Patrice Ford

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Why Do We Get So Emotional About Brands?

Honestly, it’s puzzling that an inanimate, imaginary thing such as a brand should seem to have gender.<p>But obviously brands do send out gender signals, and sometimes they’re quite strong. In fact, recent research shows that the more intense the gender signals, the greater the brand value — so not …


4 ways to retire by age 55

The retirement plans of Google GOOG, +0.26% Chief Financial Officer Patrick Pichette, 52, who announced last March that he wanted more time to travel …


Myspace Relaunches With $20 Million Ad Campaign

Wednesday marks the official relaunch of Myspace, and the once-dominant social media property has invested in a $20 million ad campaign to …


Unconventional Career Advice You Need to Hear

Stephen Pollan is an iconoclastic life coach and personal finance mentor. He’s also a lawyer. But I think the engraved sign on his New York City office desk offers the best description of what he does: “Professional Fear Eliminator.”<p>Pollan, 83, meets with clients for 45 minutes to an hour to help …