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How to Use Content Marketing to Grow Your Brand (Step by Step) | Inc.com

<i>Syed Balkhi is the co-founder of OptinMonster.</i><p>Content marketing is a buzzword these days. According to the Content Marketing Institute, over 89 percent of brands use content marketing to grow their business. And in so many ways, content marketing is especially important for small businesses.<p>As a …

Marketing

Setting The Record Straight On Four Common SEO Misconceptions

Effective SEO strategies and tactics can be counterintuitive. This article is intended to dispel some of the more common misconceptions and, by doing so, guide brands toward adopting and implementing a more effective approach to SEO.<p><b>More Keywords Are Better</b><p>Many SEO practitioners will brainstorm as …

Marketing

Digital advertising is faltering — VR and blockchain can help

2017 hasn’t been a great year for advertising. A series of budget cuts, legal action and mounting suspicion about the metrics that form the bedrock of digital models have served to reduce confidence in the industry as a whole.<p>However, this doesn’t need to be the case in the the future. The huge new …

5 ways to boost your SEO through content marketing

This volume of content has a term: Content Shock. It happens when you realize you can’t possibly keep up. With so much content available on the web, …

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – …

New Power Players of Marketing Aren't Always Even Marketers | CMO Strategy - AdAge

MARC PRITCHARD<p>Chief Brand Officer, P&G<p>ANGELA AHRENDTS<p>Senior VP of Retail, Apple<p>ALEX BEHRING<p>Co-founder, 3G Capital<p>MORGAN FLATLEY<p>Chief Marketing …

Marketing

The Difference Between Nofollow and Noreferrer, and Why it Matters

You may have heard some buzz recently about the noreferrer tag – especially if you have a WordPress site.<p>I’ve noticed a lot of confusion about this tag in forums and discussion groups, and wanted to offer some clarification. In this post, I’ll explain exactly what the noreferrer tag is, how it’s …

SEO

Blog

The Hub and Spoke Content Strategy

Content strategy tends to be either overcomplicated or vague. And often both. There's plenty of ways to approach it, but here's a simple template …

How to Get #1 Search Ranking for a Brand New Website (Long tail SEO method)

Want To Rank on #1 Page of Google??<p><b>How to rank a new Website</b>: Every Blogger has a keen wish to Page 1 Rankings for maximum posts of his blog. But …

How to Use the "Keywords by Site" Data in Tools to Improve Your Keyword Research and Targeting - Whiteboard Friday

One of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you …

Banana-Cardamom Upside-Down Cake with Salty Caramel

Banana bread was always a staple in my mom’s kitchen when I was growing up. Over the years, I have riffed on her recipe in dozens of ways: adding …

The Inbound Investment: How to Plan Your Marketing Budget

It’s October, and as focused as you may be trying to make sure you finish the year strong and hit your sales goals, it’s incumbent upon you to carve …

Use These 4 Copywriting Pillars to Craft Kickass Presentations - Copyblogger

I love presentations. I love going to them and I love giving them.<p>You have a defined amount of time, during which a bunch of people come together to …

Marketing

Why Flipping the Funnel is a Game Changer for Marketing & Sales | Inc.com

Content marketing is one of the best forms of thought leadership. It's a proven long-term marketing strategy to help drive revenue for an organization of any size.<p>For years, B2B marketing teams have used content to help drive leads to fill out a form, download that content, and thus "fill the …

Marketing

Learn How to Target Any Niche with this Facebook Ads Training for $15

If you want to sell products online or promote a business, Facebook is a great place to find potential customers. The 2017 Facebook Ads Certification Course helps you target any niche, with two hours of video tutorials. You can get the training now for just <b>$15</b> at 9to5Toys Specials.<p>Through …

Webflow lets you build gorgeous web animations just by dragging and dropping

Oh, to be a web developer in 2017. We’ve long passed the “bad old days” of Flash (RIP), Silverlight, and ActiveX. It’s now possible to build gorgeous, engaging, animated websites using the holy trinity of HTML5, CSS3, and JavaScript — no plugins required. If there’s a downside, it’s that it can be …

5 of the worst SEO mistakes clients make

There are so many aspects to SEO, and it can be difficult to draw them all together efficiently and effectively. As an agency, we have seen clients …

Facebook splitting news feed could force companies to re-think social media marketing

Facebook is trying to see if split feeds will make seeing friends' posts easier, but could cause a lower reach for business pages if fully rolled out.<p>…

Social Media Marketing

Email Marketing vs. Marketing Automation: What Your Small Business Needs to Know

We delve into what these two practices are, how they differ from each other, and their importance to your organization.<p>PCMag reviews products …

Why This Second Grade Handout Should Be Your New Creative Manifesto

Last week, I attended curriculum night at my daughter’s school. In discussing the things the kids will be learning this year, the teachers handed us …

Advertising Industry

Digital Ads Are Tired. Here's What Smart Businesses Are Doing Instead | Inc.com

<i>How effective is Google AdWords? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand the world</i>.<p><b>Answer by Justin Rezvani, Founder & CEO at theAmplify, on Quora:</b><p>For the past decade, digital advertising has been on an …

Digital Advertising

Four Overlooked PR Opportunities To Generate A Ton Of Free Publicity

Planning to pitch a story on your business to a journalist in your field? You’re certainly not alone, and you may find it difficult to get any responses, especially if you have your sights set on mainstream media coverage.<p>Public relations people outnumber news reporters five-to-one in the United …

Public Relations

LinkedIn Website Demographics: What Marketers Need to Know

Want more information on people who visit your website? Did you know LinkedIn can help? LinkedIn Website Demographics provides professional insights …

4 valuable tips for building pre-launch hype for your mobile app

Launching a mobile app isn’t quite as easy as it was 10 years ago. When smartphones were flooding the market back in the mid 2000’s, there was a distinct “honeymoon phase” when it came to apps. In other words, people were much more open to experimenting and trying out new programs.<p>These days, …

Apps

How to master marketing and user engagement for less than $30

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>There’s a reason that companies are willing to …

25 Emergency Freezer Meals for the Holidays

No fast-food runs necessary when plans change this holiday season.<p>The holiday season is here, and as you know, it’s about to get B-U-S-Y. With school …

Cooking

6 Ways To Use Google Analytics To Better Understand Your Site’s Traffic

Stock photoI’m sure you’ve heard of Google Analytics.It’s a free web analytics tool that website owners can use to track and analyze their site’s …

LinkedIn is finally selling autoplay video ads

Better late than never.<p>LinkedIn came up with a new way to make money — it’s going to sell video advertising.<p>The professional network, which is now owned by Microsoft, is finally pushing into video ads. The ads will look like other LinkedIn videos that users can watch in their feed, and will …

Some Popular Online Digital Marketing Courses and Certifications

The number of enterprises that provide astonishingly ingenious products andThe post Some Popular Online Digital Marketing Courses and Certifications …