Location Based Marketing Weekly
Value & Relevance at the Here and Now. @TheLBMA
- Fun Founding story of Location based messing app Yik Yak
- Ambulance drone invented in NL..
- As usual, the movies get to the future before the masses.
- Market for mobile local retail inventory platforms is heating up. Paying attention @Retailigence, #Ebay #Milo? cc @TheLBMA
- In store digital retail case in the UK with Samsung and Dixons. Interesting partnership model!
- Forget location based marketing, hire about location based pre ordering? Cc @thelbma
- Estimote building op services around its iBeacon hardware.
- Is the check-in dead to consumers? Or simply made obsolete by geofencing?
- Beacon based proximity targeting has just gotten its first real enterprise lab @macys with @shopkick cc @thelbma
- Will Amazon seduce brick&mortar retailers to sell their visitors?