PJ VerhoefMobile Marketers Don't Need Pokémon Go to Track You: Why It's Boom Time for Location Data Sharing Ad Age - Kate Kaye. The Pokémon Go phenomenon has prompted a lot of handwringing over how the trendy creature-grabbing app game tracks mobile location data. Yet, while …
PJ VerhoefFacebook Facebook Links Actual Store Visits to Marketers' Ads and Sales Ad Age - Maureen Morrison. Last year, Facebook began giving marketers more information about the people who were nearby their stores. Now, it's building on that, giving …
PJ Verhoef Swarm now lets users check-in without sharing their location TechCrunch - Jordan CrookSwarm, the gamified check-in app from Foursquare, has today launched a new feature that will let users check in to locations without sharing that location with their group of friends. The company is calling...
PJ Verhoef Twitter integrates with Yelp for location tags in the UK and Japan, bypassing Foursquare TechCrunch - Ingrid LundenA year ago, Twitter ramped up its game in location services when it announced an integration with Foursquare to provide venue suggestions when you wanted to tag where you were tweeting. Interestingly,...
