Adrian Yeo

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iOS Continues to Lead Enterprise Despite Decline in Tablet Market

iOS remained the top platform for smartphone activations in the second quarter, despite its overall market share falling from 70% to 64%, according to Good Technology's twelfth quarterly Q2 Mobility Index Report. Android trailed behind with 32% market share during the quarter, up from 26% last …

7 habits of great Web designers

Get developers involved in the design process as early as possible. Invite them to meetings, user research tests, brainstorming sessions, etc. Their input, after all, determines whether your vision actually comes to life. At the very least, they can warn you if your ideas are a technical nightmare, …

University And Biotech Firm Team Up On Colorblindness Therapy

More than 10 million Americans have trouble distinguishing red from green or blue from yellow, and there's no treatment for colorblindness.<p>A biotech company and two scientists hope to change that.<p>On Wednesday, Avalanche Biotechnologies in Menlo Park and the University of Washington in Seattle …

Meet Instant AppMachine, a Speedy Mobile App Builder

Running a small business is challenging, not only when it comes to designing and managing the best product or service, but also when it comes to presenting your creation to the public. When compared to large companies, there’s certainly less help available for critical processes like establishing a …

11 Problems to Anticipate Before Your Next Website Redesign

A great website is the cornerstone of your business. If users can’t easily navigate it or see where you add value, you’re already losing money. But when it comes to updating your site, there are a lot of hidden pitfalls to be wary of.<p>Curious how those who have “been there, done that” and emerged …

What Types of Companies are Using SMS?

Most of us know SMS as a simple communication tool to quickly send messages, but as we’ve covered in the past few weeks, SMS is more than just an easy way to chat. Many businesses rely on SMS to operate creatively and effectively in application-to-person (A2P) SMS, where an app delivers messages to …

What You Need to Know About SEO Going Into 2015

<i>Sujan Patel is the VP of Marketing at thisCLICKS, the makers of</i> <i>When I Work –</i> <i>an employee scheduling software solution for small businesses.</i><p>Any good marketer or business owner trying to leverage the Web to connect with more prospective customers knows that SEO is always changing. As the new year …

This One Number Shows How Advertisers Are Wrong About Social Media

Companies like McDonalds, Apple, and Ford all have something in common: They make and sell physical stuff, be it Big Macs, computers or cars. So if …

Facebook Unveils Facebook At Work, Lets Businesses Create Their Own Social Networks

About six months ago, we reported that Facebook was working on a new product aimed squarely at the enterprise market under the working title, “FB@Work.” Now that product is officially coming to light: today the company is launching new iOS and Android apps called “Facebook At Work,” along with a …

Lifecycle Emails: Magic Pixie Dust for User Onboarding

<i>Samuel Hulick is a long time UX consultant with an intense focus on user onboarding. This post originally appeared on the Help Scout blog.</i><p>Unless your product is eyebrow-raisingly basic, there’s a very, very good chance that a new user won’t get to experience all the value you have to offer in their …

Contact Lens Sees Eye Disease Before It Strikes

Early warning system is a sight for sore eyes<p>Glaucoma is a leading cause of blindness, affecting some 60 million people worldwide. It’s also highly treatable, if caught early. The disease typically occurs when fluid pressure inside the eye rises, choking the optic nerve and causing irreparable …

Online celebrities will surge ahead in 2015 as the old media try to get a grasp of the pesky new names<p>YouTubers, vloggers and Vine celebrities came above ground in a big way in 2014. However, in the same way that Taylor Swift already seemed pretty successful last January, so last year’s online …

Social Media

Startup Brain Power Uses Google Glass To Develop Apps For Kids With Autism

Though many developers have begun to abandon Google Glass, a Cambridge, Massachusetts-based startup called Brain Power believes that the hardware still has plenty of possibilities for children with autism. Brain Power develops Google Glass apps, as well as hardware add-ons, that help kids learn …

Samsung launches 'Look at Me' app, aims to help autistic kids communicate

Autism is a developmental disorder that hinders the brain’s developmental and social skills. Over 60 million people suffer from the disorder around the world, and Samsung would like to help out in the fight. The company has just released a new app called <i>Look at Me</i>, which intends to help autistic …

If your children are getting to grips with a new Android tablet for Christmas, here’s our pick of the most educational and entertaining kids’ apps this year<p>• <b>The best iPad apps for kids of 2014</b><p>Endless Reader is full of character: an app where a troop of colourful monsters teach your children how to …

Education, creativity and entertainment in equal measure in our end-of-year selection of the iPad apps that will delight children and parents alike<p>• <b>The best Android apps for kids of 2014</b><p>British books and apps publisher Nosy Crow has made a succession of beautiful fairytale apps, all with a strong …

Samsung’s Look At Me app for Android helps kids with autism make eye contact

Those who live with autism often have trouble making eye contact with others and perceiving emotions in others. A new app from Samsung might help children develop these skills — and make it fun too.<p>Dubbed ‘Look At Me‘, the new app for Android uses smartphones’ cameras to help kids learn to read …

39 Blogging Tools to Help You Work Faster

<i>This post originally appeared on the Buffer blog.</i><p>When you’re finding amazing content to share on social media—the kind of thing that grabs attention and gets people to click, share, and comment—one of the most valuable, most original places to turn is your own blog and the content you personally …

Email rules, A/B testing is overrated, and other surprising marketing tips from startups

What kinds of marketing tips do a VC firm’s startups share? <br>Bowery Capital hosted in Manhattan its second annual CMO [chief marketing officer] Summit on Thursday to find out. It brought together nearly a dozen companies in its portfolio — including marketing analytics firm TrackMaven, training …

Here's Why Instagram Demographics Are So Attractive To Brands

Instagram has suddenly become the go-to social network for young adults and teens in the United States.<p>In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting, including the migration of young users to photo-based …

What's Really the Difference Between Facebook Pages, Groups and Profiles?

With several overlapping features, Facebook's Pages, groups and profiles leave many users confused.<p>Together, these three functions help us stay …

7 Ways to Better Integrate SEO Across Your Marketing Channels

<i>Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Digital Current blog.</i><p>Search engine optimization is one of the most essential marketing functions to help drive qualified visitors to your website on a regular basis, but unfortunately many …

3 Reasons Your Marketing Needs A Better Design Focus

<i>This post originally appeared on the Crew blog.</i><p>I’m a marketing consultant.<p>“75% of European digital ecosystem is present at #TNW2018”Are you doing business in Amsterdam in May?Join us<p>Clients come to me and say, “I need more traffic to my site, can I pay you to do that?” To which I often have to …

15 Best Browser Extensions for Social Media Marketers

<i>This post originally appeared on the Buffer blog.</i><p>There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL.<p>And then, one day, someone shows you a browser extension that …

Weebly website builder comes to iPad with comprehensive app

Weebly, one of the more popular web-based, drag-and-drop solutions for creating websites, has made its way to the iPad for the first time. The app, which was demonstrated to us earlier this week, is a comprehensive, end-to-end solution for creating, editing, and managing websites right from the …

Google Launches Mini-Marketing Lessons For Startups With New Mobile App, Google Primer

Google has rolled out a new iPhone app called Primer, aimed at teaching startups the fundamentals of marketing – with a Google spin, of course. The new app, available only on iOS for now, but coming soon to Android, complements the Google Primer website which further explains how the mini-marketing …

The Power of Less: Remove Inessential Things From Your Site

<i>James Clear writes about using behavioral science to master your habits and improve your health. His free guide, Transform Your Habits, has been downloaded more than 80,000 times. This post originally appeared on his blog.</i><p>When I built my first website a little over three years ago, I had no idea …

The 7 WordPress Plugins Your Site Needs to Succeed

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>At least one website you visited today is powered by WordPress. In all likelihood, most of your favorite sites utilize the world’s most popular content management system (CMS). Perhaps your business runs on it too.<p>According to WordPress, …

A Practical Guide to Writing an Effective Social Media Policy

<i>“Through these [online] interactions, IBM’s greatest asset—the expertise of its employees—can be shared with clients, shareholders, and the communities in which it operates.”</i><p>In one concise statement, IBM both establishes its position as an organization that values its employees’ ideas and …

8 Tips for Measuring E-Commerce Ad Campaigns

<i>Jake Peterson is the head of customer success at</i> <i>Segment</i><i>, a customer data hub that lets you integrate analytics, advertising and marketing tools with the flip of a switch.</i><p>The e-commerce industry will reach $294 billion in 2014 alone, and accounts for nearly 10 percent of all retail sales according …