Png Yuxin

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What Makes a Leader?

What makes someone a leader anyway?<p>Such a simple question, and yet it continues to vex some of the best thinkers in business. I've written several books on leadership, and yet it's a rare thing to actually pause to define leadership.<p><i>Let's start with what leadership is not...</i><p><b>Leadership has nothing</b> …

Charisma

A Refresher on Regression Analysis

You probably know by now that whenever possible you should be making data-driven decisions at work. But do you know how to parse through all of the data available to you? The good news is that you likely don’t have to do the number crunching yourself (hallelujah!) but you do need to correctly …

A Better Way to Calculate the ROI of Your Marketing Investment

Traditionally, marketers calculate the ROI of a marketing investment by measuring how much sales increased in its aftermath. This is a blunt metric: maybe the consumer had a different interaction with the brand that influenced them. Or maybe they had an intrinsic preference for the brand and would …

What Separates High-Performing Leaders from Average Ones

Research shows that employees dislike their jobs, don’t trust their leaders, and aren’t engaged. If you’re a leader — or aspiring to be one — you should be frightened. Are organizations in the modern world built for leaders to fail? Or can you overcome these leadership challenges, and if so, how? …

8 Habits Of Leaders Who Know How To Delegate

The more leaders micromanage, the more their teams push for independence. Here’s how to break the cycle.<p>Many leaders would say they already delegate a lot, yet plenty of employees would say their bosses are micromanagers who don’t delegate enough.<p>[Delegating] isn’t about managers losing control and …

Are You Using APIs to Gain Competitive Advantage?

Steven Moore for HBR<p>What do Uber (taxi services), Airbnb (lodging services), Facebook (social networking), Alibaba (e-commerce), and Paypal (online payment) have in common? The obvious things include: All of them drive their core operations on internet platforms and have astronomically high …

I'm Looking For A Marketing Person

I was just checking out this really cool social media marketing application the other day. It’s called Socedo. Ever hear of it? It’s a lead management tool for Twitter – you enter search terms and it’ll return to you prospects. Then you can create automated workflow to build engagement with those …

Marketing

Explain Your New Strategy By Emphasizing What It Isn’t

It is nearly impossible to translate — let alone <i>execute —</i> a strategy that you don’t understand. Yet, according to Donald Sull’s research in the March issue of HBR, almost half of top executives cannot connect the dots between their company’s strategic priorities; and two out of three middle …

“Competitive Intelligence” Shouldn’t Just Be About Your Competitors

In April 2010, Mars, one of the world’s largest privately owned businesses, embarked on a breakthrough initiative. For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams …

The Big Lie of Strategic Planning

All executives know that strategy is important. But almost all also find it scary, because it forces them to confront a future they can only guess at. Worse, actually choosing a strategy entails making decisions that explicitly cut off possibilities and options. An executive may well fear that …

Omni-channel Marketing: How do you define the term?

Omni-channel marketing is one of the latest buzzwords showing up in industry publications, content marketing pieces and presentations. To help put a …

Omnichannel

3 Refreshing Ways To Look At Marketing Analytics

My numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video, I thought I …

Analytics

4 Guiding Lights for Content that Converts

How many blog posts have you read today? If you ask me, I’d put that number at around twenty at the very minimum. Social media posts, videos and …

Marketing

The CMO is dead, long live the CMO

We open on a smoke filled room, where 10 men stand, whiskey glasses in hand, bickering over what words to use to advertise women’s gloves.<p>“Silky and fitted,” shouts one of them.<p>“Those are last year’s terms. Today’s women want gloves that are strong and comfortable,” spews another.<p>“Balderdash!” …

Marketing

Reinventing Performance Management

At Deloitte we’re redesigning our performance management system. This may not surprise you. Like many other companies, we realize that our current process for evaluating the work of our people—and then training them, promoting them, and paying them accordingly—is increasingly out of step with our …

How to Really Motivate Salespeople

Before I became a business school professor, I worked as a management consultant. One engagement in particular had a profound influence on my career. The project involved working with the Asia-based sales force of a global consumer products company. This company practiced “route sales,” which meant …

What New Team Leaders Should Do First

Getting people to work together isn’t easy, and unfortunately many leaders skip over the basics of team building in a rush to start achieving goals. But your actions in the first few weeks and months can have a major impact on whether your team ultimately delivers results. What steps should you …

The Single Worst Marketing Decision You Can Make

<i>This post has been excerpted from the best-seller</i> <i>Growth Hacker Marketing</i><i>. Starting immediately, author Ryan Holiday will be hosting an</i> <i>Ask Me Anything live on TNW Academy</i><i>.</i><p><i>Click the link to ask Ryan anything you want, and he’ll answer your questions in the afternoon EST on Thursday, April 2nd.</i><p><b>“Make</b> …

Product Management

11 Market Trends in Advanced Analytics

In today's business environment, organizations are increasingly demanding advanced analytics that allow them to use large volumes and diverse types …

Big Data

Digital Analytics Best Practices For Agencies [Video/Presentation]

Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics …

Marketing