Peter Schubert

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The Beginner's Guide to Google Optimize

Chances are, you’ve heard of Google Optimize by now. It’s Google’s solution for A/B testing and personalization. It launched in beta last year, which …

Analytics

Basic Google Analytics Concepts Explained By Visiting A Shopping Mall

Google Analytics created a new vocabulary to help digital marketers analyze their website traffic data.<p>Terms like sessions, pageviews, filters and …

Analytics

Customize The Scroll Depth Trigger In Google Tag Manager

Last updated 9 March 2018 with some new tips. The Scroll Depth trigger in Google Tag Manager has a lot going for it. Tracking how far users scroll …

Analytics

The Rise of Python: The Must Learn Programming language

Python is one the most popular coding languages today. Python is used to build desktop apps and web apps alike, and it has great tools for data …

Python Programming

Data Visualization Website with Shiny

(This article was first published on <b> R tutorial for Spatial Statistics</b>, and kindly contributed to R-bloggers)My second Shiny app is dedicated to data …

Data Science
Analytics

Easy Cohort Analysis in Google Analytics for Blogs

Easy Cohort Analysis for Blogs and Articles<p>By Jon Meck /<p>Analytics<br>• Google Analytics<br>• Google Tag Manager<p>It’s now easier than ever to track and compare …

The Complete Guide to Direct Traffic in Google Analytics

When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.<p>The first is that it’s caused almost exclusively by …

Analytics

15 Types of Regression you should know

(This article was first published on <b> ListenData</b>, and kindly contributed to R-bloggers)Regression techniques are one of the most popular statistical …

R Language

Google Analytics Checkup with R and Management API

Using the combined power of R and the Google Analytics Management API, we can efficiently and programmatically check that our accounts are …

Analytics

Send Weather Data To Google Analytics In GTM V2

In 2013, I wrote a guide for Universal Analytics and Google Tag Manager on how to poll for weather conditions, and send this information to Google …

Analytics

Set Cookies with Google Tag Manager

Cookies are a super important part of the web. Imagine the world without them: you wouldn’t be able to use your Facebook or Twitter. They help retain …

Massive List of 60+ Custom JavaScript Snippets for Google Tag Manager

More than a year ago, when this blog saw the daylight, my vision was (and still is) to make Analytics Mania No.1 place to find Google Tag Manager …

15 Most common Google Tag Manager mistakes

<b>Updated: Feb 11</b><b>th, 2018.</b> We’ve all been there: you open Google Tag Manager, set up tags, triggers and variables properly (at least you thought so), …

Ultimate Guide to Calculated Metrics in Google Analytics | Online Metrics

<i>Do you already leverage the power of calculated metrics in your Google Analytics setup? This post provides all the information you need to turn this</i> …

Google Tag Manager Form Tracking - 6 Effective Methods - Ultimate Guide

<b>Updated: March 19th, 2018.</b> While talking with marketers, I noticed that one of the most popular topics among them is form tracking. Unfortunately, in …

Analytics

How To Make Data-Driven Decisions Using Google Analytics

Do you ever feel like you’re overwhelmed with information? Whether it’s news, marketing, social media or business metrics the flood of data never …

Data Warehousing

What Are the Most Important Google Analytics Metrics?

Most people report on users, sessions, and pageviews as key performance indicators, which is a great place to start, but what other high-level …

Analytics

How I learned Python for Machine Learning

About me<p>I am a senior undergrad of Maths and Computing at the Indian Institute of Technology, BHU (Varanasi).<p>Why I wanted to learn Python for Machine …

Machine Learning

Automated Machine Learning

What is Automated Machine Learning?<p><i>Note: Before you learn about automated machine learning, you should definitely be familiar with what standard</i> …

Machine Learning

Why is R's data.table so much faster than pandas?

I have a 12 million rows dataset, with 3 columns as unique identifiers and another 2 columns with values. I'm trying to do a rather simple task:<br>- …

Python Programming

The Hitchhiker’s Guide to Ggplot2 in R

(This article was first published on <b>Pachá (Batteries Included)</b>, and kindly contributed to R-bloggers)<p>Published: 2016-11-30<br>Updated: 2017-10-10<p><i>“Any</i> …

Writing

Ten Machine Learning Algorithms You Should Know to Become a Data Scientist

Machine Learning Practitioners have different personalities. While some of them are “I am an expert in X and X can train on any type of data”, where …

Machine Learning

Understanding Basic Array Methods

It’s time for a quick refresher on a few array methods to speed up your coding!<p><b>Array Method:</b> A method that performs an operation on an array 😂<p><b>Why</b> …

JavaScript

Sending Stylized and Automated PDF reports with App Scripts

<b>Intro</b>Google App Scripts is a great tool which is often overlooked or, at least, is not as known as other Google services. However, most of the time …

Analytics

How to Make Content Optimization a Regular Part of Your Content Strategy

There is an old adage that many of us learn while taking music lessons growing up that “practice makes perfect.” It’s a simple idea, and an elegant …

Marketing

#GTMTips: Add HTML Elements To The Page Programmatically

One of the annoying quirks of Google Tag Manager is that it strips out any non-standard HTML attributes from elements you add to Custom HTML tags. …

Web Development

21 Actionable Google Analytics Tips That'll Boost Your Sales

Google Analytics is a powerhouse of data.<p>Any marketer using Google Analytics is rich in data.<p>But knowing how to navigate its complex platform to put …

Richer Google Analytics User Management

Today we are introducing more powerful ways to manage access to your Analytics accounts: user groups inside Google Analytics, and enforceable user …

Analytics

#GTMTips: Check For Undefined Value

This is one of those #GTMTips posts that I was certain I’d already written. So it came as a mild surprise when I realized I’d never tackled this …