PJ Verhoef | Ad Age Ad Age - Kate Kaye. The Pokémon Go phenomenon has prompted a lot of handwringing over how the trendy creature-grabbing app game tracks mobile location data. Yet, while …
PJ Verhoef | Ad Age Ad Age - Maureen Morrison. Last year, Facebook began giving marketers more information about the people who were nearby their stores. Now, it's building on that, giving …
PJ VerhoefOff-grid Swarm now lets users check-in without sharing their location verified_publisherTechCrunch - Jordan CrookSwarm, the gamified check-in app from Foursquare, has today launched a new feature that will let users check in to locations without sharing that location with their group of friends. The company is calling...
PJ VerhoefYelp Twitter integrates with Yelp for location tags in the UK and Japan, bypassing Foursquare verified_publisherTechCrunch - Ingrid LundenA year ago, Twitter ramped up its game in location services when it announced an integration with Foursquare to provide venue suggestions when you wanted to tag where you were tweeting. Interestingly,...
PJ VerhoefViral Marketing 6 Location-based Social Media Monitoring Tools : Social Media Examiner socialmediaexaminer.com - by Learn how to improve your reach, generate more leads, and sell more with social video. Get trained live and online! MASTER SOCIAL VIDEO SALE ENDS …
PJ Verhoef Foursquare has an amazing 'superpower' that wants to take over your phone techinsider.io - Business Insider One of the top-rated pizza places in Brooklyn on Foursquare is called Lucali. The first time I went there for dinner a couple of months ago, I sat …
PJ VerhoefFoursquare still relevant beyond the check in Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem searchengineland.com - Greg Sterling
PJ Verhoef Facebook's New Tools Let Merchants Tailor Ads for Nearby Consumers verified_publisherAdweek - Marty Swant Can give insights for consumer groups within 150 feet While Facebook yesterday revealed that its advertising sales increased 45 percent year over year …
PJ Verhoef Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting verified_publisherAdweek - Christopher Heine Early partners include Samsung, AT&T, Coors Light, FedEx, Land Rover Foursquare has taken its share of lumps from industry watchers in recent years …
PJ VerhoefFun Founding story of Location based messing app Yik Yak How 2 Georgia fraternity brothers created Yik Yak, a controversial app that became a ~$400 million business in 365 days Business Insider - Alyson Shontell
Foursquare still relevant beyond the check inFun Founding story of Location based messing app Yik Yak
