Pinars

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Customer Experience Consultant Makes Shocking Claim: 'There's No Such Thing As Customers'

It’s time to stop thinking of the people who patronize your business as “customers.”<p>(Don’t worry: I’m not going to ask you to start calling them “guests.” Walmart could start calling me a “guest” and it wouldn’t change a thing. When you graft Disney language out of context it only makes you look, …

The Secret to Delighting Customers

What motivates employees to go above and beyond the call of duty to provide a great customer experience? Disney tells a story about a little girl visiting a theme park who dropped her favorite doll over a fence. When staff retrieved the doll, she was covered in mud, so they made her a new outfit, …

Coke crowdsources with 50m Facebook fans

en_GB<p>article<p>Coca-Cola is inviting its 50 million-strong Facebook community to crowdsource ideas to help make the world a happier place, an initiative …

Customers Don’t Want Ads, They Want A Conversation

Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends driving the shift.<p>It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration. Social …

Marketing Strategy

Interaction

As sites and services become product aware, the age of pervasive commerce begins

Advertisement<p>0 Comments<p>Credit: courtesy Nordstrom<p>Innovations in e-commerce, supply chain and logistics technologies have transformed the way we buy …