of Zipcar – the car-sharing service that allows members to book and borrow a car in their local area. …

The #1 Reason Why Small Businesses Must Utilize Social Media

Despite the overwhelming move toward social marketing and social businesses, there are still many small businesses that fail to understand the …

What NPR Can Teach Businesses About Marketing, Media and Evolving with the Times

It may feel a little counter-intuitive to take marketing advice from a non-profit, but hear me out. National Public Radio is an institution, as …

The 15 Most Influential Educators In Digital Marketing: 2015

The digital education landscape is ever-changing and ever-intricate. Teaching marketers, brands and businesses of all sizes how to get more ROI from …

4 Great Ways to Personalize the Ecommerce Experience

I love visiting the family-owned shoe store in the town where I grew up and getting some one-on-one guidance on sizing and styles. But I also love …

The Quick and Dirty Guide to Starting Off Your Small Business on Social Media

Every day, more and more small businesses are embracing social media as a new and necessary part of both smart marketing and good branding. Of …